Wire hosts in-person events in 40+ cities globally, so you can build real professional connections. We team up with the industry's top conference organizations to bring you networking happy hours and dinners at the gatherings that matter most. And we partner with industry thoughtleaders to deliver free educational webinars all year long, keeping you sharp on the skills and trends shaping our field.
Wire events are free to attend, thanks to the generous sponsorship of industry sponsors.
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Join us for an evening of networking and personal branding. We'll be continuing our exploration of the Charlotte Region, this time at Canteen at Camp North End, discussing both your personal brand and the brand of Insights.
Thank you to our event partner, Insights Association, and to our sponsor, CivicScience, for making this event possible!
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The evening will explore timely topics: creativity, curiosity, interpretation, and our ability to make unexpected connections in the insights industry. We’ll use the art throughout the space as inspiration for the evening.
Thank you to our event sponsors, Conru Art Foundation and Emporia Research, for making this event possible!
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This Wire Madrid event will focus on career, HR, opportunities for women in the workplace, and having the courage to start again or take a different direction professionally.
We'll start with a short introduction to Wire and our partners for the evening:
We'll then have a roundtable moderated by one of our Wire Madrid volunteers, with a representative from each of our three partner companies. We'll talk about the initiatives and policies they have implemented within their organisations to support women, promote female talent and create more equal opportunities in the workplace.
This will be followed by the presentation of “Échale ovarios”, a book by coach Paula Peña Piña. Her book is a practical guide to finding the courage to take the next step in your career, embrace change and pursue professional growth without being afraid of success. We'll also raffle a copy of the book among attendees.
And, of course, we want to leave plenty of room for what Wire does best: connecting women. Networking will be an important part of the evening, and we're preparing a fun instant-photo activity designed to encourage attendees to meet and connect with someone new.
The idea is to create a warm, inspiring evening where we can talk honestly about careers, change and opportunities — and then give everyone enough time to actually connect with one another.
Thank you to our sponsors, Dynata, Ipsos, and Toluna, for making this event possible!
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thank you to our sponsors
Culture never stands still: sometimes it changes overnight with a viral moment, and other times it shifts slowly, as a new generation redefines their values. To keep up with consumers, brands must decide how to respond. It's consumer insights professionals who help brands navigate cultural change by translating emerging moments and broader trends into insights that inform consumer behavior, brand health, and business outcomes.
Join Wire for a panel of Consumer Insights & Analytics leaders who will share how they understand customers as culture changes, and how they know whether a brand’s response worked:
Wire is a global 501(c)(3) nonprofit that provides resources and programming to support a more equitable and inclusive market research, data, and insights industry for professionals within the field. We’re thrilled to launch our first event in Portland!
Thank you to our sponsors, Breakthrough Research, Escalent, and Mobius Solution Lab, for making this event possible!
Come ready for candid stories, practical takeaways, and great conversation with Portland’s research community. Bring a colleague, meet new faces, and be part of Wire Portland from the very beginning. We hope to see you!
Laura Wutzke has worked in marketing and communications intelligence for over 17 years, helping global brands across apparel, sports, technology, financial services, telecom, and CPG turn measurement, research, and AI-enabled analytics into clear, data-informed strategy. A proven, trusted advisor, she is obsessed with the 'so what' behind the why.
Nicole Besharat is a research and insights leader with nearly two decades of experience building high-performing, mixed-methods research teams for iconic consumer brands. During her 16 years at Nike, she founded Nike Digital’s first global UX research practice. She then grew it into a 20+ person insights organization serving Global Nike Direct across North America, Europe, China and Japan, shaping experiences from Nike.com, Nike App and Nike Run Club to House of Innovation. Most recently at Nike, she was Senior Director of Insights and Analytics for North America Men’s, Nike’s largest portfolio at roughly $9B. A passionate developer of talent, Nicole created Nike’s first career framework for researchers and saw 25% of her team advance through promotion across the organization. Today she advises product, CX and brand leaders at companies like Toast and Marine Layer. Off the clock, she loves pickleball, exploring the outdoors and all things pop culture.
Kayla has built her career connecting research and insights, culture strategy, and leadership development to help organizations better understand their people and shape what's next. Her experience spans enterprise engagement strategy, large-scale research programs, and leadership development, with a knack for connecting the dots between experiences and bigger-picture business decisions. A new business founder with multiple certifications in leadership and human development, she's equally passionate about helping individuals, teams, and organizations recognize their strengths and reach their full potential.
Today, Kayla leads people experience insights work at KinderCare Learning Companies, where she guides enterprise engagement research, helps leaders turn insights into action, and contributes to a culture recognized with 10 consecutive Gallup Exceptional Workplace Awards.
In her free time, she's always up for a new experience and loves just about anything live. Concerts, soccer games at Providence Park, a little 90s karaoke? Absolutely yes.
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In today's rapidly evolving marketplace, growth belongs to brands that understand not just what consumers do, but why they do it. The Culture Advantage explores how cultural intelligence has become a critical driver of relevance, innovation, and business performance. This session will examine how organizations can identify emerging cultural signals, distinguish lasting shifts from fleeting trends, and turn cultural understanding into competitive advantage. From spotting new consumer behaviors and tensions to building strategies that respond with agility and authenticity, discover how cultural intelligence can help brands stay ahead of change and unlock sustainable growth.
Thank you to our sponsors, Bolt Insight and Ipsos, for making this event possible!
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Data can tell us what’s happening. Insights can tell us why. But neither automatically makes someone care.
For professionals working in data, research, insights and analytics, that can be the frustrating part. The missing ingredient is often story. Data gives us the facts. Stories make people care.
In this practical, interactive and inspiring session, business storytelling expert Yamini Naidu will share how to turn complex information and insights into stories that connect with people, without sacrificing credibility or substance.
You’ll:
Thank you to our sponsors, Nature, Octopus Group, Ovation Research, and QuestionPro, for making this event possible!
Speaker details:
Yamini Naidu, CSP is the world’s only, Economist turned Bollywood dancing business storyteller. She works with leaders all over the world shifting them from spreadsheets to stories. Her clients include Google, Tiffany & Co, and Ford Motor company.
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This year, our theme is “Unweighted! Beyond the Success Stories” an invitation to look beyond the accolades, milestones and achievements that define successful women, and explore the experiences, choices, challenges and moments of courage that shape their journeys and enable them to drive meaningful change. We hope to move beyond conventional success narratives and create a space for women to share the less visible parts of their journeys - the defining decisions, unexpected turning points, difficult lessons, moments of doubt and convictions that helped them make a difference.
Thank you to our event sponsors, Advent Insight Solutions, Dynata, and Opinion Minds, and to our media partner, The Collaborative Canvas, for making this event possible!
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This event will bring New Orleans-based market researchers from local ad agencies, research suppliers, and brands together for a conversation about the future of the market research industry, especially as it relates to careers. Join us for networking and bring a colleague.
A special thank you to our sponsor, Entergy, for making this event possible!
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Kristin Chase will lead an interactive session focused on critical thinking, decision-making, and sound judgment—skills that are becoming even more important as AI continues to reshape the workplace.
Attendees will learn how to:
- Think more critically and differently about decisions
- Ask better questions to challenge current approaches and uncover alternatives
- Apply practical models and techniques to identify root causes and balance analysis with decisive action
The session will also include a brief interactive exercise so attendees can apply the concepts to a real decision they are currently facing.
Thank you to our sponsor, Sago, for making this event possible!
Kristin Chase is an organizational development consultant, culture strategist, and executive coach with over 24 years of experience helping organizations and leaders thrive through growth and change. Kristin partners with hospitality, entertainment, and non-profit organizations to intentionally design, align and activate their dream company culture and coach high-potential and emerging executives to expand their impact and effectiveness.
Kristin brings deep expertise in global talent and culture transformation, having led Organizational Development (OD) at Universal Destinations & Experiences (part of NBCUniversal / Comcast), where she advanced internally to Senior Director and helped build and scale the OD function during periods of rapid business growth. She has delivered over 400 hours of executive and leadership coaching and is known for her ability to blend strategic insight with practical, human-centered solutions.
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Data can tell us what’s happening. Insights can tell us why. But neither automatically makes someone care.
For professionals working in data, research, insights and analytics, that can be the frustrating part. The missing ingredient is often story. Data gives us the facts. Stories make people care.
In this practical, interactive and inspiring session, business storytelling expert Yamini Naidu will share how to turn complex information and insights into stories that connect with people, without sacrificing credibility or substance.
You’ll:
Thank you to our sponsors, Nature, Honeycomb, and Octopus Group, for making this event possible!
Speaker details:
Yamini Naidu, CSP is the world’s only, Economist turned Bollywood dancing business storyteller. She works with leaders all over the world shifting them from spreadsheets to stories. Her clients include Google, Tiffany & Co, and Ford Motor company.
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We're excited to invite you to the first Wire Amsterdam event since our rebrand! Join us for an evening of creativity, conversation, and connection as we come together for a traditional Delft tile painting workshop.
Whether you're a seasoned artist or haven't picked up a paintbrush since school, this relaxed and informal session is all about taking time to unwind, meet fellow researchers, and celebrate the Wire community. You'll create your own hand-painted Delft tile to take home while enjoying drinks, networking, and great company.
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As always, all are welcome. We hope you'll join us as we kick off this new chapter for Wire Amsterdam with a little creativity and a lot of conversation.
Thank you to our sponsor, Opinium, for making this event possible!
Places are limited for this event. If you'd like to attend, please sign up early. And if you find you're no longer able to make it, we'd really appreciate you letting us know so we can offer your place to another member of the Wire community who would love to join.
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Join us for our next Wire Atlanta event, part of this year's Strength in Numbers series, featuring Vickie Rodgers, SVP of Cox Communities at Cox Communications, who built her career from receptionist to executive and has interviewed over 200 C-suite women to uncover what actually drives advancement.
As always, expect great food, drinks, and plenty of time to connect with your fellow friends in insights — space is limited, so register early and bring a colleague!
Thank you to our event sponsors, Fieldwork ATL and KS&R, for making this event possible!
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Wire Community Mailing List subscribers are the first to know about our special events like conference happy hours, dinners, and more. Join the mailing list today!
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In just a few short months, 2025 has already been characterized by global economic recalibration, political transitions across major markets, and accelerating AI integration. As a result, executives face heightened market volatility that demands both agility and strategic vision. This engaging 90-minute workshop equips senior leaders with practical frameworks and actionable strategies to navigate these complex currents while maintaining organizational stability and growth.
Join Wire and Greenbook for a pre-IIEX NA Workshop led by Wire Founder & Growth Strategist Kristin Luck in Washington D.C. this April. Participants will engage in focused exercises to develop critical skills in market trend analysis, financial resilience planning, stakeholder communication, and strategic recalibration. Through collaborative problem-solving and expert guidance, executives will learn to transform market volatility from a threat into a strategic advantage.
This workshop delivers immediate value through:
Perfect for C-suite executives and senior leaders who need to make confident decisions in today's shifting landscape. Participants will leave with a personalized action plan ready for immediate implementation. This session has limited seating and will fill up quickly; register now to secure your spot!
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We hope you can join us for one of our most exciting and well-attended events of the year: our conference kickoff Happy Hour at IIEX NA! Meet us in Washington D.C. for an evening of networking, connection, fun & games, and more! We're thrilled to once again join Greenbook for the IIEX NA conference, providing an informal and supportive space for conference attendees of all genders to connect before the main event takes off.
A BIG thank you to the Greenbook team for inviting us back to celebrate this year and to Emporia, Full Circle Research, Insights Exchange, PureSpectrum, QuestionPro and RepData for making this event possible!
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We're thrilled to return for another Quirks Chicago this April! Join us at the Quirks Chicago conference venue, the Hyatt Regency O'Hare, for a kickoff Happy Hour. Forge important connections before the conference takes place, reconnect with old friends, and enjoy drinks and light snacks while we celebrate the global Quirks community! Space for this event is limited and will sell out quickly; register ASAP to snag your spot. A HUGE thank you to the Quirks team for inviting us back, to our Corporate Donor host PureSpectrum, and to Multilingual Connections, Tango, and SightX for making this event possible!
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SampleCon and Wire invite you to join the Leadership Mixer LATAM, an exclusive event designed to offer a dynamic and meaningful networking experience for senior leaders in the insights industry.
This happy hour will bring together up to 50 executives on March 31st in Lima, Peru, at the Barrio Restaurant, near the hotel where ESOMAR LATAM will be held.
Following the huge success of our Leadership Mixer in New York in Fall 2024, which reached a waitlist and received rave reviews, we’re excited to bring this experience to Latin America.
LOCATION: Av. las Begonias 419, San Isidro 15046, Peru
TIME: 7:00PM - 9:00PM
This event is open to senior-level leaders, executives, client-side SVPs and above. If you are qualifying, please contact Rachel (rachel@samplecon.com) with your name, title, and company to register.
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We're thrilled to partner with the VIBE Black Market Research & Insights Professionals Conference to kickoff their inaugural event in Atlanta, GA this March! Join us Thursday, March 13th, for a networking "Game Night" featuring the 40+ Double Dutch Club who will show off their hopscotch, hula hooping, and jump rope skills — and help us learn the ropes! For those that prefer a little more laid back fun, we'll have games such as giant Jenga, Checkers, and Connect Four — and more!
A BIG thank you to VIBE for inviting us to collaborate on this fun event and to C+R Research for making this evening possible — we couldn't do it without you!
Learn more and register for VIBE here.
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Sponsor a career-building event and gain brand visibility, qualified leads, and VIP access for your team.
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Join Wire on Wednesday December 2nd for an evening that will be out of this world! Relax, and join us for an intimate and inspirational, fireside chat with former NASA Chief Information Officer, Renee Wynn.
Renee P. Wynn retired April 30th as the NASA Chief Information Officer after 30-years of federal service. As the NASA CIO, Ms. Wynn led the effort to collaborate with the complex NASA mission programs to improve NASA’s global cybersecurity posture and continuously transform IT management, while overseeing an IT Portfolio of more than $2B and providing IT services to more than 60,000 customers across the globe. Prior to joining NASA, Ms. Wynn spent 25 years with the Environmental Protection Agency, and was the Acting CIO and Assistant Administrator for the Office of Environmental Information.
In conversation with Renee, we'll discuss what NASA has taught her about goal building, her experience working in a male-dominated industry, and career advice for women of any age.
Do you have a burning question for the former CIO of NASA? Would you like to participate in the interviewing yourself? If you would like to participate in our event and have the opportunity to showcase your question to the former CIO of NASA, please let us know when registering. We will be selecting individuals to partake in our spotlight moments, during the fireside chat with Renee.
Register now and remember to bring your own drinks and snack, find a comfortable spot — and get ready to enjoy: this will be a night to remember! Click here to watch an awesome video from Renee on NASA!
A special thank you to our sponsors Quantilope and Focus Forward for making this event possible.
This event has already occurred; view the recording here.
We've missed you Chicago! Tune in on November 18th for a panel discussion on the intersection of experience and Insights. What 10 things have the last 6 months taught us about experience? The way we experience the world looks different since the onset of the coronavirus pandemic. Even in light of the worlds’ social justice awakening, how we live feels different. Therefore, studying, designing, and evaluating experiences has to change as well. In this session, attendees will hear how firms are staying ahead of the constantly changing consumption patterns and demands of today’s consumer. We'll also save plenty of time for networking and connecting, and we'll even have some raffle prizes for those who attend — register now to join in!
A BIG thank you to Schlesinger Group and Multilingual Connections for supporting this event and Women in Research — we couldn't do it without you!
This event has already occured; view panel discussion recording here.
Let's round out the year by repositioning our research for success! Join the Wire Cincinnati chapter and AT&T’s Sofia Stromberg for a virtual conversation on the topic of agile decision making and how research teams can better support senior leadership in making quick, strategic business decisions. We'll engage in a brief Q&A and then breakout into rotating networking groups, discussing the topic at hand and making connections along the way. Don't miss it!
A BIG thank you to Burke, EMI, and Rep Data for supporting this event — we couldn't do it without you!
This event has already taken place, you can view the discussion recording here.
Join the Wire Dallas/Fort Worth team for their chapter kick-off! We'll hear from Tanya Pinto, Director of Microsoft’s Customer & Market Research team, who will share her research journey at one of the largest and most sophisticated client-side research organizations in the world. Tanya has led the development of frameworks to look left to right across the depth and breadth of research from both primary and secondary sources to provide actionable insights in the fast paced environment of global tech. And she will share her personal journey of bringing a diverse set of experiences as a humanitarian, storyteller and marketer to a career in research. There will also be plenty of opportunities for networking, discussion, and maybe even some raffle prizes! You really don't want to miss this one.
A BIG thank you to Data Specialist Inc., April Bell Research, and Decision Analyst for making this event possible — we couldn't do it without you!
This event has already taken place; you can view the discussion recording here.
We’ve been too quiet for too long! And we miss you all so much, so we’re excited to announce that Wire Toronto will be hosting its first VIRTUAL event on September 30th! If you’re in marketing research, join us for some virtual networking with fellow MRX professionals. Like any other Wire event — everyone is welcome (including men)! Since we’re all kind of new to the virtual world, we’ll be sharing tips and tricks for online networking and then putting them into practice! This free event is only for MRX professionals in Toronto. Space is limited for this event — please, only register if you are a Toronto-area community member.
A BIG thank you to our incredible sponsors Canadian Viewpoint and Logit for supporting Women in Research — we couldn’t do it without you!
Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
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At this year’s MRS Financial Services Research Conference, discover how insight teams are rising to that challenge and designing research that reaches further, works harder and delivers greater impact.
Promo Code: WIRE20
CISO Boston (November 17) is more than just an event, it’s a place where the cybersecurity community comes together to build lasting connections that extend well beyond a single day.
Designed for meaningful engagement, it brings together senior security leaders in an environment that encourages open dialogue, shared experiences, and ongoing collaboration.
Cybersecurity isn’t something you can tackle alone. At CISO Boston, you’ll connect with leaders facing the same challenges, exchange real-world insights, and benchmark your strategies against others in similar roles.
It’s an opportunity to learn from each other, validate your approach, and move forward together with greater clarity, confidence, and support from a community that understands what’s at stake.
Join fellow researchers on Tuesday, November 17 at 12 p.m. ET for a virtual celebration honoring the 2026 Quirk’s Awards finalists and winners. Winners will be announced live!
The Quirk's Awards consist of categories covering both individual and team achievements as well as awards for best projects and research tools. Let’s come together as a community to support the people who make our industry great. Register for free now at QuirksAwards.com/Celebration.
Discover the AI and ML methods & tools set to revolutionize healthcare, medicine & diagnostics, as well as industry applications and key insights.
Discount Code: WIR30
CDAO Dallas brings together a senior data & analytics community for a day of learning, networking, and collaboration. Whether you are new to data & analytics or a seasoned leader, you will leave our event with insights and takeaways that will guide you and your team to success throughout 2026.
Discount Code: WIR30
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Two days of insights and innovation
The Quirk’s Event is headed to you for Quirk’s Event – Virtual Global from November 4 to 5. While nothing can beat attending live events, 92% of the Quirk’s audience is unable to attend in-person events. This virtual event brings insight professionals together from around the world so they can learn from leading industry experts about the hottest topics in the industry.
Registration is now open and free for all at TheQuirksEvent.com/VirtualGlobal2026!
Join us on November 4 for a virtual experience that brings together cybersecurity professionals for a day of shared learning, honest conversation, and practical insight.
Chief Information Security Officer (CISO) Live is a peer-led event designed to move past theory and hype, and into the realities of modern security leadership. This is where security leaders, practitioners, and emerging professionals come together to hear how challenges are being tackled in the field, from evolving threat landscapes and AI-driven risk, to building resilient security programs and communicating effectively with the business.
Across sessions led by experienced voices in cybersecurity, attendees will gain real-world perspectives, lessons learned, and actionable strategies that can be applied immediately, regardless of organization size or maturity.
One day. One community. Real-world cybersecurity leadership.
If Esomar North America 2026: Unfiltered has been on your radar, now is a good time to take a closer look at the program. The conference is coming to Atlanta November 3-4, and standard pricing ends October 11.
Across two days, researchers will get into some of the issues showing up in research work right now: where AI fits into research workflows, what synthetic audiences can and can’t do, how teams are tackling data quality and what they’re learning as they test new methods.
The program also gets very practical. Researchers from Nike, Chick-fil-A, Kimberly-Clark and other organizations will share work from inside their teams, and a free, pre-conference Columbia Business School masterclass will look at how to think more sharply and make better decisions from data.
There’s plenty of time built in to meet other people working across insights as well, whether you’re on the brand side, at an agency or consultancy, or working in research technology.
Standard pricing is available through October 11. As an Esomar partner, we can also offer our community an additional 15% off registration with code UNFILTERED2026_WIRE.
Take a look at the full program and join us in Atlanta:https://esomar.org/events/north-america-2026
The future of insights is being shaped by the conversations happening at IIEX West 2026.
Hosted by Greenbook, IIEX West brings together leaders across insights, analytics, research, and innovation to explore the trends, technologies, and ideas redefining the industry.
From emerging AI applications to evolving consumer expectations, the event is designed to challenge perspectives, spark meaningful discussions, and connect the people moving insights forward.
Register now and use code WIRE15 for 15% off your general admission ticket!
Is your insights team shaping organizational strategy, or still reacting to it? That's the question driving this year's MRMW Europe (Oct 21–22, Berlin) — where leaders from KraftHeinz, Warner Bros. Discovery, AXA, and De'Longhi Group are among those confirmed to share how their functions are evolving. Across the industry, insight teams are moving closer to where decisions are made — not just validating or explaining, but helping define direction. Insights are increasingly expected to inform strategic bets earlier in the process, and connect customer understanding to commercial outcomes.
MRMW Europe 2026 is built as a senior environment where every participant operates at the leadership level. The focus is on how insights functions influence strategic decisions, how AI is being integrated into real workflows, and how impact is defined and measured internally — allowing for direct exchange and honest comparison across organizations.
For anyone working in market research or consumer insights, it's a useful look at where the industry is heading.
Early bird registration is open until June 21.
Use code WIRE15 for an additional 15% off.
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
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