Wire hosts in-person events in 40+ cities globally, so you can build real professional connections. We team up with the industry's top conference organizations to bring you networking happy hours and dinners at the gatherings that matter most. And we partner with industry thoughtleaders to deliver free educational webinars all year long, keeping you sharp on the skills and trends shaping our field.
Wire events are free to attend, thanks to the generous sponsorship of industry sponsors.
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Join us for an evening of networking and personal branding. We'll be continuing our exploration of the Charlotte Region, this time at Canteen at Camp North End, discussing both your personal brand and the brand of Insights.
Thank you to our event partner, Insights Association, and to our sponsor, CivicScience, for making this event possible!
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The evening will explore timely topics: creativity, curiosity, interpretation, and our ability to make unexpected connections in the insights industry. We’ll use the art throughout the space as inspiration for the evening.
Thank you to our event sponsors, Conru Art Foundation and Emporia Research, for making this event possible!
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This Wire Madrid event will focus on career, HR, opportunities for women in the workplace, and having the courage to start again or take a different direction professionally.
We'll start with a short introduction to Wire and our partners for the evening:
We'll then have a roundtable moderated by one of our Wire Madrid volunteers, with a representative from each of our three partner companies. We'll talk about the initiatives and policies they have implemented within their organisations to support women, promote female talent and create more equal opportunities in the workplace.
This will be followed by the presentation of “Échale ovarios”, a book by coach Paula Peña Piña. Her book is a practical guide to finding the courage to take the next step in your career, embrace change and pursue professional growth without being afraid of success. We'll also raffle a copy of the book among attendees.
And, of course, we want to leave plenty of room for what Wire does best: connecting women. Networking will be an important part of the evening, and we're preparing a fun instant-photo activity designed to encourage attendees to meet and connect with someone new.
The idea is to create a warm, inspiring evening where we can talk honestly about careers, change and opportunities — and then give everyone enough time to actually connect with one another.
Thank you to our sponsors, Dynata, Ipsos, and Toluna, for making this event possible!
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Culture never stands still: sometimes it changes overnight with a viral moment, and other times it shifts slowly, as a new generation redefines their values. To keep up with consumers, brands must decide how to respond. It's consumer insights professionals who help brands navigate cultural change by translating emerging moments and broader trends into insights that inform consumer behavior, brand health, and business outcomes.
Join Wire for a panel of Consumer Insights & Analytics leaders who will share how they understand customers as culture changes, and how they know whether a brand’s response worked:
Wire is a global 501(c)(3) nonprofit that provides resources and programming to support a more equitable and inclusive market research, data, and insights industry for professionals within the field. We’re thrilled to launch our first event in Portland!
Thank you to our sponsors, Breakthrough Research, Escalent, and Mobius Solution Lab, for making this event possible!
Come ready for candid stories, practical takeaways, and great conversation with Portland’s research community. Bring a colleague, meet new faces, and be part of Wire Portland from the very beginning. We hope to see you!
Laura Wutzke has worked in marketing and communications intelligence for over 17 years, helping global brands across apparel, sports, technology, financial services, telecom, and CPG turn measurement, research, and AI-enabled analytics into clear, data-informed strategy. A proven, trusted advisor, she is obsessed with the 'so what' behind the why.
Nicole Besharat is a research and insights leader with nearly two decades of experience building high-performing, mixed-methods research teams for iconic consumer brands. During her 16 years at Nike, she founded Nike Digital’s first global UX research practice. She then grew it into a 20+ person insights organization serving Global Nike Direct across North America, Europe, China and Japan, shaping experiences from Nike.com, Nike App and Nike Run Club to House of Innovation. Most recently at Nike, she was Senior Director of Insights and Analytics for North America Men’s, Nike’s largest portfolio at roughly $9B. A passionate developer of talent, Nicole created Nike’s first career framework for researchers and saw 25% of her team advance through promotion across the organization. Today she advises product, CX and brand leaders at companies like Toast and Marine Layer. Off the clock, she loves pickleball, exploring the outdoors and all things pop culture.
Kayla has built her career connecting research and insights, culture strategy, and leadership development to help organizations better understand their people and shape what's next. Her experience spans enterprise engagement strategy, large-scale research programs, and leadership development, with a knack for connecting the dots between experiences and bigger-picture business decisions. A new business founder with multiple certifications in leadership and human development, she's equally passionate about helping individuals, teams, and organizations recognize their strengths and reach their full potential.
Today, Kayla leads people experience insights work at KinderCare Learning Companies, where she guides enterprise engagement research, helps leaders turn insights into action, and contributes to a culture recognized with 10 consecutive Gallup Exceptional Workplace Awards.
In her free time, she's always up for a new experience and loves just about anything live. Concerts, soccer games at Providence Park, a little 90s karaoke? Absolutely yes.
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In today's rapidly evolving marketplace, growth belongs to brands that understand not just what consumers do, but why they do it. The Culture Advantage explores how cultural intelligence has become a critical driver of relevance, innovation, and business performance. This session will examine how organizations can identify emerging cultural signals, distinguish lasting shifts from fleeting trends, and turn cultural understanding into competitive advantage. From spotting new consumer behaviors and tensions to building strategies that respond with agility and authenticity, discover how cultural intelligence can help brands stay ahead of change and unlock sustainable growth.
Thank you to our sponsors, Bolt Insight and Ipsos, for making this event possible!
Invited Speakers:
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Data can tell us what’s happening. Insights can tell us why. But neither automatically makes someone care.
For professionals working in data, research, insights and analytics, that can be the frustrating part. The missing ingredient is often story. Data gives us the facts. Stories make people care.
In this practical, interactive and inspiring session, business storytelling expert Yamini Naidu will share how to turn complex information and insights into stories that connect with people, without sacrificing credibility or substance.
You’ll:
Thank you to our sponsors, Nature, Octopus Group, Ovation Research, and QuestionPro, for making this event possible!
Speaker details:
Yamini Naidu, CSP is the world’s only, Economist turned Bollywood dancing business storyteller. She works with leaders all over the world shifting them from spreadsheets to stories. Her clients include Google, Tiffany & Co, and Ford Motor company.
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This year, our theme is “Unweighted! Beyond the Success Stories” an invitation to look beyond the accolades, milestones and achievements that define successful women, and explore the experiences, choices, challenges and moments of courage that shape their journeys and enable them to drive meaningful change. We hope to move beyond conventional success narratives and create a space for women to share the less visible parts of their journeys - the defining decisions, unexpected turning points, difficult lessons, moments of doubt and convictions that helped them make a difference.
Thank you to our event sponsors, Advent Insight Solutions, Dynata, and Opinion Minds, and to our media partner, The Collaborative Canvas, for making this event possible!
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This event will bring New Orleans-based market researchers from local ad agencies, research suppliers, and brands together for a conversation about the future of the market research industry, especially as it relates to careers. Join us for networking and bring a colleague.
A special thank you to our sponsor, Entergy, for making this event possible!
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Kristin Chase will lead an interactive session focused on critical thinking, decision-making, and sound judgment—skills that are becoming even more important as AI continues to reshape the workplace.
Attendees will learn how to:
- Think more critically and differently about decisions
- Ask better questions to challenge current approaches and uncover alternatives
- Apply practical models and techniques to identify root causes and balance analysis with decisive action
The session will also include a brief interactive exercise so attendees can apply the concepts to a real decision they are currently facing.
Thank you to our sponsor, Sago, for making this event possible!
Kristin Chase is an organizational development consultant, culture strategist, and executive coach with over 24 years of experience helping organizations and leaders thrive through growth and change. Kristin partners with hospitality, entertainment, and non-profit organizations to intentionally design, align and activate their dream company culture and coach high-potential and emerging executives to expand their impact and effectiveness.
Kristin brings deep expertise in global talent and culture transformation, having led Organizational Development (OD) at Universal Destinations & Experiences (part of NBCUniversal / Comcast), where she advanced internally to Senior Director and helped build and scale the OD function during periods of rapid business growth. She has delivered over 400 hours of executive and leadership coaching and is known for her ability to blend strategic insight with practical, human-centered solutions.
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Data can tell us what’s happening. Insights can tell us why. But neither automatically makes someone care.
For professionals working in data, research, insights and analytics, that can be the frustrating part. The missing ingredient is often story. Data gives us the facts. Stories make people care.
In this practical, interactive and inspiring session, business storytelling expert Yamini Naidu will share how to turn complex information and insights into stories that connect with people, without sacrificing credibility or substance.
You’ll:
Thank you to our sponsors, Nature, Honeycomb, and Octopus Group, for making this event possible!
Speaker details:
Yamini Naidu, CSP is the world’s only, Economist turned Bollywood dancing business storyteller. She works with leaders all over the world shifting them from spreadsheets to stories. Her clients include Google, Tiffany & Co, and Ford Motor company.
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We're excited to invite you to the first Wire Amsterdam event since our rebrand! Join us for an evening of creativity, conversation, and connection as we come together for a traditional Delft tile painting workshop.
Whether you're a seasoned artist or haven't picked up a paintbrush since school, this relaxed and informal session is all about taking time to unwind, meet fellow researchers, and celebrate the Wire community. You'll create your own hand-painted Delft tile to take home while enjoying drinks, networking, and great company.
Timings
As always, all are welcome. We hope you'll join us as we kick off this new chapter for Wire Amsterdam with a little creativity and a lot of conversation.
Thank you to our sponsor, Opinium, for making this event possible!
Places are limited for this event. If you'd like to attend, please sign up early. And if you find you're no longer able to make it, we'd really appreciate you letting us know so we can offer your place to another member of the Wire community who would love to join.
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Join us for our next Wire Atlanta event, part of this year's Strength in Numbers series, featuring Vickie Rodgers, SVP of Cox Communities at Cox Communications, who built her career from receptionist to executive and has interviewed over 200 C-suite women to uncover what actually drives advancement.
As always, expect great food, drinks, and plenty of time to connect with your fellow friends in insights — space is limited, so register early and bring a colleague!
Thank you to our event sponsors, Fieldwork ATL and KS&R, for making this event possible!
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Wire Community Mailing List subscribers are the first to know about our special events like conference happy hours, dinners, and more. Join the mailing list today!
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The sample industry is arguably one of the most consequential in the broader market research and marketing and advertising economy as the respondents provided by the sample industry drive decisions across all the Fortune 1000 companies, Federal and State public opinion polling, and Political Polling. But companies and leaders in this niche continually decries the difficulty or lack of multicultural sample available — forgoing any meaningful steps to address these systemic issues themselves. Join the Wire in Color community for a networking event and panel discussion featuring Sample industry professionals who will highlight and point to unforseen opportunities for bias in the work they do — and propose actionable solutions moving forward. Afterward we'll spend some time networking and connecting — invite friends and colleagues of all gender-identities to attend!
This event has already occured; view the recording here.
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Suzy has teamed up with Women in Research to present “What (Female Consumers) Want”— part fireside chat with insights leaders from PepsiCo & Dunkin' Brands, part-networking event, part quiz game — with a chance for everyone who attends to WIN BIG! Join Katie Gross (Chief Client Officer of Suzy), Meredith Morris (Senior Manager of Insights @ Dunkin' Brands) and Abby Finnis (Head of Portfolio Insights & Analytics @ PepsiCo) for an incredible evening of market research community building. TMRE attendees of all gender-identities are invited to team up and test their MR skills against a real-time audience. Did we mention that there are prizes — really, really good prizes?? Forge new connections, stay inspired, and — most importantly — have fun!
This event has already occured; you can view the recording from the fireside chat session here.
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Join Little Bird Marketing and Women in Research for an interactive happy hour trivia session! We’re coming together to celebrate the change makers, advocates and statistically significant. Sip on our signature Wire-tini recipe while testing your knowledge on the women who have changed our world. As always, attendees of all gender-identities are welcome! We can’t wait to “see” you…and did we mention we’ll be giving away more than $1,000 in prizes? IIEX NA is all online and FREE! Click here to register for the conference. A BIG thank you to Little Bird Marketing for supporting this event and making it EXTRA special this year — we couldn’t do it without you!
The Wire-tini
Nothing tastes quite as sweet as progress, but this may be a close second. Bold. Brash. Brave. May it serve as a deliciously empowering reminder we all have a role to play in advocating for change, defying norms and challenging the status-quo. Cheers to all the women who have changed our world for the better and to all the women who continue to shake sh*t up.
Ingredients:
1 1/2 ounces vodka (or citrus vodka)
1 ounce cointreau orange liqueur (*triple sec or orange juice works too)
1/2 ounce fresh lime juice
1/4 ounce cranberry juice
Garnish: orange peel
Directions:
Gather ingredients. Fill cocktail shaker with ice, add ingredients and shake well. Strain into a chilled cocktail glass. Garnish with a orange peel.
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An authentic company ethos begins with leadership that’s invested in the cause. With many companies seeking to heed the call of D&I, it’s imperative that the messages you send match internally-driven initiatives that center the lives and livelihoods of your employees. In this Wire in Color webinar we’ll redefine authentic leadership with a panel of Market Research professionals — some senior-level, some up-and-coming — and touch on the ways companies can actively accommodate those driving the culture they hope to foster on a more equitable and supportive path to success forward.
This event has already aired, view the recording here.
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Sponsor a career-building event and gain brand visibility, qualified leads, and VIP access for your team.
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GLP-1 medications are changing appetite, but appetite is only one part of why people eat. Habit, ritual, emotion, and sensory expectation don't just disappear when the hunger signal does. So what happens to the product experience when appetite is no longer the driver?
Curion studied consumers across two phases — a qualitative Digital Selfnography and a quantitative Central Location Test — to find out. We recruited current users, former users, and never-users of GLP-1 medications, studied side by side, across their real daily eating lives and product evaluations.
In this webinar, lead researchers Hudson Hausmann and Rachel Orona present what we found and what it means for the products being developed for this consumer right now.
What You'll Learn
- How GLP-1 usage impacts appetite, cravings, satiety, and the motivation to eat
- Where the physical and emotional experiences of eating align and where they don't
- Which product categories GLP-1 users are focused on now, and how product choice and occasions are changing
- Whether GLP-1 users are consciously seeking different textures, formats, and portion sizes, or whether the shift is happening before they've recognized it
- How the joy of eating differs across current, former, and never-users of GLP-1 medications
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"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.
This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!
August Session: “Strength in Numbers: Women, AI, and the Competitive Edge” — Celebrated on Women's Equality Day, this panel brings together women at the forefront of AI adaption in research, data, and insights to explore what competitive advantage looks like in a rapidly evolving industry — and how contributing to that evolution is itself a strategy.
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AI is transforming how research gets done, and synthetic data is emerging as one of the field's most exciting - and debated - developments. Join Wire and Sago for a thought-provoking conversation with Melanie Courtright, Chief Strategy Officer, as we explore the opportunities, challenges, and practical realities of synthetic data in research. Through real-world experiences and honest discussion, we'll examine where synthetic data can create value, how organizations are approaching adoption, and what it means for the future role of researchers. Whether you're exploring synthetic data for the first time or looking to sharpen your perspective, this session will leave you better equipped to navigate what's next.
Melanie Courtright is an accomplished leader and strategist with 30 years of experience shaping the future of the insights and analytics industry. As Chief Strategy Officer at Sago, she leads enterprise-wide strategic initiatives focused on growth, innovation, and the advancement of research excellence.
Before joining Sago, Melanie served as Chief Executive Officer of the Insights Association, where she guided the U.S. insights and analytics community through a period of significant transformation—strengthening quality standards, championing data ethics, and advocating for the responsible use of emerging technologies.
Throughout her career, Melanie has been a trusted voice on topics including data integrity, methodological rigor, and the evolving relationship between technology and human understanding. She remains dedicated to ensuring that insights continue to empower organizations to make smarter, more ethical, and impactful decisions.
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"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.
This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!
July Session: “Safety in Numbers: Building Stronger Teams & Workflows”— Discover how organizations are combining human expertise with AI capabilities to create more resilient, capable research teams. See how collaborative workflows and shared methodologies amplify individual strengths and reduce blind spots.
Heather Fawson is Sr. Director, Sales Enablement at PureSpectrum, where she leads enablement for the company's global sales team. With 15 years of experience across enablement, sales, account management, and client development, she brings a rare mix of relationship instinct and technical depth, partnering closely with sales to turn industry and technical knowledge into practical solutions for the researchers and insights professionals PureSpectrum serves. Heather is driven by helping her team show up with the confidence and clarity PureSpectrum brings to the market research industry.
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Todd Myers is a 20-year industry executive with experience leading business and operational teams from prominent firms in the industry like Nielsen, Kantar, Harris Interactive, and Confirmit. His deep understanding of market research and extensive experience at leveraging technology help drive the continued growth of PureSpectrum. Todd holds a Bachelor of Arts Political Sciences from Moravian College and an MBA in Management from the Temple University Executive Program.
Cecilia Engelking is Vice President of Client Development at PureSpectrum, where she leads a team focused on research automation and programmatic sampling for clients. Over her 10+ years in the industry, Cecilia has built her career on strong client relationships, exceptional service, and technical knowledge. She now channels that same energy into growing and mentoring her team. She's passionate about helping clients get the most value out of programmatic sample for their research needs/systems.
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AI is getting faster, cheaper, and more capable by the month. But better AI doesn't make human researchers redundant — it makes the distinctly human qualities they bring more valuable, not less. The researchers who will thrive are those who understand how to use AI as an accelerant while bringing something to the work that no model can replicate: judgment, interpretation, and the intelligence that comes from genuinely understanding people.
This webinar explores what that actually looks like in practice. We'll dig into why human-centered skills — the ability to read a room, ask the right question at the right moment, build trust with respondents and clients, and make sense of data in context — sit at the heart of research quality, and why they remain the hardest thing to automate.
Drawing on audience polling, we'll hear directly from researchers about how these skills shape their work, whether they're valued as highly as technical or analytical capabilities in their organizations, and what gets in the way of them being recognized as genuine strategic assets. From organizational culture and the absence of ROI metrics, to imposter syndrome and shifting client expectations, we'll map the real barriers, and start to dismantle them.
We'll close by exploring what it would take to change the conversation: the frameworks, the language, the role models, and the evidence researchers need to advocate confidently for the human layer in an AI-driven environment.
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Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
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At this year’s MRS Financial Services Research Conference, discover how insight teams are rising to that challenge and designing research that reaches further, works harder and delivers greater impact.
Promo Code: WIRE20
CISO Boston (November 17) is more than just an event, it’s a place where the cybersecurity community comes together to build lasting connections that extend well beyond a single day.
Designed for meaningful engagement, it brings together senior security leaders in an environment that encourages open dialogue, shared experiences, and ongoing collaboration.
Cybersecurity isn’t something you can tackle alone. At CISO Boston, you’ll connect with leaders facing the same challenges, exchange real-world insights, and benchmark your strategies against others in similar roles.
It’s an opportunity to learn from each other, validate your approach, and move forward together with greater clarity, confidence, and support from a community that understands what’s at stake.
Join fellow researchers on Tuesday, November 17 at 12 p.m. ET for a virtual celebration honoring the 2026 Quirk’s Awards finalists and winners. Winners will be announced live!
The Quirk's Awards consist of categories covering both individual and team achievements as well as awards for best projects and research tools. Let’s come together as a community to support the people who make our industry great. Register for free now at QuirksAwards.com/Celebration.
Discover the AI and ML methods & tools set to revolutionize healthcare, medicine & diagnostics, as well as industry applications and key insights.
Discount Code: WIR30
CDAO Dallas brings together a senior data & analytics community for a day of learning, networking, and collaboration. Whether you are new to data & analytics or a seasoned leader, you will leave our event with insights and takeaways that will guide you and your team to success throughout 2026.
Discount Code: WIR30
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Prodege is hosting a webinar with Hypothesis, "Chat With Your Data, Smarter: Accelerating Insights with Hypothesis & Prodege" on October 1st.
Where Great Minds Meet
Resourcing and repositioning insights as data and human intelligence engines requires AI-augmentation, cross-functional strategies and foresight-driven capabilities. How do we become recognized as the intelligence, innovation, ideation and imagination resources that are embedded in the culture throughout our life sciences organizations?
At the Institute in September, our community of health insights and analytics colleagues come together for transparent discussions on the latest technology, tools and techniques that make us the nimble and trusted knowledge partners our brands rely upon ... and honor the best and brightest in our industry at the Awards Ceremony. Learn more about our awards here.
There are grants available for people new to Intellus to attend the Institute in Sept for free. Here’s the application form.
At the MRS Behavioural Science Summit 2026 you'll hear from practitioners, researchers and organisations blending behavioural science and market research to solve real-world commercial, societal and policy challenges and demonstrating results that stand up to scrutiny.
CISO New York brings together senior cybersecurity leaders for a day of peer-led discussion, practical insight, and real-world strategies shaping the future of enterprise security.
Taking place in September, the event focuses on the most pressing challenges facing today’s CISOs, including AI-driven threats, cloud and multi-cloud security, identity and access management, GRC, and the growing need to align cybersecurity with business and board-level priorities.
Designed for security decision-makers across enterprise organizations, the agenda features interactive sessions, case studies, and peer exchange focused on what’s working in practice, not just theory.
AI is moving fast. Are you keeping up? Join us at IIEX.AI 2026, September 23–24, for two days of real-world ideas, emerging technologies, and practical strategies shaping the future of insights. Hear from industry leaders and innovators exploring what’s actually working in AI-powered research, from synthetic data and AI moderation to automation and analytics.
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
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