50/50 Conference Initiative

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50/50 Conference Initiative

Wire’s 50/50 initiative & speakers database aims to support women from various roles & industries that make up the broader research landscape.

Training that transforms careers

There's a business case for increased investment in professional development: 45% of workers are more likely to stay in their role if they receive training and companies with comprehensive employee training programs have 218% higher income per employee than companies without formalized training. 

These resources are even more important for women & diverse professionals who face a gender gap when it comes to business and financial literacy that can negatively impact their career trajectory. Investing in skills growth can support a more equitable & innovative work environment for all.

For speakers

Wire’s 50/50 initiative and speakers database aims to support women from across the various roles and industries that make up the broader research landscape by matching them with the market research industry’s best events – and work closely with conference organizers to promote a 50/50 gender split on stage and beyond.

You can join us in the fight for gender parity, behind and beyond the podium, by adding yourself to our database via the online form here. Be sure to share with your colleagues, coworkers or other great women speakers you’d like to recommend. Together, we can uplift the voices of women in research, data, and insights!

For organisers

Wire’s speaker database gives you access to the top female minds in research, ready to speak at your event! Our database highlights speaking experience and subject matter expertise. For a copy of “The List,” please reach out to Kristin Luck.

As part of our 50/50 Initiative, Wire has crafted this set of guidelines to help industry conference organizers recruit a truly diverse on-stage presence and improve speaker gender ratios at events. When reaching out to procure speaker applicants, to evaluate papers and studies, and to craft agendas, this checklist will drive gender parity at research events.