Wire hosts in-person events in 40+ cities globally, partners with the leading industry conference organizations for annual networking events and dinners, and collaborates with corporate teams to develop free educational webinar content throughout the year.
Our events are free to attend thanks to sponsorship from forward-thinking companies and leaders.
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In an industry that’s constantly evolving, the research, data & insights landscape has seen its fair share of disruption. From the rise of automation and AI, to shifting client expectations, economic uncertainty and workplace games. Navigating these changes has tested our resilience, attitude and wellbeing, but ‘she’ll be alright’.
‘The Unpolished Path’ is dedicated to celebrating the resilience, reinvention and real-life lessons of women in insights and related industries. Through candid conversations and shared experiences, we’ll explore how missteps have led to key milestones – and how paths we didn’t plan often shaped us the most.
Join us as we bring together our industry of experienced rollercoaster riders, as we discuss:
Thank you to our event sponsors, Dynata, Luma, and Xero for making this event possible!
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thank you to our sponsors
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We’re hosting a Women in Research Night with Verso and Dynata at La Cristellerie: an evening bringing together leading voices in insights to explore how AI is reshaping consumer research. Expect a curated panel discussion followed by drinks and networking with the community. A chance to connect, exchange, and rethink what the future of insights looks like.
A BIG thanks to our sponsors, Verso & Dynata, for making this event possible!
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Get ready to level up — life and work hacks are coming to Wire NYC! Mark your calendars for June 10th, 6–8 pm, for an inspiring evening of game-changing tips, career-boosting tricks, and real talk at the woman-owned TALEA Beer Company in Williamsburg, New York.
Whether you're looking to sharpen your personal brand, navigate the next chapter of your career, or just steal a few brilliant life hacks from your industry peers — this is the evening for you. Come curious, leave empowered. This isn't just a networking event — it's your cheat code to growing yourself and your career, surrounded by a community that gets it.
Don't miss out on the summer's most energizing evening, and thanks to our incredible sponsor, KS&R!
See you there!
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Between the gender pay gap, retirement gap and the motherhood penalty, financial independence can feel out of reach for women in Australia - but it doesn’t have to be.
In this keynote, financial educator Lacey Filipich will share:
Lacey will include an inspirational case study for anyone who’s ever wondered ‘Am I too late to fix my finances?’
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thank you to our sponsors
Between the gender pay gap, retirement gap and the motherhood penalty, financial independence can feel out of reach for women in Australia - but it doesn’t have to be.
In this keynote, financial educator Lacey Filipich will share:
Lacey will include an inspirational case study for anyone who’s ever wondered ‘Am I too late to fix my finances?"
Hosted by
thank you to our sponsors
In this session, we’ll explore how storytelling moves beyond communication to become a strategic career skill – one that shapes visibility, builds trust, and drives impact. Because in a world where technical skills are increasingly standardised, it’s not just what you know – but how powerfully you make it land.
Join us for an evening with sought-after speakers Anna Ong (Founder of What’s Your Story Huh?) and Shilpa S Nath (Founder of Women in AI (for good) and What The Fail) as they talk about the power of storytelling to help us:
• Turn everyday work into compelling narratives that influence decisions
• Reframe challenges, ambiguity, and failure into stories of growth and impact
• Use storytelling as a tool for reinvention, resilience, and career momentum
Big thanks to IPSOS, Toluna, and Bolt Insight, for making this event possible.
Come ready to own your story – and make it land!
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thank you to our sponsors
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The sample industry is arguably one of the most consequential in the broader market research and marketing and advertising economy as the respondents provided by the sample industry drive decisions across all the Fortune 1000 companies, Federal and State public opinion polling, and Political Polling. But companies and leaders in this niche continually decries the difficulty or lack of multicultural sample available — forgoing any meaningful steps to address these systemic issues themselves. Join the Wire in Color community for a networking event and panel discussion featuring Sample industry professionals who will highlight and point to unforseen opportunities for bias in the work they do — and propose actionable solutions moving forward. Afterward we'll spend some time networking and connecting — invite friends and colleagues of all gender-identities to attend!
This event has already occured; view the recording here.
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Suzy has teamed up with Women in Research to present “What (Female Consumers) Want”— part fireside chat with insights leaders from PepsiCo & Dunkin' Brands, part-networking event, part quiz game — with a chance for everyone who attends to WIN BIG! Join Katie Gross (Chief Client Officer of Suzy), Meredith Morris (Senior Manager of Insights @ Dunkin' Brands) and Abby Finnis (Head of Portfolio Insights & Analytics @ PepsiCo) for an incredible evening of market research community building. TMRE attendees of all gender-identities are invited to team up and test their MR skills against a real-time audience. Did we mention that there are prizes — really, really good prizes?? Forge new connections, stay inspired, and — most importantly — have fun!
This event has already occured; you can view the recording from the fireside chat session here.
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Join Little Bird Marketing and Women in Research for an interactive happy hour trivia session! We’re coming together to celebrate the change makers, advocates and statistically significant. Sip on our signature Wire-tini recipe while testing your knowledge on the women who have changed our world. As always, attendees of all gender-identities are welcome! We can’t wait to “see” you…and did we mention we’ll be giving away more than $1,000 in prizes? IIEX NA is all online and FREE! Click here to register for the conference. A BIG thank you to Little Bird Marketing for supporting this event and making it EXTRA special this year — we couldn’t do it without you!
The Wire-tini
Nothing tastes quite as sweet as progress, but this may be a close second. Bold. Brash. Brave. May it serve as a deliciously empowering reminder we all have a role to play in advocating for change, defying norms and challenging the status-quo. Cheers to all the women who have changed our world for the better and to all the women who continue to shake sh*t up.
Ingredients:
1 1/2 ounces vodka (or citrus vodka)
1 ounce cointreau orange liqueur (*triple sec or orange juice works too)
1/2 ounce fresh lime juice
1/4 ounce cranberry juice
Garnish: orange peel
Directions:
Gather ingredients. Fill cocktail shaker with ice, add ingredients and shake well. Strain into a chilled cocktail glass. Garnish with a orange peel.
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An authentic company ethos begins with leadership that’s invested in the cause. With many companies seeking to heed the call of D&I, it’s imperative that the messages you send match internally-driven initiatives that center the lives and livelihoods of your employees. In this Wire in Color webinar we’ll redefine authentic leadership with a panel of Market Research professionals — some senior-level, some up-and-coming — and touch on the ways companies can actively accommodate those driving the culture they hope to foster on a more equitable and supportive path to success forward.
This event has already aired, view the recording here.
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Sponsor a career-building event and gain brand visibility, qualified leads, and VIP access for your team.
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AI is getting faster, cheaper, and more capable by the month. But better AI doesn't make human researchers redundant — it makes the distinctly human qualities they bring more valuable, not less. The researchers who will thrive are those who understand how to use AI as an accelerant while bringing something to the work that no model can replicate: judgment, interpretation, and the intelligence that comes from genuinely understanding people.
This webinar explores what that actually looks like in practice. We'll dig into why human-centered skills — the ability to read a room, ask the right question at the right moment, build trust with respondents and clients, and make sense of data in context — sit at the heart of research quality, and why they remain the hardest thing to automate.
Drawing on audience polling, we'll hear directly from researchers about how these skills shape their work, whether they're valued as highly as technical or analytical capabilities in their organizations, and what gets in the way of them being recognized as genuine strategic assets. From organizational culture and the absence of ROI metrics, to imposter syndrome and shifting client expectations, we'll map the real barriers, and start to dismantle them.
We'll close by exploring what it would take to change the conversation: the frameworks, the language, the role models, and the evidence researchers need to advocate confidently for the human layer in an AI-driven environment.
thank you to our sponsors
"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.
This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!
June Session: "The Intelligence Advantage: AI, Data, and the Brand Imperative"
AI is rewriting the rules of brand-building — from how decisions get made to how creative comes to life. But what does that actually look like inside one of the world's most recognized brands?
Join us for a candid conversation with Lydia Armstrong of PepsiCo's Consumer AI Acceleration team, where we'll move past the hype and into the real work: the tools teams are betting on, the cross-functional ways of working that make speed possible, and the organizational shifts behind smarter, faster decisions. Lydia partners with marketing leaders around the globe to advance how brands are built and creative is developed — and she'll share what it takes to turn AI from a buzzword into a genuine competitive edge.
Whether you're leading a team, shaping strategy, or just trying to separate signal from noise, you'll leave with a clearer picture of where data and AI are taking the brands of tomorrow.
thank you to our sponsors
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The reality of December 2020 looks a lot different than what we planned for back in January. Join us on December 16th and hear how Allyson Hugley — VP, Head of Research & Analytics at Prudential Financial — and Lilah Raynor — CEO of Logica Research — have been leveraging collaboration to generate new insights and adjust perspectives. This unique two-chapter event will also offer ample time to network connect with Wire members from both coasts. Maybe you’ll create some new collaboration opportunities of your own!
This event has already occurred, view recording here.
The reality of December 2020 looks a lot different than what we planned for back in January. Join us on December 16th and hear how Allyson Hugley — VP, Head of Research & Analytics at Prudential Financial — and Lilah Raynor — CEO of Logica Research — have been leveraging collaboration to generate new insights and adjust perspectives. This unique two-chapter event will also offer ample time to network connect with Wire members from both coasts. Maybe you’ll create some new collaboration opportunities of your own!
This event has already occurred, view recording here.
We’re excited to announce that Wire Toronto will be hosting its first online NATIONAL event on December 15th, open to the entire Wire Canada community! Join us for some virtual networking with fellow Canadian MRX professionals. Since many of us are working from home, we’ll also bring in a professional yoga instructor to share some tips about mindfulness and stretching at our work from home “offices.” We’ll even get a chance to put these new skills into practice!
This free event is for Canadian Market Research and adjacent industry professionals only — please only register if you are local to the Canadian market and work in the industry. Like any other Wire event, attendees of all gender identities are welcome! As always, THANK YOU to Canadian Viewpoint and Logit Group for supporting this online event! We couldn’t do this without you.
This event has already occurred; view the recorded session here.
Reconnect and refocus for 2021 with the Wire Los Angeles chapter! We'll meet online for a brief presentation with Pinterest's Head of Brand Insights Jenna Landi who will share tips from her experience in the eye of the change-storm, creating focus and advocating for herself (and team) amidst the fast pace of change.
Stick around for a Q+A where you can pose your questions regarding Insights and adaptability, followed by a networking session that will get attendees meeting and greeting. Be sure to invite friends and colleagues of all gender-identities to attend as well. A big thank you to Alter Agents and Full Circle Research for sponsoring this event and for your continued support of Women in Research — we couldn't do it without you!
This event has already aired — view the session recording here.
Join Wire on Wednesday December 2nd for an evening that will be out of this world! Relax, and join us for an intimate and inspirational, fireside chat with former NASA Chief Information Officer, Renee Wynn.
Renee P. Wynn retired April 30th as the NASA Chief Information Officer after 30-years of federal service. As the NASA CIO, Ms. Wynn led the effort to collaborate with the complex NASA mission programs to improve NASA’s global cybersecurity posture and continuously transform IT management, while overseeing an IT Portfolio of more than $2B and providing IT services to more than 60,000 customers across the globe. Prior to joining NASA, Ms. Wynn spent 25 years with the Environmental Protection Agency, and was the Acting CIO and Assistant Administrator for the Office of Environmental Information.
In conversation with Renee, we'll discuss what NASA has taught her about goal building, her experience working in a male-dominated industry, and career advice for women of any age.
Do you have a burning question for the former CIO of NASA? Would you like to participate in the interviewing yourself? If you would like to participate in our event and have the opportunity to showcase your question to the former CIO of NASA, please let us know when registering. We will be selecting individuals to partake in our spotlight moments, during the fireside chat with Renee.
Register now and remember to bring your own drinks and snack, find a comfortable spot — and get ready to enjoy: this will be a night to remember! Click here to watch an awesome video from Renee on NASA!
A special thank you to our sponsors Quantilope and Focus Forward for making this event possible.
This event has already occurred; view the recording here.
Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
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Real world applications: what works, what doesn’t, what’s next
AI is transforming how we discover, analyse and act on insight. MRS’s AI Powered Insights conference brings together the most exciting real-world applications showing how organisations are using AI in numerous ways to accelerate insight and extend its impact.
Packed with case studies and live examples, you’ll see what’s working right now and what’s coming next. Crucially, our speakers won’t just showcase successes; they’ll reveal the challenges, missteps and limitations they’ve faced, and share what it really takes to design and deliver trusted, high-quality AI-augmented research today.
Discount Code: WIRE20
From Promise to Practice Scaling Data and AI Across Healthcare in 2026
Data & AI in Healthcare Online 2026 is a one-day virtual forum designed to help
senior healthcare data, AI, and digital leaders move beyond hype toward execution and
measurable outcomes.
Bringing together leaders from provider organizations, life sciences, and the broader
healthcare ecosystem, the event focuses on practical lessons in AI adoption,
governance, workforce enablement, and patient impact.
Through keynotes and panel discussions, the event provides an accessible, peer-driven
platform for healthcare leaders to learn what is working now, and what must change, to
scale AI safely and sustainably in 2026 and beyond.
D&A Live Summer is a one-day virtual event bringing together leaders across data,
analytics, and AI to explore how enterprises are adapting in the age of artificial
intelligence.
From AI governance and autonomous analytics to modern data architecture and
enterprise transformation, the event focuses on the strategies, technologies, and
operational challenges shaping the future of data-driven organizations. The program
features live presentations, panel discussions, and interactive sessions with executives
and practitioners from across North America.
The free virtual event takes place on July 8th.
QRCA invites you to their third annual Qual Tech Days Virtual Conference, July 21st-23rd.
This year's theme, New Era, Bigger Questions, focuses on how qualitative research and insights are evolving in the AI era. Through presentations, panels, demos, and discussions, attendees will explore emerging tools, practical applications, and the bigger questions shaping the future of research.
Go to https://www.qrca.org/site/2026-qual-tech-days for more information and to register, and use the following discount code: QUALTECH20OFF
Parking for the event is available at a nearby parking garage at 323 N. Ada St. The estimated parking rate is $9-10, this is an estimated rate and not a contracted rate by Intellus Worldwide or Xeris.
All registered attendees will need to show identification upon arrival at the event, prior to being allowed up to the 14th floor.
Registration is complimentary for both 2026 members and non-members, to RSVP by July 17th.
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Now in its 6th edition, UX360 Europe is a flagship summit advancing UX research as a strategic, business-driving function. The event brings together UX researchers, designers, product managers, and CX leaders for practical case studies, proven frameworks, and real-world ROI — with no sales pitches. Sessions will explore the full research journey, from planning and execution to stakeholder alignment and measurable business impact.
Who’s speaking?
DHL, Nestlé, Maersk, SAP Signavio, Wise, Schneider Electric, American Express, and more.
Don’t miss the summit where research excellence meets real-world application.
Discount Code: Wire15
🚀 Ready to see where the future of insights is headed?
Join us at IIEX Europe 2026, presented by @Greenbook — the go-to event for market research and insights professionals across Europe.
Over two packed days, you'll:
🔹 Discover cutting-edge innovations in resTech and analytics
🔹 Get inspired by global thought leaders and bold new ideas
🔹 Experience hands-on demos that bring next-gen research to life
🔹 Connect with peers, clients, and partners driving the industry forward
Discount Code: WIRE15
Canada’s only conference dedicated to market and social research insights, the CRIC Conference is recognized as a premier event that drives research, innovation, and collaboration across a wide range of fields. Includes plenty of time to network with sponsored breakfasts, lunches, and breaks.
This two-day event begins the evening before at the Conference Opening Reception on June 15 at 5 pm. Bringing together industry leaders and professionals alongside participants from government and academia, the conference offers an energetic forum to launch new ideas, explore emerging trends, and build valuable partnerships.
Looking for more? Extend your learning with one or both of CAIP Canada’s Pre-Conference Workshops on June 15, starting with Market Research Semiotics: Going Deep into Qual, and then another interactive workshop dedicated to research professionals, Harnessing AI with Confidence: Practical Skills for Research Professionals.
Event Registration Form - CRIC National Conference 2026
Discount Code: WIRE2026
Don’t miss the June Quirk’s Virtual series on data quality, security and ethics
Join fellow researchers on June 11 for sessions exploring strategies to enhance data quality and security. Learn how others are combating issues like fraud and poor-quality data to make decisions with greater confidence. Register for free and receive access to the live and recorded sessions here: https://www.quirks.com/events/quirks-virtual-ensuring-data-quality-security-and-ethics,
Healthcare research is uniquely complex, with high stakes and evolving methodologies. This event will spark innovation and practical solutions through peer-vetted case studies, expert presentations, and collaborative discussions. Sessions will address real challenges facing healthcare insights professionals, offering tools and frameworks to elevate your work in this dynamic sector.
Discount Code: HC-WIRE
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
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