about us

Elevating women working in data, insights and analytics

Our mission is to advance the contributions and voice of women, both for themselves and for the greater good of the industries in which they work. We’re making that happen by giving women the resources they need to fully step into their career.

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Our principles

Be useful

We see great value in serving as a resource to women in data, research, and insights roles who often don’t have a voice. We want to contribute to the advancement of professional women by promoting meaningful dialogue and providing services and resources that drive measurable outcomes.

Create community

We don’t compete, we collaborate. We believe there’s room at the table for everyone and we actively work to encourage women to lift each other up and create opportunities for the advancement of women in our industry.

Advocate for our audience

We believe in advocating for women and minority groups by creating opportunities where they can do more of what they love and shine on the global stage. We are the voice for those who feel voiceless, as we act on Wire's commitment to foster inclusion and support diversity.

Partner purposefully

We choose our strategic alliances and media partners carefully. We don’t just go along to get along. We are investing in diversity for the long haul and we don’t need to borrow equity in order to have credit.

Think globally, act locally

Wire connects women across the global research community. We propel women from under-resourced or conflict communities to fulfill their potential by empowering them to become confident, career-focused and ready to join the next generation of professional women.

Foster inclusion & diversity

Wire believes that to go far, we must go together. Fostering a mindset of inclusion for minority or under-represented groups is not only a means toward parity; it’s our commitment toward a more vibrant and just industry for all.

Our team

Tiana Garrison

Marketing & Events Manager

Tiana leads marketing strategy and events that connect, support, and elevate women across the global research community. She brings experience across marketing, business operations, and strategic communications, having supported organizations in market research, healthcare, and professional services. She earned her MBA from the University of Florida, where she strengthened her leadership skills while serving as her cohort representative. Tiana also serves in leadership roles within the Junior League, contributing to advancing women’s leadership and community impact. She is passionate about creating meaningful connections and driving initiatives that empower others to thrive.

Michelle Andre

Director of Development

Michelle Andre has held executive and management level positions in a variety of industries, from corporate to agency to nonprofit. As Director of Development at WIRe, Michelle is responsible for fundraising, partnerships, sponsorships and assisting with strategic long-termplanning. She holds advanced degrees in marketing communications, studio art and graphic design, and is DMA certified in a variety of fields. Michelle has been honored with many industry awards, has served as a judge for the Reggie Awards and for the Quirk’s Awards. A devoted proponent of the arts, Andre volunteers with a variety of community cultural activities and organizations.

Kristin Luck

Founder

Kristin Luck is a Managing Director at Oberon Securities where she works exclusively in the data and insights technology and services sector.

Prior to joining Oberon, Kristin was a serial marketing technology entrepreneur with three private equity backed exits. She co-founded OTX, an online marketing research firm that was named the fastest growing research firm in the world in 2002 and 2003 ($0-$30M in three years) and was subsequently acquired by Zelnick Media Group and Pilot Group in 2005 and again by Ipsos in 2010. She then founded Forefront Consulting Group; a research technology firm that was acquired by Decipher. Decipher was acquired by Thompson Street Advisors in 2014 after seven consecutive years of double- and triple-digit growth. Decipher was later acquired by EQT and merged with Confirmit in 2021 to become Forsta, where Kristin sat on the Board of Directors until Forsta was acquired in March 2022 by Press Ganey and again by Qualtrics in 2025.

Kristin is the Founder of Wire, which supports a community of over 23,000 data, insights, and analytics professionals globally. In addition to Founding, Wire, Kristin also served on the board of ESOMAR, the global insights and analytics association, for ten years; including a two year term as Vice-President and a two year term as President.

Jessica Sage

Executive Director

Jessica is the creative force behind Wire's events, communications, and programming, delivering innovative content tailored to our ever-expanding global community of 23,000+ members. With a Master's in Critical Theory from the Pacific Northwest College of Art, Jessica has a passion for empowering individuals through her work. Beyond her professional endeavors, she is a dedicated advocate for sustainable and locally-sourced food systems and volunteers with local organizations such as the YWCA in the service of eliminating racism and empowering women. In her free time, Jessica is a consummate crafter, lifelong learner, and full-time caretaker of a very spoiled dog.

Advisory Board

Tiama Hanson-Drury is Chief Product and Technology Officer at Opus 2 where she runs the global product and design functions. Prior to that, she ran products for insights & research tech companies like Dynata and Zappi. She is passionate about building product growth engines and brings extensive experience in data-driven product development in the consumer and B2B Insights platform space. Her expertise includes Product Led Growth, Transformation, Consumer Insights, B2B2C data products, B2B enterprise platforms and the increasingly complex area of personal data privacy.Tiama is actively committed to supporting diversity, she helped develop mentorship and diversity efforts at Kantar Profiles and Zappi and served as Dynata’s Executive Diversity & Inclusion sponsor. She is an active WIRexec member of Women In Research (WIRe).

Tiama Hanson-Drury

Naomi Grewal, Ph.D., is a research executive who has led research, insights, and analytics organizations at global technology companies including LinkedIn, Meta, Pinterest, Uber, and Workday. She partners with leaders to position research as a strategic driver of product innovation, business growth, and organizational performance.

Her experience spans market research and consumer insights, people research and analytics, data science, and UX and product research -- reflecting her belief in “Big R” Research as an integrated engine for decision-making across product, people, marketing, and business systems.

Naomi also serves on the applied psychology faculty at the University of Southern California, where she teaches business psychology to master’s students.

A passionate advocate for advancing women in research-adjacent leadership roles, she also speaks openly about leading with epilepsy and elevating visibility for invisible disabilities in high-performance environments.

Naomi lives in California with her husband, three children, and six beloved pets.

Naomi Grewal, Ph.D.

Mario Carrasco is the co-founder and principal of ThinkNow, an award-winning cross-cultural research technology company. He is a dedicated champion of diversity and inclusion, embodying these values in both his professional and personal endeavors.

Under Mr. Carrasco’s co-leadership, ThinkNow has driven numerous groundbreaking initiatives to amplify the voices of underrepresented and underserved communities. Notably, they launched DigaYGane.com, one of the largest and most representative Hispanic online panels in the insights industry. Additionally, through a strategic partnership with Semasio, ThinkNow launched ThinkNow Audiences, making zero-party multicultural data available on all major demand-side programmatic platforms. Over 100 global brands have increased their reach by up to 70% using ThinkNow Audiences. The company also launched ThinkNow Synthetic, a synthetic sample solution integrating AI methodologies to enhance the accuracy, speed, and cost-effectiveness of quantitative research.

His impact extends beyond unveiling disruptive technologies that transform cultural conversations. He takes his activism from the C-suite to Main Street, contributing articles to and being cited in national publications like Forbes, The Los Angeles Times, The New York Times, Fortune Magazine, MediaPost, eMarketer, and Quirk's Magazine. He also launched The New Mainstream podcast, where he invites CMOs and DEI executives from leading global brands to engage in insightful conversations about diversity and inclusion.

Mr. Carrasco has been recognized for his achievements. In 2022, he received the Insights Association's Laureate Certification as part of the IPC (Insights Professional Certification) program. This lifetime recognition honors outstanding members of the Insights community, distinguished by meaningful contributions that have advanced the profession. In 2023, Mr. Carrasco was elected Chair of the SampleCon Board of Directors. He was named the Next Gen Market Research (NGMR) 2018 Industry Change Agent of the Year and, in 2017, received the SBA Young Entrepreneur of the Year Award. He is also an SBA Emerging Leader recipient and a Stanford Latino Entrepreneur Institute Graduate. He holds a Master’s in Science in Entrepreneurship and Innovation from the USC Marshall School of Business. Most recently, in November 2023, he was awarded the WIRe MRX Diversity Champion award by WIRe, recognizing his contributions to diversity and inclusion in market research.

Within ThinkNow, Mr. Carrasco and the executive team champion diversity, and the numbers speak for themselves. Forty-one percent of ThinkNow’s staff is female, with 57% holding leadership positions. Moreover, 79% of ThinkNow’s staff represent diverse racial and ethnic backgrounds, exemplifying the company’s steadfast commitment to fostering an inclusive and representative work environment—one that starts at the top.

Mario Carrasco

Liz Granahan

Lisa Wilding-Brown has been in the industry for 20+ years. Lisa’s specialties include executive business leadership, product innovation, sampling and survey design, panel development and management, online and mobile recruitment as well as full-service mixed-mode field management across a multitude of industry sectors. As Chief Executive Officer at InnovateMR, Lisa has a passion for building strong relationships and a relentless mission to drive innovation and efficiency. Lisa and the InnovateMR + Ivy Exec executive team deliver transformational research strategies for their clients by harnessing the power of technology-enabled solutions that accelerate and activate insights for agencies and brands alike.

Lisa Wilding-Brown

Emma has been part of System1 since 2004, channelling her great energy to help us grow from a UK start up to a global industry leader. She treasures her diverse experience across the business, ultimately settling in global operations for over 5 years – which more than satisfied her curious and enquiring (she says nosey!) personality and her enjoyment of problem-solving.

When Emma did her MBA she recognised her passion and clear talent for managing people. As a genuinely caring person it was a natural progression for Emma to join our Exec Team in April 2020 as Chief People Officer. Emma’s highly effective at spotting and nurturing talent, resulting in the united world-class team we are today. At every step along the way she supports our people to be the very best they can be. Emma also advocates that a symbiotic relationship between individual growth and the growth of the business leads to success for all.

Outside of work, Emma has 2 children and cherishes family time. Her adventurous spirit motivates her to experiment with different experiences and try out new hobbies and activities, particularly travel and exploring. Emma is also a keen runner, enjoying Park Run every Saturday, and regularly paddleboards. She’s also a member of a craft beer club.

Emma Cooper MD

Elaine is doing her 'dream job' at Reckitt, as Chief Insights & Analytics Officer. Known for her strong drive for impact, Elaine found her 'Why' evolving over time to be about People and Purpose. Today, she feels privileged to work on Reckitt’s efforts to drive positive societal impact and business growth via unlocking consumer behaviour change.

With more than 20 years of FMCG experience, Elaine has transformed insights functions across Reckitt, Danone, and Mondelez/Kraft Foods, and currently sits on the Board of a Swedish tech start-up.

A passionate champion of women's empowerment, Elaine feels strongly about diversity and inclusion. Starting from how she manages her own team, to building progressive company brands. She is the proud mother of two beautiful daughters, and committed towards raising them to be confident, forward-thinking women.

Elaine Rodrigo

Eileen Campbell is an experienced corporate director, consultant, and former global CEO with more than three decades of leadership in marketing, research, and technology-enabled services. She previously served as Global Chief Executive of Millward Brown when it was a $1 billion WPP-owned consultancy and as Chief Marketing Officer of IMAX Corporation, where she led worldwide marketing with major Hollywood studios and exhibition partners. Eileen co-founded Rival Group, a martech and insights holding company, and today advises organizations through her strategic consultancy, Womintuition. She has held public and private board roles, including Monotype Imaging Holdings (NASDAQ: TYPE), Pure Spectrum, Affectiva, Reimagine Holdings, Vision Critical, and the Angus Reid Group, and in 2025 was recognized by BoardProspects as one of 100 Exceptional Private Company Board Members.

Eileen Campbell

Anne Brown is an entrepreneur and Founding Partner of Gazelle Global Research Services LLC, a global market research sample and operations firm. Her extensive experience in international data collection, processing, and management brings exceptional practical knowledge to clients and teams alike. Brown's comprehensive skill set, developed over a lengthy career in custom research, enables her to support clients across diverse industries. She is an Insights Association Laureate and IPC-certified member, a two-time Insights 250 recipient, a member of WIRexec, and serves on the board of the Market Research Council (MRC). She is also a longtime ESOMAR member. Gazelle Global is a certified Women's Business Enterprise National Council (WBENC) company.

Anne Brown

Alex is the former CMI VP, Global Head of People Data Centre’s, Predictive Analytics, Shopping Insights, CMI Hive & Pricing at Unilever. He is also the Executive Sponsor of proUd, Unilever’s LGBTQI+ Community.

Prior to joining Unilever, he was Head of Insight & Analytics at Sainsbury’s and before that had numerous Insight/Strategy and Analytics roles in Banking and Media.

He started his career over 25 years ago at Millward Brown as Research Manager working across a range of large international FMCG clients e.g., Guinness Africa.  

After Millward Brown, Alex moved to the BBC where he formed part of the team that developed BBC iPlayer back in 2000 before moving to support the launch of Freeview. He then moved to Sky during James Murdoch’s first reign before spending 5 years in banking, first with Capital One and then as Head of Strategy at Lloyds BankingGroup.  

Alex earned a first-class honours Bachelor of Arts Degree in Business & Economics from Aberdeen Business School, Robert Gordons University. He also completed his exec ed at Stanford Graduate School of Business.

Alex Owens

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