Wire hosts in-person events in 40+ cities globally, so you can build real professional connections. We team up with the industry's top conference organizations to bring you networking happy hours and dinners at the gatherings that matter most. And we partner with industry thoughtleaders to deliver free educational webinars all year long, keeping you sharp on the skills and trends shaping our field.
Wire events are free to attend, thanks to the generous sponsorship of industry sponsors.
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As artificial intelligence, evolving consumer behaviors, and declining engagement challenge traditional research methods, the industry faces a critical question: How do we create research experiences that people genuinely want to participate in while generating richer, more reliable insights?
This session brings together two complementary perspectives on the future of market research. The first presentation challenges the industry's long-standing reliance on incentivized survey participation and explores whether escalating investments in fraud detection, screening, and data cleaning are addressing the wrong problem. Instead, attendees will consider a future where AI-enabled, conversation-based methodologies transform quantitative research into engaging human experiences, producing deeper insights while improving respondent engagement and data quality.
Building on that theme, the second presentation demonstrates what happens when researchers move beyond studying consumers and instead bring consumers directly into the research process. Through a case study with Gen Z researchers working alongside Filippo Berio USA and Kroger, attendees will learn how embedding members of the target audience as interviewers, observers, analysts, and strategists revealed behaviors and decision-making patterns that traditional approaches often miss. The presentation will also candidly examine AI's role in the research process, highlighting both its value and the safeguards required to ensure trustworthy outcomes.
Together, these presentations challenge conventional assumptions about who participates in research, how insights are gathered, and the role AI should play in future methodologies. Attendees will gain practical inspiration for designing research that is more human-centered, more engaging, and ultimately more reflective of real-world consumer behavior.
Thank you to our sponsors, Burke and EMI Research Solutions, for making this event possible!
Parking
There are several convenient paid parking options within walking distance of The Marketer Collaborative. We recommend Mercer Garage, located directly behind the building, as the primary parking option for attendees. A surface lot across the street and metered street parking via the CincyPark app are also available. Please note that parking fees are the responsibility of attendees, as parking validation is not offered.
Anna Goldhahn leads research and behavioral science initiatives that support business, marketing, and customer strategy decisions at Prudential Financial. Throughout her career, spanning both agency and client-side leadership roles, she has focused on understanding how people make decisions and how organizations can better serve them. Her recent work explores one of the research industry's toughest challenges: engaging increasingly difficult-to-reach audiences. Anna is a frequent advocate for rethinking the participant experience and for creating research that earns participation rather than relying solely on financial incentives.
David doesn't fit neatly into the "academic presenter" box and that's exactly the point. As a Professor of Marketing at NKU's Haile College of Business and founder of The Underground Agency, he's spent nearly two decades building something rare: a research practice where real clients get real answers, and students do the work. With 25+ years in marketing and 17 years studying Gen Z and Millennials before it was a mainstream obsession, he brings the instincts of a practitioner and the rigor of a researcher – a combination that earned him recognition as a Cincinnati Marketing Legend.
The Underground Agency, recognized by AACSB International as a Catalyst of Change and one of the Top 25 Innovations That Inspire, is fully embedded in David's courses, giving student researchers an immersive, internship-caliber experience on projects for brands like P&G, Kroger, PepsiCo, Frontier Airlines, and Filippo Berio. It's part classroom, part consultancy, entirely serious about impact.
What sets David apart is his obsession with the gap between what people say and what they actually do...the behavioral undercurrents that traditional research often misses. His teams design mixed-methods research from the ground up: deliberate sequencing of qualitative and quantitative phases, in-context observation, and AI-assisted synthesis that accelerates without replacing human judgment. Clients keep coming back for another reason too: the researchers are the audience. When brands like P&G, PepsiCo, and Filippo Berio need to understand Gen Z, David's student teams don't just study them, they are them. That insider proximity, combined with rigorous methodology, is what turns messy shopper reality into strategies brands can act on Monday morning.
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Join us for our next Wire Atlanta event, part of this year's Strength in Numbers series, featuring Vickie Rodgers, SVP of Cox Communities at Cox Communications, who built her career from receptionist to executive and has interviewed over 200 C-suite women to uncover what actually drives advancement.
As always, expect great food, drinks, and plenty of time to connect with your fellow friends in insights — space is limited, so register early and bring a colleague!
Thank you to our event sponsors, Fieldwork ATL and KS&R, for making this event possible!
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We're excited to invite you to the first Wire Amsterdam event since our rebrand! Join us for an evening of creativity, conversation, and connection as we come together for a traditional Delft tile painting workshop.
Whether you're a seasoned artist or haven't picked up a paintbrush since school, this relaxed and informal session is all about taking time to unwind, meet fellow researchers, and celebrate the Wire community. You'll create your own hand-painted Delft tile to take home while enjoying drinks, networking, and great company.
Timings
As always, all are welcome. We hope you'll join us as we kick off this new chapter for Wire Amsterdam with a little creativity and a lot of conversation.
Thank you to our sponsor, Opinium, for making this event possible!
Places are limited for this event. If you'd like to attend, please sign up early. And if you find you're no longer able to make it, we'd really appreciate you letting us know so we can offer your place to another member of the Wire community who would love to join.
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Kristin Chase will lead an interactive session focused on critical thinking, decision-making, and sound judgment—skills that are becoming even more important as AI continues to reshape the workplace.
Attendees will learn how to:
- Think more critically and differently about decisions
- Ask better questions to challenge current approaches and uncover alternatives
- Apply practical models and techniques to identify root causes and balance analysis with decisive action
The session will also include a brief interactive exercise so attendees can apply the concepts to a real decision they are currently facing.
Thank you to our sponsor, Sago, for making this event possible!
Kristin Chase is an organizational development consultant, culture strategist, and executive coach with over 24 years of experience helping organizations and leaders thrive through growth and change. Kristin partners with hospitality, entertainment, and non-profit organizations to intentionally design, align and activate their dream company culture and coach high-potential and emerging executives to expand their impact and effectiveness.
Kristin brings deep expertise in global talent and culture transformation, having led Organizational Development (OD) at Universal Destinations & Experiences (part of NBCUniversal / Comcast), where she advanced internally to Senior Director and helped build and scale the OD function during periods of rapid business growth. She has delivered over 400 hours of executive and leadership coaching and is known for her ability to blend strategic insight with practical, human-centered solutions.
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Join us for an evening of networking and personal branding. We'll be continuing our exploration of the Charlotte Region, this time at Canteen at Camp North End, discussing both your personal brand and the brand of Insights.
Thank you to our event partner, Insights Association, and to our sponsor, CivicScience, for making this event possible!
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Wire events are promoted on a 30-day-out schedule; the best way to know about events near you when they are announced is to join our mailing list.
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As artificial intelligence, evolving consumer behaviors, and declining engagement challenge traditional research methods, the industry faces a critical question: How do we create research experiences that people genuinely want to participate in while generating richer, more reliable insights?
This session brings together two complementary perspectives on the future of market research. The first presentation challenges the industry's long-standing reliance on incentivized survey participation and explores whether escalating investments in fraud detection, screening, and data cleaning are addressing the wrong problem. Instead, attendees will consider a future where AI-enabled, conversation-based methodologies transform quantitative research into engaging human experiences, producing deeper insights while improving respondent engagement and data quality.
Building on that theme, the second presentation demonstrates what happens when researchers move beyond studying consumers and instead bring consumers directly into the research process. Through a case study with Gen Z researchers working alongside Filippo Berio USA and Kroger, attendees will learn how embedding members of the target audience as interviewers, observers, analysts, and strategists revealed behaviors and decision-making patterns that traditional approaches often miss. The presentation will also candidly examine AI's role in the research process, highlighting both its value and the safeguards required to ensure trustworthy outcomes.
Together, these presentations challenge conventional assumptions about who participates in research, how insights are gathered, and the role AI should play in future methodologies. Attendees will gain practical inspiration for designing research that is more human-centered, more engaging, and ultimately more reflective of real-world consumer behavior.
Thank you to our sponsors, Burke and EMI Research Solutions, for making this event possible!
Parking
There are several convenient paid parking options within walking distance of The Marketer Collaborative. We recommend Mercer Garage, located directly behind the building, as the primary parking option for attendees. A surface lot across the street and metered street parking via the CincyPark app are also available. Please note that parking fees are the responsibility of attendees, as parking validation is not offered.
Anna Goldhahn leads research and behavioral science initiatives that support business, marketing, and customer strategy decisions at Prudential Financial. Throughout her career, spanning both agency and client-side leadership roles, she has focused on understanding how people make decisions and how organizations can better serve them. Her recent work explores one of the research industry's toughest challenges: engaging increasingly difficult-to-reach audiences. Anna is a frequent advocate for rethinking the participant experience and for creating research that earns participation rather than relying solely on financial incentives.
David doesn't fit neatly into the "academic presenter" box and that's exactly the point. As a Professor of Marketing at NKU's Haile College of Business and founder of The Underground Agency, he's spent nearly two decades building something rare: a research practice where real clients get real answers, and students do the work. With 25+ years in marketing and 17 years studying Gen Z and Millennials before it was a mainstream obsession, he brings the instincts of a practitioner and the rigor of a researcher – a combination that earned him recognition as a Cincinnati Marketing Legend.
The Underground Agency, recognized by AACSB International as a Catalyst of Change and one of the Top 25 Innovations That Inspire, is fully embedded in David's courses, giving student researchers an immersive, internship-caliber experience on projects for brands like P&G, Kroger, PepsiCo, Frontier Airlines, and Filippo Berio. It's part classroom, part consultancy, entirely serious about impact.
What sets David apart is his obsession with the gap between what people say and what they actually do...the behavioral undercurrents that traditional research often misses. His teams design mixed-methods research from the ground up: deliberate sequencing of qualitative and quantitative phases, in-context observation, and AI-assisted synthesis that accelerates without replacing human judgment. Clients keep coming back for another reason too: the researchers are the audience. When brands like P&G, PepsiCo, and Filippo Berio need to understand Gen Z, David's student teams don't just study them, they are them. That insider proximity, combined with rigorous methodology, is what turns messy shopper reality into strategies brands can act on Monday morning.
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Join Wire Nairobi for an intimate conversation with Nelly Wainaina, Group Director of Marketing Communications and Citizenship at NCBA Group, as we explore what it takes to lead marketing and brand strategy across some of Africa's most competitive markets.
With over 25 years of international marketing experience spanning Coca-Cola, Colgate-Palmolive, Reckitt Benckiser, Mondelez, and now NCBA, Nelly brings a rare vantage point on building brands and developing leaders across the continent. She'll share what's shaped her approach to marketing leadership and what it means to grow both business and people at scale.
A special thank you to our sponsors, NCBA, Safaricom, Eabl, BTC, Ipsos, Apex Research, and Casa Marketing, for making this event possible!
Dress code: ‘A touch of Gold’
Ms. Wainaina is the Group Director, Marketing, Communication and Citizenship with over 25 years of international marketing experience across multiple countries in Africa and beyond, where she has led numerous strategic marketing initiatives, including consumer innovations and developing marketing campaigns. She has led notable business projects in Africa and grown market share plus brand equity for global brands.
Nelly has served in diverse roles for multinational companies, namely The Coca-Cola Company, Colgate-Palmolive, Reckitt Benckiser, and Mondelez. Before joining NCBA, Nelly held senior roles at The Coca-Cola Company, where she served as Front-Line Marketing Senior Director for Africa, aligning marketing strategies across 54 markets and managing significant P&L budgets for five key brand categories
In her current role, she has delivered tremendous growth of the NCBA brand across the Group since her appointment in 2022 and is passionate in developing leaders for Africa. Her work and leadership have earned local and international recognition. In March 2025, she clinched the C-Level Leadership Excellence Award as the Overall Winner at the DIAR Awards, a milestone that underscored her influence and standing as one of Kenya's most respected corporate marketing and communications leaders. Additionally, Marketing Woman of the Year at the 13th Marketing World Awards: voted among the Top 25 Most Influential Women in Marketing Impacting Businesses in 2022 by Business Monthly East Africa and in 2026 made the list on the inaugural Africa CMO 100 (ACMO100) — recognizing the 100 most impactful marketing, brand and reputation leaders shaping Africa’s story, identity, and prosperity.
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In an industry that’s constantly evolving, the research, data & insights landscape has seen its fair share of disruption. From the rise of automation and AI, to shifting client expectations, economic uncertainty and workplace games. Navigating these changes has tested our resilience, attitude and wellbeing, but ‘she’ll be right’.
‘The Unpolished Path’ is dedicated to celebrating the resilience, reinvention and real-life lessons of women in insights and related industries. Through candid conversations and shared experiences, we’ll explore how missteps have led to key milestones – and how paths we didn’t plan often shaped us the most.
Join us as we bring together our industry of experienced rollercoaster riders, as we discuss:
We're bringing together an exceptional line up - Kat Francis, Jacqueline Freeman and Sophia Blair! 🔥
Thank you to our event sponsors, Dynata, Luma, and Xero for making this event possible!
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We’re hosting a Women in Research Night with Verso and Dynata at La Cristellerie: an evening bringing together leading voices in insights to explore how AI is reshaping consumer research. Expect a curated panel discussion followed by drinks and networking with the community. A chance to connect, exchange, and rethink what the future of insights looks like.
A BIG thanks to our sponsors, Verso & Dynata, for making this event possible!
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Get ready to level up — life and work hacks are coming to Wire NYC! Mark your calendars for June 10th, 6–8 pm, for an inspiring evening of game-changing tips, career-boosting tricks, and real talk at the woman-owned TALEA Beer Company in Williamsburg, New York.
Whether you're looking to sharpen your personal brand, navigate the next chapter of your career, or just steal a few brilliant life hacks from your industry peers — this is the evening for you. Come curious, leave empowered. This isn't just a networking event — it's your cheat code to growing yourself and your career, surrounded by a community that gets it.
Don't miss out on the summer's most energizing evening, and thanks to our incredible sponsor, KS&R!
See you there!
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Wire Community Mailing List subscribers are the first to know about our special events like conference happy hours, dinners, and more. Join the mailing list today!
San Francisco's waterfront is calling!
Join Wire and Esomar for a pre-show mix and mingle ahead of Greenbook's IIEX West, taking place on Fisherman's Wharf. Come reconnect with familiar faces, meet new ones, and kick off IIEX West with good company and gorgeous views.
Thank you to our sponsors, AYTM, Dynata, Esomar, Listen Labs, Prodege, and Rep Data, and to our event partner, Greenbook, for making this event possible!
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The Wire Exec Leadership Summit is an immersive, transformational retreat and networking opportunity for woman executive leaders within the data, research, and Insights space. Immerse yourself in this transformative gathering of the industry’s predominant woman leaders, all while engaging with the restorative and peaceful coastal setting. We'll meet in Italy at the historic Grand Hotel Palazzo Livorno where we've planned a whole new program of rich, curated content and restorative activities with the unique business goals and personal growth objectives of the executive in mind.
This year we are shaking things up with an impressive line-up of fresh speakers, from both within and outside of the research industry, on topics requested by you, with an agenda that allows plenty of time for networking and relaxation. We have 30 spots available for this one-of-a-kind experience — be sure to register as soon as possible to ensure your spot. Your ticket to the EU Summit includes your room and all group meals for the duration of the Summit agenda. We’re excited to see you!
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We're BACK in Austin for another fantastic kickoff to IIEX NA! Join us at the world famous San Jac Saloon for an evening of connection, community, and collaboration — Texas-style! This is one of our largest events of the year and is a unique opportunity to meet and mingle with fellow IIEX conference attendees before the event begins. Space for this event is limited and registration is required to attend. A BIG thank you to our sponsors Knowledge Hound, Tango Card, Veridata Insights, dtect, and Rep Data for making this event possible!
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Join us in Amsterdam this September for one of our capstone events of the year. Enjoy a buffet lunch, networking with the global Wire and extended MRX communities, and a panel discussion on the importance of branding. This is your opportunity to connect globally and meet and mingle with fellow researchers in an intimate setting. This event will sell out quickly, register now to ensure your spot!
Panel Topic: Global Branding Unveiled: Crafting Personal and Corporate Legends
In today's hyperconnected world, building a global brand is both an art and a science. It involves seamlessly blending the essence of personal and corporate identities to create an authentic, captivating narrative that resonates with audiences worldwide. Join us for a dynamic panel discussion where industry leaders will unravel the secrets to crafting enduring global brands, encompassing both personal and corporate dimensions.
A BIG thank you to our sponsors Keen as Mustard, FUEL + Focus Room, and MDI-Global as well as our partners at ESOMAR for making this event possible!
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Kick off your conference experience with a Wire Happy Hour at Quirk's New York! Whether you're a New York local or in town for the event, this is an unmissable opportunity to meet global market research colleagues and to forge new connections. Meet, mingle, and reconnect just blocks from Javits Center as well as all conference block hotels.
A BIG thank you to NewtonX, Research Results, and the Carter Group for supporting this event and to the Quirk's Media team for making it all possible — we couldn't do it without you!
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Join us in Austin for a fun kickoff to the IIEX NA schedule! It's our "Sweet 16" and we can't wait to celebrate in style at the fabulous "Foothills 2" space at the Hyatt Regency Austin, overlooking Lady Bird Lake and the city's downtown area. This is a great way to connect with our community before the conference events take place and forge connections in a relaxed but professional setting. A BIG thank you to Greenbook for once again partnering with us on this event and to Alter Agents, Echo Market Research, Infotools, and Rep Data for supporting this event!
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We're back for another celebratory kickoff to the Quirk's Chicago conference! Join us on-site for drinks, networking, and light snacks as we take time to connect before the event schedule begins. A BIG thank you to our sponsors Multilingual Connections and Toluna for supporting this event and to the Quirk’s Media team for making it all possible! Still need to register for the conference? Head over to the Quirk's Chicago site and use code WIRE20 for a discount at registration.
NOTE: this event is sold out.
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Sponsor a career-building event and gain brand visibility, qualified leads, and VIP access for your team.
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GLP-1 medications are changing appetite, but appetite is only one part of why people eat. Habit, ritual, emotion, and sensory expectation don't just disappear when the hunger signal does. So what happens to the product experience when appetite is no longer the driver?
Curion studied consumers across two phases — a qualitative Digital Selfnography and a quantitative Central Location Test — to find out. We recruited current users, former users, and never-users of GLP-1 medications, studied side by side, across their real daily eating lives and product evaluations.
In this webinar, lead researchers Hudson Hausmann and Rachel Orona present what we found and what it means for the products being developed for this consumer right now.
What You'll Learn
- How GLP-1 usage impacts appetite, cravings, satiety, and the motivation to eat
- Where the physical and emotional experiences of eating align and where they don't
- Which product categories GLP-1 users are focused on now, and how product choice and occasions are changing
- Whether GLP-1 users are consciously seeking different textures, formats, and portion sizes, or whether the shift is happening before they've recognized it
- How the joy of eating differs across current, former, and never-users of GLP-1 medications
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It’s been a challenging year, or two … and we want to let you know that you’re not alone. We are here together as a MRX community to learn from one another, and to make each other better. This is why we will be hosting our next event on June 23rd to discuss resilience and our growth to ensure we’re all set up for success. We’ll log on for an open forum on the topic of resilience before breaking into smaller, intimate conversation pods to connect and center each other’s unique experience. Finally, we’ll come back together to share what we’ve learned and swap tips for spring boarding ourselves through the challenges to come.
This free event is only for Canadian marketing research and insights professionals. Like any other Wire event — MRX professionals of all genders are welcome (including men)!
No one travels a straight-lined path through their career. We all navigate different circumstances. We are all challenged to overcome obstacles. Resilience is key to success. Cincinnati Wire is excited to host a conversation about resilience with Priya Monie of Optum. Priya will share her experiences and the strategies that have helped her remain strong in the face of headwinds.
Join Wire on Wednesday May 19th for an evening focused on resiliency in research! Relax in your comfy clothes, and join us for an intimate evening with research influencers and leads Lucien Van Huyssteen, Head of Global Consumer Strategy & Insight (VP) – Mast-Jägermeister, Samantha Law - Director of UX Research at Prose Hair, and Julie DeTraglia, SVP of Research, Insights and Analytics at Disney.
Our guest speakers will be talking with us on topics close to their business, and our hearts: research, innovation, tech and relevancy in our industry. After the Wire Talks, we will open our guest panel up to questions from YOU! Register now and remember to bring your own drinks and snack, find a comfortable spot – and get ready to enjoy. Stay throughout the hour for a special #hashtag giveaway after the event!
A special thank you to our sponsors quantilope, FocusForward and buzzback and DISQO for making this event possible.
An event after the year that has challenged us all personally and professionally in unforeseen ways, and forced us to channel our RESILIENCE to push past these obstacles.
As our home lives and work lives have become more intertwined than ever before.
As parents learned how to play parent and teacher to children of all ages in virtual schooling.
As the economy and job market took a steep downward turn, causing many to wind up searching for new employment opportunities that were hard to come by.
As people watched loved ones & strangers suffer physically and mentally without being able to reach out for a loving hug.
Join us for an event bringing together the Boston Wire community to celebrate our triumphs, learn from another and continue stronger together.
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With a year of quarantine behind us, let's reconnect and reflect on lessons learned, changes made, and obstacles met. First we'll log into Zoom for an introduction and brief meditation to set the tone. We'll then move over to a fun virtual meeting space where facilitators will host "discussion round tables" on topics like work/life integration, parenting through the pandemic, and more. Finally, we'll come together to share our achievements and takeaways from the event. This is your chance to meet and mingle in a safe, online environment designed with the experiences of Women in Research in mind. Attendees of all genders are welcome — invite friends and colleagues for a fun night in!
Get ready for summer with the Wire Los Angeles chapter! We'll meet online for a brief conversation with Audacy’s SVP of Research and Insights Idil Cakim and Alter Agents Chief Strategy Officer Devora Rogers who will share their experiences with resilience through the pandemic, job transitions, and a wholesale corporate rebranding so we can look forward with purpose and hope.
Stick around for a Q&A where you can pose your questions regarding Insights and adaptability, followed by a networking session that will get attendees meeting and greeting. Be sure to invite friends and colleagues to attend as well. A big thank you to Alter Agents for sponsoring this event and for your continued support of Women in Research — we couldn't do it without you!
This event has already aired; view the recording here.
Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
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CISO New York brings together senior cybersecurity leaders for a day of peer-led discussion, practical insight, and real-world strategies shaping the future of enterprise security.
Taking place in September, the event focuses on the most pressing challenges facing today’s CISOs, including AI-driven threats, cloud and multi-cloud security, identity and access management, GRC, and the growing need to align cybersecurity with business and board-level priorities.
Designed for security decision-makers across enterprise organizations, the agenda features interactive sessions, case studies, and peer exchange focused on what’s working in practice, not just theory.
At the MRS Behavioural Science Summit 2026 you'll hear from practitioners, researchers and organisations blending behavioural science and market research to solve real-world commercial, societal and policy challenges and demonstrating results that stand up to scrutiny.
Where Great Minds Meet
Resourcing and repositioning insights as data and human intelligence engines requires AI-augmentation, cross-functional strategies and foresight-driven capabilities. How do we become recognized as the intelligence, innovation, ideation and imagination resources that are embedded in the culture throughout our life sciences organizations?
At the Institute in September, our community of health insights and analytics colleagues come together for transparent discussions on the latest technology, tools and techniques that make us the nimble and trusted knowledge partners our brands rely upon ... and honor the best and brightest in our industry at the Awards Ceremony. Learn more about our awards here.
There are grants available for people new to Intellus to attend the Institute in Sept for free. Here’s the application form.
Prodege is hosting a webinar with Hypothesis, "Chat With Your Data, Smarter: Accelerating Insights with Hypothesis & Prodege" on October 1st.
Join Us at TMRE 2026
Looking for new ways to strengthen the impact of your insights? TMRE: The Market Research Event helps insights professionals turn consumer understanding into stronger decisions and greater influence. Join us October 5-7 in Denver to explore 120+ sessions on insights-driven strategy, AI, analytics, consumer trends, and more.
Learn more here and use promo code WIRE20 to save 20% on your conference pass.
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At the MRS Behavioural Science Summit 2026 you'll hear from practitioners, researchers and organisations blending behavioural science and market research to solve real-world commercial, societal and policy challenges and demonstrating results that stand up to scrutiny.
CISO New York brings together senior cybersecurity leaders for a day of peer-led discussion, practical insight, and real-world strategies shaping the future of enterprise security.
Taking place in September, the event focuses on the most pressing challenges facing today’s CISOs, including AI-driven threats, cloud and multi-cloud security, identity and access management, GRC, and the growing need to align cybersecurity with business and board-level priorities.
Designed for security decision-makers across enterprise organizations, the agenda features interactive sessions, case studies, and peer exchange focused on what’s working in practice, not just theory.
AI is moving fast. Are you keeping up? Join us at IIEX.AI 2026, September 23–24, for two days of real-world ideas, emerging technologies, and practical strategies shaping the future of insights. Hear from industry leaders and innovators exploring what’s actually working in AI-powered research, from synthetic data and AI moderation to automation and analytics.
Solving complex business challenges with smarter insight
Today’s business landscape is being shaped by economic uncertainty, technological disruption, changing customer expectations, and far-reaching organisational transformation. For B2B research practitioners, this means clients’ questions are more complex, the timelines shorter, and the stakes higher than ever. And in a world of complex, multi-layered business questions, a single methodology is rarely enough.
The MRS B2B Research Conference will tackle the specific and persistent demands of B2B research by showcasing methodological innovation, AI tools, and new thinking that are raising the bar and delivering insight fit for today’s challenges.
Promo Code: WIRE20
Join one of the East Coast's most senior cross-industry gatherings for enterprise data and AI leaders.
CDAO Washington, D.C. brings together a high-level community of CDAOs, CAIOs, CIOs, Heads of Data from organisations including Citi, Philips, and Pfizer, for candid, peer-led discussion and new interactive formats designed to surface practical insight.
From AI governance and data quality to operating models, decision rights, talent shifts, accountability, and execution, this is where enterprise leaders come to exchange what is working, what is not, and what needs to change.
Discount Code: WRE30
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
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