Giving Tuesday falls on December 1 this year, and Wire is marking it with one question: Why Wire? This page has everything you need to answer it, whether you're ready to give, want to grow your skills, or want to help spread the word.

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Every gift, matched

Friend of Wire John Bird has pledged to match the first $5,000 donated to Wire, dollar for dollar. That means a $25 gift delivers $50 to Wire's programs. A $100 gift delivers $200. The match covers gifts made before Giving Tuesday too, so there's no need to wait.

More than 25,000 members globally now belong to the Wire community, and the need for mentorship, career support, and representation grows every year. Your gift helps carry that work into 2027.

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Why Wire?

The answer lives in the programs our members rely on.
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One mentee put it this way: "Through the Wire mentorship program, I've been able to change industries and achieve personal goals that I thought were impossible."
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Here's what your gift supports:

• Wire Mentor Program: More than 200 mentors and mentees are paired across the globe each year, and participation costs nothing.
• Global Scholarship Fund: Provides support to women in research based in economically challenged and conflict markets.
• Wire in Color: Puts a spotlight on women of color within market research and beyond.
• 50/50 Conference Initiative: A speakers database that helps research event organizers reach gender parity on stage.
• Office Hours: On-the-fly access to industry leaders for anyone in the community.
• Accelerate: Expert-led courses, each under two hours, covering the skills most professional development leaves out.
• Wire Exec: A space for senior research executives, founders, and entrepreneurs to build high-impact connections.
• MRX Diversity Champion Award: Recognizes researchers of any gender who advance diversity, whether through investment in their workforce or by living out respect, dignity, autonomy, and equality.

We're sharing our communities' #WhyWire moments all day on Giving Tuesday; follow along on LinkedIn.

Learn something, give something

Accelerate is another way to support Wire.

• Buy one, gift one. Purchase an Accelerate seat between November 17th and December 4th 2026, and Wire will create a scholarship seat for a woman in need of a career boost in 2027.
• Teams of three or more. Save 40% on your team's seats. Reach out to Jessica at Jessica@wearewire.org to set it up.
• Individual learners. Save 30% with code GIVINGTUESDAY2026 at checkout. Expires December 4th, 2026.

Courses are self-paced, and each one takes under two hours, with topics like OKRs, business finance, and career planning. Everyone who finishes earns a certificate and lifetime access to the Accelerate network. For individuals, it's a practical step toward the next role. For companies, it's ready-made ERG programming with no lift from your team.

Ways to help that cost nothing

• Follow Wire on LinkedIn and reshare our program stories with your network.
• Forward this page to a colleague who cares about women in research.
• If your company is choosing a year-end giving partner, put Wire forward (ask us how!)

Whatever shape your support takes, it keeps Wire's programs running and keeps the door open for women across data, insights, and analytics. Thank you for being part of this community, and for helping us head into 2027 with momentum.

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Wire HQ