Wire hosts in-person events in 40+ cities globally, partners with the leading industry conference organizations for annual networking events and dinners, and collaborates with corporate teams to develop free educational webinar content throughout the year.
Our events are free to attend thanks to sponsorship from forward-thinking companies and leaders.
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Join Wire Nairobi for an intimate conversation with Nelly Wainaina, Group Director of Marketing Communications and Citizenship at NCBA Group, as we explore what it takes to lead marketing and brand strategy across some of Africa's most competitive markets.
With over 25 years of international marketing experience spanning Coca-Cola, Colgate-Palmolive, Reckitt Benckiser, Mondelez, and now NCBA, Nelly brings a rare vantage point on building brands and developing leaders across the continent. She'll share what's shaped her approach to marketing leadership and what it means to grow both business and people at scale.
A special thank you to our sponsors, NCBA, Safaricom, Eabl, BTC, Ipsos, Apex Research, and Casa Marketing, for making this event possible!
Dress code: ‘A touch of Gold’
Ms. Wainaina is the Group Director, Marketing, Communication and Citizenship with over 25 years of international marketing experience across multiple countries in Africa and beyond, where she has led numerous strategic marketing initiatives, including consumer innovations and developing marketing campaigns. She has led notable business projects in Africa and grown market share plus brand equity for global brands.
Nelly has served in diverse roles for multinational companies, namely The Coca-Cola Company, Colgate-Palmolive, Reckitt Benckiser, and Mondelez. Before joining NCBA, Nelly held senior roles at The Coca-Cola Company, where she served as Front-Line Marketing Senior Director for Africa, aligning marketing strategies across 54 markets and managing significant P&L budgets for five key brand categories
In her current role, she has delivered tremendous growth of the NCBA brand across the Group since her appointment in 2022 and is passionate in developing leaders for Africa. Her work and leadership have earned local and international recognition. In March 2025, she clinched the C-Level Leadership Excellence Award as the Overall Winner at the DIAR Awards, a milestone that underscored her influence and standing as one of Kenya's most respected corporate marketing and communications leaders. Additionally, Marketing Woman of the Year at the 13th Marketing World Awards: voted among the Top 25 Most Influential Women in Marketing Impacting Businesses in 2022 by Business Monthly East Africa and in 2026 made the list on the inaugural Africa CMO 100 (ACMO100) — recognizing the 100 most impactful marketing, brand and reputation leaders shaping Africa’s story, identity, and prosperity.
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In an industry that’s constantly evolving, the research, data & insights landscape has seen its fair share of disruption. From the rise of automation and AI, to shifting client expectations, economic uncertainty and workplace games. Navigating these changes has tested our resilience, attitude and wellbeing, but ‘she’ll be right’.
‘The Unpolished Path’ is dedicated to celebrating the resilience, reinvention and real-life lessons of women in insights and related industries. Through candid conversations and shared experiences, we’ll explore how missteps have led to key milestones – and how paths we didn’t plan often shaped us the most.
Join us as we bring together our industry of experienced rollercoaster riders, as we discuss:
We're bringing together an exceptional line up - Kat Francis, Jacqueline Freeman and Sophia Blair! 🔥
Thank you to our event sponsors, Dynata, Luma, and Xero for making this event possible!
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We’re hosting a Women in Research Night with Verso and Dynata at La Cristellerie: an evening bringing together leading voices in insights to explore how AI is reshaping consumer research. Expect a curated panel discussion followed by drinks and networking with the community. A chance to connect, exchange, and rethink what the future of insights looks like.
A BIG thanks to our sponsors, Verso & Dynata, for making this event possible!
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Get ready to level up — life and work hacks are coming to Wire NYC! Mark your calendars for June 10th, 6–8 pm, for an inspiring evening of game-changing tips, career-boosting tricks, and real talk at the woman-owned TALEA Beer Company in Williamsburg, New York.
Whether you're looking to sharpen your personal brand, navigate the next chapter of your career, or just steal a few brilliant life hacks from your industry peers — this is the evening for you. Come curious, leave empowered. This isn't just a networking event — it's your cheat code to growing yourself and your career, surrounded by a community that gets it.
Don't miss out on the summer's most energizing evening, and thanks to our incredible sponsor, KS&R!
See you there!
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Between the gender pay gap, retirement gap and the motherhood penalty, financial independence can feel out of reach for women in Australia - but it doesn’t have to be.
In this keynote, financial educator Lacey Filipich will share:
Lacey will include an inspirational case study for anyone who’s ever wondered ‘Am I too late to fix my finances?’
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Between the gender pay gap, retirement gap and the motherhood penalty, financial independence can feel out of reach for women in Australia - but it doesn’t have to be.
In this keynote, financial educator Lacey Filipich will share:
Lacey will include an inspirational case study for anyone who’s ever wondered ‘Am I too late to fix my finances?"
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Join Wire for our annual luncheon at Esomar Congress, this year taking place in Valencia, Spain!
This is one of our largest and most well-attended global events, bringing together the insights community for a celebration of connection and community during Congress week.
Valencia sets the stage for something special this year. Beyond the historic charm and modern architecture that define the city, Valencia holds a special place as the true birthplace of paella, and we can't think of a better setting to gather, share a meal, and reconnect with friends and colleagues from across the industry.
A big thank you to our sponsors Forsta, FUEL + Focus Room, G3 Translate, and Harmon, and to our conference partners at Esomar, for making this event possible!
Still need your Esomar Congress ticket? Use code ESOMAR2026_WIRE_15 for a discount at checkout: events.esomar.org/congress-2026-registration
Note: this event is not open for registration yet. Check back in a few days for an RSVP link.
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Tee up your IIEX NA experience with Wire! Join us at The Puttery in Washington D.C. for an unforgettable evening of mini golf, meaningful connections, and good company before the conference gets underway.
Whether you're a seasoned pro or just there for the vibes, this is the perfect opportunity to meet and mingle with fellow IIEX attendees in a fun, relaxed setting. Swing into the new connections, friendly competition, and community that Wire is known for!
A BIG thank you to Greenbook for once again partnering with us on this event and to Outset.ai for supporting this event!
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We're BACK for another celebratory kickoff to the Quirk's Chicago conference!
Join us at the iconic Gibsons Rosemont for drinks, networking, and light snacks as we take time to connect before the event schedule begins. Whether you're a Chicago local or in town for the conference, this is an unmissable opportunity to meet fellow data, research, and insights industry colleagues!
A BIG thank you to our sponsors, Curion, QuestionPro, and Strella, for supporting this event, and to the Quirk's Media team for making it all possible!
Still need to register for the conference? Head over to the Quirk's Chicago site and use code Wire15 for a discount at registration.
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Join Women in Research for a Pre-Show Party at The Ritz-Carlton Reynolds, located along the shores of Lake Oconee, Georgia. Connect with fellow researchers, industry leaders, and innovators during this relaxed happy hour from 5-7 PM as we launch SampleCon.
Whether you're reuniting with colleagues or making new connections, enjoy craft cocktails, light bites, and meaningful conversations. This is the perfect opportunity to unwind, network, and set the tone for an inspiring conference ahead.
Special thanks to our event sponsor, Tillo, for making this event possible.
Tillo is a global digital gift card, rewards, and incentives platform that helps businesses attract, engage, and retain customers by seamlessly connecting them to thousands of brands through scalable, secure technology.
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Join Women in Research for a Pre-Show Party at The Ritz-Carlton Reynolds, located along the shores of Lake Oconee, Georgia. Connect with fellow researchers, industry leaders, and innovators during this relaxed happy hour from 5-7 PM as we launch SampleCon.
Whether you're reuniting with colleagues or making new connections, enjoy craft cocktails, light bites, and meaningful conversations. This is the perfect opportunity to unwind, network, and set the tone for an inspiring conference ahead.
Special thanks to our event sponsor, Tillo, for making this event possible.
Tillo is a global digital gift card, rewards, and incentives platform that helps businesses attract, engage, and retain customers by seamlessly connecting them to thousands of brands through scalable, secure technology.
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We're back for another fun, networking luncheon during QRCA's Annual Conference! We'll meet at nearby eatery The County Line's Bungalow Room for a fun networking luncheon, food provided, as well as updates from the Women in Research team. Space for this event is limited; register ASAP to secure your space at the event. A BIG thank you to QRCA for partnering with us for the event and to Murray Hill National for making this special event possible!
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Sponsor a career-building event and gain brand visibility, qualified leads, and VIP access for your team.
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AI is transforming how research gets done, and synthetic data is emerging as one of the field's most exciting - and debated - developments. Join Wire and Sago for a thought-provoking conversation with Melanie Courtright, Chief Strategy Officer, as we explore the opportunities, challenges, and practical realities of synthetic data in research. Through real-world experiences and honest discussion, we'll examine where synthetic data can create value, how organizations are approaching adoption, and what it means for the future role of researchers. Whether you're exploring synthetic data for the first time or looking to sharpen your perspective, this session will leave you better equipped to navigate what's next.
Melanie Courtright is an accomplished leader and strategist with 30 years of experience shaping the future of the insights and analytics industry. As Chief Strategy Officer at Sago, she leads enterprise-wide strategic initiatives focused on growth, innovation, and the advancement of research excellence.
Before joining Sago, Melanie served as Chief Executive Officer of the Insights Association, where she guided the U.S. insights and analytics community through a period of significant transformation—strengthening quality standards, championing data ethics, and advocating for the responsible use of emerging technologies.
Throughout her career, Melanie has been a trusted voice on topics including data integrity, methodological rigor, and the evolving relationship between technology and human understanding. She remains dedicated to ensuring that insights continue to empower organizations to make smarter, more ethical, and impactful decisions.
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To say we miss you would be an understatement. While we’re glad everyone is staying home and staying safe, we’re eager to reconnect! In lieu of in-person events, we’ve cooked up something we think you’ll really enjoy. Join us on June 3rd from 3:30 – 5 PM for a free, virtual Wire Boston event on the topic, “Finding Your Voice.” Now is the perfect time to focus on your unique talents and put them to use. We’ll hear from three industry thought leaders on ways to be heard during the pandemic and after:
Afterward, we’ll break out into curated meeting rooms for an online “happy hour” with a chance to make new connections and learn from each other. You really won’t want to miss this — this event has limited space capabilities, register now to snag your spot!
Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
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Join Us at TMRE 2026
Looking for new ways to strengthen the impact of your insights? TMRE: The Market Research Event helps insights professionals turn consumer understanding into stronger decisions and greater influence. Join us October 5-7 in Denver to explore 120+ sessions on insights-driven strategy, AI, analytics, consumer trends, and more.
Learn more here and use promo code WIRE20 to save 20% on your conference pass.
Where futures and insights converge.
Stakeholders want more for less and increasingly expect integrated research which combines insight with foresight. It’s no longer enough to explain the present. In disruptive and volatile times, organisations need insight that also anticipates what’s next.
Meanwhile, futures practitioners are under pressure to demonstrate the value of their work by delivering inspiring, actionable and applied foresight.
The MRS Foresight Conference is where the foresight and market research communities meet. We’ll show how to embed futures thinking, forecasting and foresight into your projects and how to demonstrate financial value to clients. Discover how to use futures methods and thinking to boost organisational preparedness for alternative scenarios, improve commercial positioning and feed innovation pipelines.
Discount Code: WIRE20
The Most Senior Conference for Data, Analytics & AI leaders in North America. We are the #1 facilitator of high-quality peer connections and learning for CDAOs and senior-level Data & AI leaders across North America. Featuring over 100 speakers and 400 attendees, this is the annual meeting place for all senior data decision-makers from leading corporations across the country.
Discount Code: WIR30
Is your insights team shaping organizational strategy, or still reacting to it? That's the question driving this year's MRMW Europe (Oct 21–22, Berlin) — where leaders from KraftHeinz, Warner Bros. Discovery, AXA, and De'Longhi Group are among those confirmed to share how their functions are evolving. Across the industry, insight teams are moving closer to where decisions are made — not just validating or explaining, but helping define direction. Insights are increasingly expected to inform strategic bets earlier in the process, and connect customer understanding to commercial outcomes.
MRMW Europe 2026 is built as a senior environment where every participant operates at the leadership level. The focus is on how insights functions influence strategic decisions, how AI is being integrated into real workflows, and how impact is defined and measured internally — allowing for direct exchange and honest comparison across organizations.
For anyone working in market research or consumer insights, it's a useful look at where the industry is heading.
Early bird registration is open until June 21.
Use code WIRE15 for an additional 15% off.
The future of insights is being shaped by the conversations happening at IIEX West 2026.
Hosted by Greenbook, IIEX West brings together leaders across insights, analytics, research, and innovation to explore the trends, technologies, and ideas redefining the industry.
From emerging AI applications to evolving consumer expectations, the event is designed to challenge perspectives, spark meaningful discussions, and connect the people moving insights forward.
Register now and use code WIRE15 for 15% off your general admission ticket!
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Parking for the event is available at a nearby parking garage at 323 N. Ada St. The estimated parking rate is $9-10, this is an estimated rate and not a contracted rate by Intellus Worldwide or Xeris.
All registered attendees will need to show identification upon arrival at the event, prior to being allowed up to the 14th floor.
Registration is complimentary for both 2026 members and non-members, to RSVP by July 17th.
QRCA invites you to their third annual Qual Tech Days Virtual Conference, July 21st-23rd.
This year's theme, New Era, Bigger Questions, focuses on how qualitative research and insights are evolving in the AI era. Through presentations, panels, demos, and discussions, attendees will explore emerging tools, practical applications, and the bigger questions shaping the future of research.
Go to https://www.qrca.org/site/2026-qual-tech-days for more information and to register, and use the following discount code: QUALTECH20OFF
D&A Live Summer is a one-day virtual event bringing together leaders across data,
analytics, and AI to explore how enterprises are adapting in the age of artificial
intelligence.
From AI governance and autonomous analytics to modern data architecture and
enterprise transformation, the event focuses on the strategies, technologies, and
operational challenges shaping the future of data-driven organizations. The program
features live presentations, panel discussions, and interactive sessions with executives
and practitioners from across North America.
The free virtual event takes place on July 8th.
From Promise to Practice Scaling Data and AI Across Healthcare in 2026
Data & AI in Healthcare Online 2026 is a one-day virtual forum designed to help
senior healthcare data, AI, and digital leaders move beyond hype toward execution and
measurable outcomes.
Bringing together leaders from provider organizations, life sciences, and the broader
healthcare ecosystem, the event focuses on practical lessons in AI adoption,
governance, workforce enablement, and patient impact.
Through keynotes and panel discussions, the event provides an accessible, peer-driven
platform for healthcare leaders to learn what is working now, and what must change, to
scale AI safely and sustainably in 2026 and beyond.
Real world applications: what works, what doesn’t, what’s next
AI is transforming how we discover, analyse and act on insight. MRS’s AI Powered Insights conference brings together the most exciting real-world applications showing how organisations are using AI in numerous ways to accelerate insight and extend its impact.
Packed with case studies and live examples, you’ll see what’s working right now and what’s coming next. Crucially, our speakers won’t just showcase successes; they’ll reveal the challenges, missteps and limitations they’ve faced, and share what it really takes to design and deliver trusted, high-quality AI-augmented research today.
Discount Code: WIRE20
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
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