Wire hosts in-person events in 40+ cities globally, partners with the leading industry conference organizations for annual networking events and dinners, and collaborates with corporate teams to develop free educational webinar content throughout the year.
Our events are free to attend thanks to sponsorship from forward-thinking companies and leaders.
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Join Wire Nairobi for an intimate conversation with Nelly Wainaina, Group Director of Marketing Communications and Citizenship at NCBA Group, as we explore what it takes to lead marketing and brand strategy across some of Africa's most competitive markets.
With over 25 years of international marketing experience spanning Coca-Cola, Colgate-Palmolive, Reckitt Benckiser, Mondelez, and now NCBA, Nelly brings a rare vantage point on building brands and developing leaders across the continent. She'll share what's shaped her approach to marketing leadership and what it means to grow both business and people at scale.
A special thank you to our sponsors, NCBA, Safaricom, Eabl, BTC, Ipsos, Apex Research, and Casa Marketing, for making this event possible!
Dress code: ‘A touch of Gold’
Ms. Wainaina is the Group Director, Marketing, Communication and Citizenship with over 25 years of international marketing experience across multiple countries in Africa and beyond, where she has led numerous strategic marketing initiatives, including consumer innovations and developing marketing campaigns. She has led notable business projects in Africa and grown market share plus brand equity for global brands.
Nelly has served in diverse roles for multinational companies, namely The Coca-Cola Company, Colgate-Palmolive, Reckitt Benckiser, and Mondelez. Before joining NCBA, Nelly held senior roles at The Coca-Cola Company, where she served as Front-Line Marketing Senior Director for Africa, aligning marketing strategies across 54 markets and managing significant P&L budgets for five key brand categories
In her current role, she has delivered tremendous growth of the NCBA brand across the Group since her appointment in 2022 and is passionate in developing leaders for Africa. Her work and leadership have earned local and international recognition. In March 2025, she clinched the C-Level Leadership Excellence Award as the Overall Winner at the DIAR Awards, a milestone that underscored her influence and standing as one of Kenya's most respected corporate marketing and communications leaders. Additionally, Marketing Woman of the Year at the 13th Marketing World Awards: voted among the Top 25 Most Influential Women in Marketing Impacting Businesses in 2022 by Business Monthly East Africa and in 2026 made the list on the inaugural Africa CMO 100 (ACMO100) — recognizing the 100 most impactful marketing, brand and reputation leaders shaping Africa’s story, identity, and prosperity.
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In an industry that’s constantly evolving, the research, data & insights landscape has seen its fair share of disruption. From the rise of automation and AI, to shifting client expectations, economic uncertainty and workplace games. Navigating these changes has tested our resilience, attitude and wellbeing, but ‘she’ll be right’.
‘The Unpolished Path’ is dedicated to celebrating the resilience, reinvention and real-life lessons of women in insights and related industries. Through candid conversations and shared experiences, we’ll explore how missteps have led to key milestones – and how paths we didn’t plan often shaped us the most.
Join us as we bring together our industry of experienced rollercoaster riders, as we discuss:
We're bringing together an exceptional line up - Kat Francis, Jacqueline Freeman and Sophia Blair! 🔥
Thank you to our event sponsors, Dynata, Luma, and Xero for making this event possible!
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We’re hosting a Women in Research Night with Verso and Dynata at La Cristellerie: an evening bringing together leading voices in insights to explore how AI is reshaping consumer research. Expect a curated panel discussion followed by drinks and networking with the community. A chance to connect, exchange, and rethink what the future of insights looks like.
A BIG thanks to our sponsors, Verso & Dynata, for making this event possible!
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Get ready to level up — life and work hacks are coming to Wire NYC! Mark your calendars for June 10th, 6–8 pm, for an inspiring evening of game-changing tips, career-boosting tricks, and real talk at the woman-owned TALEA Beer Company in Williamsburg, New York.
Whether you're looking to sharpen your personal brand, navigate the next chapter of your career, or just steal a few brilliant life hacks from your industry peers — this is the evening for you. Come curious, leave empowered. This isn't just a networking event — it's your cheat code to growing yourself and your career, surrounded by a community that gets it.
Don't miss out on the summer's most energizing evening, and thanks to our incredible sponsor, KS&R!
See you there!
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Between the gender pay gap, retirement gap and the motherhood penalty, financial independence can feel out of reach for women in Australia - but it doesn’t have to be.
In this keynote, financial educator Lacey Filipich will share:
Lacey will include an inspirational case study for anyone who’s ever wondered ‘Am I too late to fix my finances?’
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Join Wire for our annual luncheon at Esomar Congress, this year taking place in Valencia, Spain!
This is one of our largest and most well-attended global events, bringing together the insights community for a celebration of connection and community during Congress week.
Valencia sets the stage for something special this year. Beyond the historic charm and modern architecture that define the city, Valencia holds a special place as the true birthplace of paella, and we can't think of a better setting to gather, share a meal, and reconnect with friends and colleagues from across the industry.
A big thank you to our sponsors, Forsta, FUEL + Focus Room, G3 Translate, and Harmon Research, and to our conference partners at Esomar for making this event possible!
Still need your Esomar Congress ticket? Use code ESOMAR2026_WIRE_15 for a discount at checkout: events.esomar.org/congress-2026-registration
Career Metamorphosis — The Power of Personal Reinvention
This year's Congress theme, Metamorphosis, is being explored through the transformation of research, methodology, and AI. At our Wire Luncheon, we turn that lens inward. Join us for a candid fireside conversation with women who've pivoted their careers not once, but as an ongoing practice. They'll share the moments that inspired career change, what nearly didn't work, and how community — not solo grit — made the difference.
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The sample industry is arguably one of the most consequential in the broader market research and marketing and advertising economy as the respondents provided by the sample industry drive decisions across all the Fortune 1000 companies, Federal and State public opinion polling, and Political Polling. But companies and leaders in this niche continually decries the difficulty or lack of multicultural sample available — forgoing any meaningful steps to address these systemic issues themselves. Join the Wire in Color community for a networking event and panel discussion featuring Sample industry professionals who will highlight and point to unforseen opportunities for bias in the work they do — and propose actionable solutions moving forward. Afterward we'll spend some time networking and connecting — invite friends and colleagues of all gender-identities to attend!
This event has already occured; view the recording here.
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Suzy has teamed up with Women in Research to present “What (Female Consumers) Want”— part fireside chat with insights leaders from PepsiCo & Dunkin' Brands, part-networking event, part quiz game — with a chance for everyone who attends to WIN BIG! Join Katie Gross (Chief Client Officer of Suzy), Meredith Morris (Senior Manager of Insights @ Dunkin' Brands) and Abby Finnis (Head of Portfolio Insights & Analytics @ PepsiCo) for an incredible evening of market research community building. TMRE attendees of all gender-identities are invited to team up and test their MR skills against a real-time audience. Did we mention that there are prizes — really, really good prizes?? Forge new connections, stay inspired, and — most importantly — have fun!
This event has already occured; you can view the recording from the fireside chat session here.
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Join Little Bird Marketing and Women in Research for an interactive happy hour trivia session! We’re coming together to celebrate the change makers, advocates and statistically significant. Sip on our signature Wire-tini recipe while testing your knowledge on the women who have changed our world. As always, attendees of all gender-identities are welcome! We can’t wait to “see” you…and did we mention we’ll be giving away more than $1,000 in prizes? IIEX NA is all online and FREE! Click here to register for the conference. A BIG thank you to Little Bird Marketing for supporting this event and making it EXTRA special this year — we couldn’t do it without you!
The Wire-tini
Nothing tastes quite as sweet as progress, but this may be a close second. Bold. Brash. Brave. May it serve as a deliciously empowering reminder we all have a role to play in advocating for change, defying norms and challenging the status-quo. Cheers to all the women who have changed our world for the better and to all the women who continue to shake sh*t up.
Ingredients:
1 1/2 ounces vodka (or citrus vodka)
1 ounce cointreau orange liqueur (*triple sec or orange juice works too)
1/2 ounce fresh lime juice
1/4 ounce cranberry juice
Garnish: orange peel
Directions:
Gather ingredients. Fill cocktail shaker with ice, add ingredients and shake well. Strain into a chilled cocktail glass. Garnish with a orange peel.
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An authentic company ethos begins with leadership that’s invested in the cause. With many companies seeking to heed the call of D&I, it’s imperative that the messages you send match internally-driven initiatives that center the lives and livelihoods of your employees. In this Wire in Color webinar we’ll redefine authentic leadership with a panel of Market Research professionals — some senior-level, some up-and-coming — and touch on the ways companies can actively accommodate those driving the culture they hope to foster on a more equitable and supportive path to success forward.
This event has already aired, view the recording here.
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Sponsor a career-building event and gain brand visibility, qualified leads, and VIP access for your team.
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"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.
This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!
August Session: “Strength in Numbers: Women, AI, and the Competitive Edge” — Celebrated on Women's Equality Day, this panel brings together women at the forefront of AI adaption in research, data, and insights to explore what competitive advantage looks like in a rapidly evolving industry — and how contributing to that evolution is itself a strategy.
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AI is transforming how research gets done, and synthetic data is emerging as one of the field's most exciting - and debated - developments. Join Wire and Sago for a thought-provoking conversation with Melanie Courtright, Chief Strategy Officer, as we explore the opportunities, challenges, and practical realities of synthetic data in research. Through real-world experiences and honest discussion, we'll examine where synthetic data can create value, how organizations are approaching adoption, and what it means for the future role of researchers. Whether you're exploring synthetic data for the first time or looking to sharpen your perspective, this session will leave you better equipped to navigate what's next.
Melanie Courtright is an accomplished leader and strategist with 30 years of experience shaping the future of the insights and analytics industry. As Chief Strategy Officer at Sago, she leads enterprise-wide strategic initiatives focused on growth, innovation, and the advancement of research excellence.
Before joining Sago, Melanie served as Chief Executive Officer of the Insights Association, where she guided the U.S. insights and analytics community through a period of significant transformation—strengthening quality standards, championing data ethics, and advocating for the responsible use of emerging technologies.
Throughout her career, Melanie has been a trusted voice on topics including data integrity, methodological rigor, and the evolving relationship between technology and human understanding. She remains dedicated to ensuring that insights continue to empower organizations to make smarter, more ethical, and impactful decisions.
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AI is embedded across the research lifecycle, sampling, survey design, fraud detection, and analysis – but when does this work well, and how can we build safeguards and human oversight into AI‑enabled research? Join the Dynata team and key industry experts for a conversation on current applications of AI in MR and learn how expert judgment governs AI outputs. Attendees will leave with a “Buyer Toolkit,” illuminating what is necessary to vet providers.e President of Marketing at Toluna and led the company’s global marketing function during a pivotal transformation and rebrand during her 12-plus years at the company, after nearly a decade at Greenfield Online.
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You're talented. You're driven. So why does the path to senior leadership feel blocked?
The answer might surprise you: it's financial literacy. Women leaders are 12% less likely to receive business acumen training than men—creating a massive barrier to C-suite advancement. Without confidence in financial statements, P&L management, and business metrics, even the most qualified professionals struggle to speak up in strategic discussions and compete for executive roles.
Join Kristin Luck and Tiama Hanson-Drury, founders of Wire's Accelerate: Financial Foundations, for an eye-opening conversation about the financial literacy gap—and exactly how to close it.
What You'll Gain:
This program is designed for professionals of all genders who want to master both business and personal finance to accelerate their careers. Whether you're eyeing a promotion, launching a business, or need to build your personal financial foundation alongside your professional skills—this webinar will show you the path forward.
In today’s landscape where Market Research fraud threats continues to evolve and data quality is perpetually top of mind, dtect will lead a practical, leadership-focused discussion on embedding data quality across your team’s workflow to drive efficiency and measurable impact, in which you’ll learn about:
• Leadership buy-in and culture: How to champion a quality-first mindset across roles from executives to managers to researchers grappling with data every day - so everyone owns data integrity.
• Efficient processes and technology: Best practices for proactive fraud prevention and streamlined QA that save time in field management, data cleaning, and delivery.
• Demonstrating impact: Approaches for framing the business case for investing in quality -including time-saving strategies, cost-avoidance scenarios, and reducing escalations - geared toward securing stakeholder support to better serve your clients.
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Join the Wire Delhi chapter for a fun, virtual event open to attendees globally! We'll first hear from InsightGig's Vidya Venugopalan who will discuss the impact of automation on qualitative empathy measures and how to leverage automation without sacrificing depth. We'll also hear from The She Lab's Stacy Graiko on the state of qualitative career paths and how to "future proof" your professional journey. Stick around for breakout sessions, networking, and more!
Join the new Wire Mexico City team as they bring together voices from across the industry in this virtual event exploring how synthetic data is reshaping market research in Latin America!
In this exciting live, online session, we'll hear from members of the Quest Mindshare team who will present findings from a real-world test using synthetic modeling. Together, we'll determine if enhancing survey data using synthetic solutions can help solve data gaps, speed up research, and better represent real people in LATAM. As this is a virtual event, you do not need to be from Mexico City to join — all are invited! A BIG thank you to the Quest Mindshare team for supporting Wire Mexico City and for sharing their expertise!
** Note: this event will take place in Spanish. **
Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
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Discount code: ESOMAR2026_WIRE_15
CDAO Defense & Security 2026 is the premier event for senior data and analytics leaders across the U.S defense, intelligence, and national security agencies.
Join us for a transformative experience where industry experts will explore the latest strategies in data-driven decision-making, AI implementation, and data governance. This year’s event will focus on overcoming the unique challenges of the defense and security sectors, including enhancing mission readiness, strengthening cybersecurity, and ensuring the ethical and secure use of AI in national security operations.
Discount Code: WIR30
Returning for its 14th year, CDAO Government 2026 is the premier event for senior data and analytics leaders across U.S. government agencies.
Join us for a transformative experience where industry experts will explore the latest strategies in data-driven decision-making, AI implementation, and data governance. This year’s event will focus on overcoming the unique challenges of the public sector, such as enhancing transparency, improving citizen services, and ensuring data security and ethical use of information in government operations.
Discount Code: WIR30
Join one of the East Coast's most senior cross-industry gatherings for enterprise data and AI leaders.
CDAO Washington, D.C. brings together a high-level community of CDAOs, CAIOs, CIOs, Heads of Data from organisations including Citi, Philips, and Pfizer, for candid, peer-led discussion and new interactive formats designed to surface practical insight.
From AI governance and data quality to operating models, decision rights, talent shifts, accountability, and execution, this is where enterprise leaders come to exchange what is working, what is not, and what needs to change.
Discount Code: WRE30
CISO New York brings together senior cybersecurity leaders for a day of peer-led discussion, practical insight, and real-world strategies shaping the future of enterprise security.
Taking place in September, the event focuses on the most pressing challenges facing today’s CISOs, including AI-driven threats, cloud and multi-cloud security, identity and access management, GRC, and the growing need to align cybersecurity with business and board-level priorities.
Designed for security decision-makers across enterprise organizations, the agenda features interactive sessions, case studies, and peer exchange focused on what’s working in practice, not just theory.
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Returning for its ninth year, CDAO Chicago 2026 is the premier event for America’s top data and analytics leaders across industries.
Join us for a transformative experience where experts share strategies for leveraging data to drive decision-making, foster innovation, and unlock business growth. This year’s event also highlights emerging technologies, governance best practices, and the intersection of AI and data ethics shaping the future of organizations everywhere.
Discount Code: WIR30
Ai4 2026 is America’s largest AI conference, showcasing actionable AI insights and strategic business applications. The conference connects over 12,000 executives & innovators with more than 1,000 speakers and 400 exhibitors shaping the future of AI. Attendees will take a deep dive into AI Agents, Generative AI, World Models, and industry-specific AI solutions that drive measurable growth and competitive advantage across sectors.
Ai4 is designed for leaders who want proven use cases, not just buzzwords.
You’ll also see:
Email tiana@womeninresearch.com for more information on discounts
Don’t miss the final in-person Quirk’s Event of 2026
The Quirk’s Event has one more in-person event left this year, Quirk’s Event – New York! Enjoy ample networking opportunities and a fun, collegial atmosphere with fellow researchers July 29- 30. Attendees can also enjoy a selection of informative sessions in one of the six different session rooms. Don’t miss out! Register before it's too late at TheQuirksEvent.com/NewYork2026.
Discount Code: Wire15
Parking for the event is available at a nearby parking garage at 323 N. Ada St. The estimated parking rate is $9-10, this is an estimated rate and not a contracted rate by Intellus Worldwide or Xeris.
All registered attendees will need to show identification upon arrival at the event, prior to being allowed up to the 14th floor.
Registration is complimentary for both 2026 members and non-members, to RSVP by July 17th.
QRCA invites you to their third annual Qual Tech Days Virtual Conference, July 21st-23rd.
This year's theme, New Era, Bigger Questions, focuses on how qualitative research and insights are evolving in the AI era. Through presentations, panels, demos, and discussions, attendees will explore emerging tools, practical applications, and the bigger questions shaping the future of research.
Go to https://www.qrca.org/site/2026-qual-tech-days for more information and to register, and use the following discount code: QUALTECH20OFF
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
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