Wire hosts in-person events in 40+ cities globally, so you can build real professional connections. We team up with the industry's top conference organizations to bring you networking happy hours and dinners at the gatherings that matter most. And we partner with industry thoughtleaders to deliver free educational webinars all year long, keeping you sharp on the skills and trends shaping our field.
Wire events are free to attend, thanks to the generous sponsorship of industry sponsors.
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Join us for an evening of networking and personal branding. We'll be continuing our exploration of the Charlotte Region, this time at Canteen at Camp North End, discussing both your personal brand and the brand of Insights.
Thank you to our event partner, Insights Association, and to our sponsor, CivicScience, for making this event possible!
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The evening will explore timely topics: creativity, curiosity, interpretation, and our ability to make unexpected connections in the insights industry. We’ll use the art throughout the space as inspiration for the evening.
Thank you to our event sponsors, Conru Art Foundation and Emporia Research, for making this event possible!
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This Wire Madrid event will focus on career, HR, opportunities for women in the workplace, and having the courage to start again or take a different direction professionally.
We'll start with a short introduction to Wire and our partners for the evening:
We'll then have a roundtable moderated by one of our Wire Madrid volunteers, with a representative from each of our three partner companies. We'll talk about the initiatives and policies they have implemented within their organisations to support women, promote female talent and create more equal opportunities in the workplace.
This will be followed by the presentation of “Échale ovarios”, a book by coach Paula Peña Piña. Her book is a practical guide to finding the courage to take the next step in your career, embrace change and pursue professional growth without being afraid of success. We'll also raffle a copy of the book among attendees.
And, of course, we want to leave plenty of room for what Wire does best: connecting women. Networking will be an important part of the evening, and we're preparing a fun instant-photo activity designed to encourage attendees to meet and connect with someone new.
The idea is to create a warm, inspiring evening where we can talk honestly about careers, change and opportunities — and then give everyone enough time to actually connect with one another.
Thank you to our sponsors, Dynata, Ipsos, and Toluna, for making this event possible!
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Culture never stands still: sometimes it changes overnight with a viral moment, and other times it shifts slowly, as a new generation redefines their values. To keep up with consumers, brands must decide how to respond. It's consumer insights professionals who help brands navigate cultural change by translating emerging moments and broader trends into insights that inform consumer behavior, brand health, and business outcomes.
Join Wire for a panel of Consumer Insights & Analytics leaders who will share how they understand customers as culture changes, and how they know whether a brand’s response worked:
Wire is a global 501(c)(3) nonprofit that provides resources and programming to support a more equitable and inclusive market research, data, and insights industry for professionals within the field. We’re thrilled to launch our first event in Portland!
Thank you to our sponsors, Breakthrough Research, Escalent, and Mobius Solution Lab, for making this event possible!
Come ready for candid stories, practical takeaways, and great conversation with Portland’s research community. Bring a colleague, meet new faces, and be part of Wire Portland from the very beginning. We hope to see you!
Laura Wutzke has worked in marketing and communications intelligence for over 17 years, helping global brands across apparel, sports, technology, financial services, telecom, and CPG turn measurement, research, and AI-enabled analytics into clear, data-informed strategy. A proven, trusted advisor, she is obsessed with the 'so what' behind the why.
Nicole Besharat is a research and insights leader with nearly two decades of experience building high-performing, mixed-methods research teams for iconic consumer brands. During her 16 years at Nike, she founded Nike Digital’s first global UX research practice. She then grew it into a 20+ person insights organization serving Global Nike Direct across North America, Europe, China and Japan, shaping experiences from Nike.com, Nike App and Nike Run Club to House of Innovation. Most recently at Nike, she was Senior Director of Insights and Analytics for North America Men’s, Nike’s largest portfolio at roughly $9B. A passionate developer of talent, Nicole created Nike’s first career framework for researchers and saw 25% of her team advance through promotion across the organization. Today she advises product, CX and brand leaders at companies like Toast and Marine Layer. Off the clock, she loves pickleball, exploring the outdoors and all things pop culture.
Kayla has built her career connecting research and insights, culture strategy, and leadership development to help organizations better understand their people and shape what's next. Her experience spans enterprise engagement strategy, large-scale research programs, and leadership development, with a knack for connecting the dots between experiences and bigger-picture business decisions. A new business founder with multiple certifications in leadership and human development, she's equally passionate about helping individuals, teams, and organizations recognize their strengths and reach their full potential.
Today, Kayla leads people experience insights work at KinderCare Learning Companies, where she guides enterprise engagement research, helps leaders turn insights into action, and contributes to a culture recognized with 10 consecutive Gallup Exceptional Workplace Awards.
In her free time, she's always up for a new experience and loves just about anything live. Concerts, soccer games at Providence Park, a little 90s karaoke? Absolutely yes.
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In today's rapidly evolving marketplace, growth belongs to brands that understand not just what consumers do, but why they do it. The Culture Advantage explores how cultural intelligence has become a critical driver of relevance, innovation, and business performance. This session will examine how organizations can identify emerging cultural signals, distinguish lasting shifts from fleeting trends, and turn cultural understanding into competitive advantage. From spotting new consumer behaviors and tensions to building strategies that respond with agility and authenticity, discover how cultural intelligence can help brands stay ahead of change and unlock sustainable growth.
Thank you to our sponsors, Bolt Insight and Ipsos, for making this event possible!
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Data can tell us what’s happening. Insights can tell us why. But neither automatically makes someone care.
For professionals working in data, research, insights and analytics, that can be the frustrating part. The missing ingredient is often story. Data gives us the facts. Stories make people care.
In this practical, interactive and inspiring session, business storytelling expert Yamini Naidu will share how to turn complex information and insights into stories that connect with people, without sacrificing credibility or substance.
You’ll:
Thank you to our sponsors, Nature, Octopus Group, Ovation Research, and QuestionPro, for making this event possible!
Speaker details:
Yamini Naidu, CSP is the world’s only, Economist turned Bollywood dancing business storyteller. She works with leaders all over the world shifting them from spreadsheets to stories. Her clients include Google, Tiffany & Co, and Ford Motor company.
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This year, our theme is “Unweighted! Beyond the Success Stories” an invitation to look beyond the accolades, milestones and achievements that define successful women, and explore the experiences, choices, challenges and moments of courage that shape their journeys and enable them to drive meaningful change. We hope to move beyond conventional success narratives and create a space for women to share the less visible parts of their journeys - the defining decisions, unexpected turning points, difficult lessons, moments of doubt and convictions that helped them make a difference.
Thank you to our event sponsors, Advent Insight Solutions, Dynata, and Opinion Minds, and to our media partner, The Collaborative Canvas, for making this event possible!
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This event will bring New Orleans-based market researchers from local ad agencies, research suppliers, and brands together for a conversation about the future of the market research industry, especially as it relates to careers. Join us for networking and bring a colleague.
A special thank you to our sponsor, Entergy, for making this event possible!
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Kristin Chase will lead an interactive session focused on critical thinking, decision-making, and sound judgment—skills that are becoming even more important as AI continues to reshape the workplace.
Attendees will learn how to:
- Think more critically and differently about decisions
- Ask better questions to challenge current approaches and uncover alternatives
- Apply practical models and techniques to identify root causes and balance analysis with decisive action
The session will also include a brief interactive exercise so attendees can apply the concepts to a real decision they are currently facing.
Thank you to our sponsor, Sago, for making this event possible!
Kristin Chase is an organizational development consultant, culture strategist, and executive coach with over 24 years of experience helping organizations and leaders thrive through growth and change. Kristin partners with hospitality, entertainment, and non-profit organizations to intentionally design, align and activate their dream company culture and coach high-potential and emerging executives to expand their impact and effectiveness.
Kristin brings deep expertise in global talent and culture transformation, having led Organizational Development (OD) at Universal Destinations & Experiences (part of NBCUniversal / Comcast), where she advanced internally to Senior Director and helped build and scale the OD function during periods of rapid business growth. She has delivered over 400 hours of executive and leadership coaching and is known for her ability to blend strategic insight with practical, human-centered solutions.
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Data can tell us what’s happening. Insights can tell us why. But neither automatically makes someone care.
For professionals working in data, research, insights and analytics, that can be the frustrating part. The missing ingredient is often story. Data gives us the facts. Stories make people care.
In this practical, interactive and inspiring session, business storytelling expert Yamini Naidu will share how to turn complex information and insights into stories that connect with people, without sacrificing credibility or substance.
You’ll:
Thank you to our sponsors, Nature, Honeycomb, and Octopus Group, for making this event possible!
Speaker details:
Yamini Naidu, CSP is the world’s only, Economist turned Bollywood dancing business storyteller. She works with leaders all over the world shifting them from spreadsheets to stories. Her clients include Google, Tiffany & Co, and Ford Motor company.
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We're excited to invite you to the first Wire Amsterdam event since our rebrand! Join us for an evening of creativity, conversation, and connection as we come together for a traditional Delft tile painting workshop.
Whether you're a seasoned artist or haven't picked up a paintbrush since school, this relaxed and informal session is all about taking time to unwind, meet fellow researchers, and celebrate the Wire community. You'll create your own hand-painted Delft tile to take home while enjoying drinks, networking, and great company.
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As always, all are welcome. We hope you'll join us as we kick off this new chapter for Wire Amsterdam with a little creativity and a lot of conversation.
Thank you to our sponsor, Opinium, for making this event possible!
Places are limited for this event. If you'd like to attend, please sign up early. And if you find you're no longer able to make it, we'd really appreciate you letting us know so we can offer your place to another member of the Wire community who would love to join.
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Join us for our next Wire Atlanta event, part of this year's Strength in Numbers series, featuring Vickie Rodgers, SVP of Cox Communities at Cox Communications, who built her career from receptionist to executive and has interviewed over 200 C-suite women to uncover what actually drives advancement.
As always, expect great food, drinks, and plenty of time to connect with your fellow friends in insights — space is limited, so register early and bring a colleague!
Thank you to our event sponsors, Fieldwork ATL and KS&R, for making this event possible!
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Wire Community Mailing List subscribers are the first to know about our special events like conference happy hours, dinners, and more. Join the mailing list today!
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Join Wire and Little Bird Marketing for a special kickoff Happy Hour at Insights Marketing Day! Connect with fellow conference attendees in the beautiful Fieldwork office, enjoy drinks and treats in a safe, limited-capacity event. Want to attend Insights Marketing Day? Use code WIRE for $100 off your registration!
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The insights industry, as with the rest of the world, has seen a tremendous shift in the last year and a half. Research professionals around the world have weighed in, discussing their unique experiences and viewpoint on the future of the industry. Join us for an esteemed panel to explore these emerging trends, and how today's Insights professionals are navigating critical imperatives such as personal balance, satisfaction in work, psychological safety, equity, and inclusion.
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Inclusion has been a hot topic for the last few years, but what does it actually take to transform our workplaces? We will hear from experts as to how their forward-thinking companies have adapted to a more inclusive model — and the road to change ahead. After a quick meet-and-greet session and panel discussion, attendees will join “reflect and react” small-groups, empowering all to develop real, workable solutions to inclusion that they can bring back to their workplaces.
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Confident teams and, in turn, confident team members are the key to building a supportive, successful company culture. While professionals from all walks of life face issues like Imposter Syndrome, workers from ethnically diverse backgrounds often face obstacles in and outside of the workplace that can make stepping into leadership and owning their area of expertise especially difficult. Our panel of Industry thought leaders will discuss the challenges of representation, building leadership confidence from within, and examine how industry leaders can best bolster their diverse employees into the C-suite — and beyond. Attendees will have a chance to connect, mingle, and discuss this important topic throughout the event.
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The need to belong is one of the most integral steps on the path of self-actualisation and is key to unlocking our full potential. Research over the years has shown that individual's with an empowered sense of belonging enjoy greater engagement, improved motivation and an increased likelihood to perform at high levels. Yet we find that, all too often, companies and communities forget just how important the element of belonging is to an individuals well-being. The question of how to make others feel truly integrated and in alignment with their own individual purpose, mission and values is still something that many of us are trying to achieve, both on the personal and professional scale.
Join our amazing diverse panel of women to hear engaging discussions on:
This event has already occurred; you can view the recording here.
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Sponsor a career-building event and gain brand visibility, qualified leads, and VIP access for your team.
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"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.
This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!
June Session: "The Intelligence Advantage: AI, Data, and the Brand Imperative"
AI is rewriting the rules of brand-building — from how decisions get made to how creative comes to life. But what does that actually look like inside one of the world's most recognized brands?
Join us for a candid conversation with Lydia Armstrong of PepsiCo's Consumer AI Acceleration team, where we'll move past the hype and into the real work: the tools teams are betting on, the cross-functional ways of working that make speed possible, and the organizational shifts behind smarter, faster decisions. Lydia partners with marketing leaders around the globe to advance how brands are built and creative is developed — and she'll share what it takes to turn AI from a buzzword into a genuine competitive edge.
Whether you're leading a team, shaping strategy, or just trying to separate signal from noise, you'll leave with a clearer picture of where data and AI are taking the brands of tomorrow.
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Market research has never been more accessible or more intelligent. Join us for an exclusive webinar where we'll unveil the latest AI-powered innovations inside Pollfish, our DIY survey platform designed to put the power of professional-grade research in everyone's hands.
Whether you're a seasoned insights professional or someone just getting started with market research, the pressure to gather faster and more actionable data continues to grow. In this session, we'll walk you through four new AI features that are changing the way research gets done, from survey creation all the way through to final reporting.
We'll demonstrate how the Pollfish AI Survey Designer can take your research objectives and instantly draft and program a complete, ready-to-launch survey, eliminating hours of manual setup. You'll also see how our Conversational AI question type goes beyond traditional open-ends by using intelligent probing to follow up with respondents in real time, surfacing the kind of rich, nuanced insights that standard surveys often miss.
From there, we'll show how AI-generated executive reports automatically distill your data into clear, compelling narratives with key findings already highlighted, so you spend less time in the weeds and more time making decisions. And finally, we'll introduce the AI Chat with Your Data feature inside Insights Builder, our data visualization platform, where you can ask a question in plain language and get the answers you need without needing any technical expertise or data background.
This webinar is for marketers, brand managers, product teams, and business leaders who want to make smarter decisions without the complexity that has traditionally come with market research. Come see what Pollfish can do.
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Women research professionals face a real gap: they're adopting AI slower while their roles face 3x higher replacement risk. But here's the plot twist — that gap is actually an opportunity.
Join the Cint team as they flip the script on AI anxiety. They’ll dive into real data from their AI Workplace Evolution research to show you exactly what's holding talented professionals back from AI adoption — and more importantly, how to move past it. Expect honest insights into the ethical questions keeping researchers up at night, plus concrete tactics to shift from "Will AI replace me?" to "How do I lead with it?"
They’ll also shine a spotlight on entry-level roles: what's actually changing, where new opportunities are emerging, and how to position yourself (or your team) ahead of the curve. Because AI isn't just a threat to manage — it's a competitive advantage waiting to be claimed.
Walk away with a proactive playbook for both your career and your organization. The future of work isn't about adapting to AI. It's about you leading it.
- From Skeptic to Ally
Real sentiment data on how US and UK professionals are moving from "Will it replace me?" to Ai-driven career empowerment — and what actually builds that trust.
- An Evolving Industry
How researchers and insights professionals are actually using AI today: what's working, what isn’t, and how AI-empowered teams are already pulling ahead.
- The Entry-Level Reset: Same Title, Different Skill Set
Is AI replacing early-stage career research professionals? We’ll explore what the “new” entry-level looks like, the AI literacy that's now table stakes, and the human skills that suddenly matter even more.
- How Top-Down AI Confidence Becomes Bottom-Up Competitive Edge
When leaders model AI adoption over replacement, anxiety transforms into momentum — and your organization gains the edge.
Session Speakers:
Bee Meuwissen | Group Chief Human Resources Director, Cint
Bregje has over 20 years of experience working in senior HR positions and brings a wealth of knowledge from global travel-tech, health-tech and networking & security companies in the Netherlands, Spain and the United Arab Emirates. Bregje also has significant experience with US organizations and in US-related HR matters. She has played pivotal roles in HR transformation and has championed strategic initiatives in business direction, organizational redesign, and digital transformation. Most recently, Bregje was the Vice-Chief People Officer at DocPlanner, the world’s biggest healthcare platform that creates digital apps and software solutions that maps patient journeys through the healthcare ecosystem for medical professionals and institutions. Bregje has a Bachelor of Human Resources Management from Fontys University of Applied Sciences, in the Netherlands.
Michelle Darcy Clarke | Chief Experience Officer, Cint
Michelle is a seasoned leader with 20+ years-experience in market research, res-tech and customer success for software-related industries. She is focused on overseeing and integrating Cint’s customer-facing delivery functions, including Customer Success, Services, Support and API integrations. Prior to Cint’s acquisition of Lucid, she was Lucid’s Vice President for Customer Success and Product Specialists. She is passionate about retaining and cultivating customers and developing high-performance teams. Michelle holds a Bachelor’s degree in Marketing Communications from the Fashion Institute of Technology in New York.
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AI is embedded across the research lifecycle, sampling, survey design, fraud detection, and analysis – but when does this work well, and how can we build safeguards and human oversight into AI‑enabled research? Join the Dynata team and key industry experts for a conversation on current applications of AI in MR and learn how expert judgment governs AI outputs. Attendees will leave with a “Buyer Toolkit,” illuminating what is necessary to vet providers.e President of Marketing at Toluna and led the company’s global marketing function during a pivotal transformation and rebrand during her 12-plus years at the company, after nearly a decade at Greenfield Online.
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You're talented. You're driven. So why does the path to senior leadership feel blocked?
The answer might surprise you: it's financial literacy. Women leaders are 12% less likely to receive business acumen training than men—creating a massive barrier to C-suite advancement. Without confidence in financial statements, P&L management, and business metrics, even the most qualified professionals struggle to speak up in strategic discussions and compete for executive roles.
Join Kristin Luck and Tiama Hanson-Drury, founders of Wire's Accelerate: Financial Foundations, for an eye-opening conversation about the financial literacy gap—and exactly how to close it.
What You'll Gain:
This program is designed for professionals of all genders who want to master both business and personal finance to accelerate their careers. Whether you're eyeing a promotion, launching a business, or need to build your personal financial foundation alongside your professional skills—this webinar will show you the path forward.
Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
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Reach out to the Wire team to discuss webinar opportunities in the coming months.
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At this year’s MRS Financial Services Research Conference, discover how insight teams are rising to that challenge and designing research that reaches further, works harder and delivers greater impact.
Promo Code: WIRE20
CISO Boston (November 17) is more than just an event, it’s a place where the cybersecurity community comes together to build lasting connections that extend well beyond a single day.
Designed for meaningful engagement, it brings together senior security leaders in an environment that encourages open dialogue, shared experiences, and ongoing collaboration.
Cybersecurity isn’t something you can tackle alone. At CISO Boston, you’ll connect with leaders facing the same challenges, exchange real-world insights, and benchmark your strategies against others in similar roles.
It’s an opportunity to learn from each other, validate your approach, and move forward together with greater clarity, confidence, and support from a community that understands what’s at stake.
Join fellow researchers on Tuesday, November 17 at 12 p.m. ET for a virtual celebration honoring the 2026 Quirk’s Awards finalists and winners. Winners will be announced live!
The Quirk's Awards consist of categories covering both individual and team achievements as well as awards for best projects and research tools. Let’s come together as a community to support the people who make our industry great. Register for free now at QuirksAwards.com/Celebration.
Discover the AI and ML methods & tools set to revolutionize healthcare, medicine & diagnostics, as well as industry applications and key insights.
Discount Code: WIR30
CDAO Dallas brings together a senior data & analytics community for a day of learning, networking, and collaboration. Whether you are new to data & analytics or a seasoned leader, you will leave our event with insights and takeaways that will guide you and your team to success throughout 2026.
Discount Code: WIR30
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Two days of insights and innovation
The Quirk’s Event is headed to you for Quirk’s Event – Virtual Global from November 4 to 5. While nothing can beat attending live events, 92% of the Quirk’s audience is unable to attend in-person events. This virtual event brings insight professionals together from around the world so they can learn from leading industry experts about the hottest topics in the industry.
Registration is now open and free for all at TheQuirksEvent.com/VirtualGlobal2026!
Join us on November 4 for a virtual experience that brings together cybersecurity professionals for a day of shared learning, honest conversation, and practical insight.
Chief Information Security Officer (CISO) Live is a peer-led event designed to move past theory and hype, and into the realities of modern security leadership. This is where security leaders, practitioners, and emerging professionals come together to hear how challenges are being tackled in the field, from evolving threat landscapes and AI-driven risk, to building resilient security programs and communicating effectively with the business.
Across sessions led by experienced voices in cybersecurity, attendees will gain real-world perspectives, lessons learned, and actionable strategies that can be applied immediately, regardless of organization size or maturity.
One day. One community. Real-world cybersecurity leadership.
If Esomar North America 2026: Unfiltered has been on your radar, now is a good time to take a closer look at the program. The conference is coming to Atlanta November 3-4, and standard pricing ends October 11.
Across two days, researchers will get into some of the issues showing up in research work right now: where AI fits into research workflows, what synthetic audiences can and can’t do, how teams are tackling data quality and what they’re learning as they test new methods.
The program also gets very practical. Researchers from Nike, Chick-fil-A, Kimberly-Clark and other organizations will share work from inside their teams, and a free, pre-conference Columbia Business School masterclass will look at how to think more sharply and make better decisions from data.
There’s plenty of time built in to meet other people working across insights as well, whether you’re on the brand side, at an agency or consultancy, or working in research technology.
Standard pricing is available through October 11. As an Esomar partner, we can also offer our community an additional 15% off registration with code UNFILTERED2026_WIRE.
Take a look at the full program and join us in Atlanta:https://esomar.org/events/north-america-2026
The future of insights is being shaped by the conversations happening at IIEX West 2026.
Hosted by Greenbook, IIEX West brings together leaders across insights, analytics, research, and innovation to explore the trends, technologies, and ideas redefining the industry.
From emerging AI applications to evolving consumer expectations, the event is designed to challenge perspectives, spark meaningful discussions, and connect the people moving insights forward.
Register now and use code WIRE15 for 15% off your general admission ticket!
Is your insights team shaping organizational strategy, or still reacting to it? That's the question driving this year's MRMW Europe (Oct 21–22, Berlin) — where leaders from KraftHeinz, Warner Bros. Discovery, AXA, and De'Longhi Group are among those confirmed to share how their functions are evolving. Across the industry, insight teams are moving closer to where decisions are made — not just validating or explaining, but helping define direction. Insights are increasingly expected to inform strategic bets earlier in the process, and connect customer understanding to commercial outcomes.
MRMW Europe 2026 is built as a senior environment where every participant operates at the leadership level. The focus is on how insights functions influence strategic decisions, how AI is being integrated into real workflows, and how impact is defined and measured internally — allowing for direct exchange and honest comparison across organizations.
For anyone working in market research or consumer insights, it's a useful look at where the industry is heading.
Early bird registration is open until June 21.
Use code WIRE15 for an additional 15% off.
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
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