Wire hosts in-person events in 40+ cities globally, partners with the leading industry conference organizations for annual networking events and dinners, and collaborates with corporate teams to develop free educational webinar content throughout the year.
Our events are free to attend thanks to sponsorship from forward-thinking companies and leaders.
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Join Wire Nairobi for an intimate conversation with Nelly Wainaina, Group Director of Marketing Communications and Citizenship at NCBA Group, as we explore what it takes to lead marketing and brand strategy across some of Africa's most competitive markets.
With over 25 years of international marketing experience spanning Coca-Cola, Colgate-Palmolive, Reckitt Benckiser, Mondelez, and now NCBA, Nelly brings a rare vantage point on building brands and developing leaders across the continent. She'll share what's shaped her approach to marketing leadership and what it means to grow both business and people at scale.
A special thank you to our sponsors, NCBA, Safaricom, Eabl, BTC, Ipsos, Apex Research, and Casa Marketing, for making this event possible!
Dress code: ‘A touch of Gold’
Ms. Wainaina is the Group Director, Marketing, Communication and Citizenship with over 25 years of international marketing experience across multiple countries in Africa and beyond, where she has led numerous strategic marketing initiatives, including consumer innovations and developing marketing campaigns. She has led notable business projects in Africa and grown market share plus brand equity for global brands.
Nelly has served in diverse roles for multinational companies, namely The Coca-Cola Company, Colgate-Palmolive, Reckitt Benckiser, and Mondelez. Before joining NCBA, Nelly held senior roles at The Coca-Cola Company, where she served as Front-Line Marketing Senior Director for Africa, aligning marketing strategies across 54 markets and managing significant P&L budgets for five key brand categories
In her current role, she has delivered tremendous growth of the NCBA brand across the Group since her appointment in 2022 and is passionate in developing leaders for Africa. Her work and leadership have earned local and international recognition. In March 2025, she clinched the C-Level Leadership Excellence Award as the Overall Winner at the DIAR Awards, a milestone that underscored her influence and standing as one of Kenya's most respected corporate marketing and communications leaders. Additionally, Marketing Woman of the Year at the 13th Marketing World Awards: voted among the Top 25 Most Influential Women in Marketing Impacting Businesses in 2022 by Business Monthly East Africa and in 2026 made the list on the inaugural Africa CMO 100 (ACMO100) — recognizing the 100 most impactful marketing, brand and reputation leaders shaping Africa’s story, identity, and prosperity.
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In an industry that’s constantly evolving, the research, data & insights landscape has seen its fair share of disruption. From the rise of automation and AI, to shifting client expectations, economic uncertainty and workplace games. Navigating these changes has tested our resilience, attitude and wellbeing, but ‘she’ll be right’.
‘The Unpolished Path’ is dedicated to celebrating the resilience, reinvention and real-life lessons of women in insights and related industries. Through candid conversations and shared experiences, we’ll explore how missteps have led to key milestones – and how paths we didn’t plan often shaped us the most.
Join us as we bring together our industry of experienced rollercoaster riders, as we discuss:
We're bringing together an exceptional line up - Kat Francis, Jacqueline Freeman and Sophia Blair! 🔥
Thank you to our event sponsors, Dynata, Luma, and Xero for making this event possible!
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We’re hosting a Women in Research Night with Verso and Dynata at La Cristellerie: an evening bringing together leading voices in insights to explore how AI is reshaping consumer research. Expect a curated panel discussion followed by drinks and networking with the community. A chance to connect, exchange, and rethink what the future of insights looks like.
A BIG thanks to our sponsors, Verso & Dynata, for making this event possible!
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Get ready to level up — life and work hacks are coming to Wire NYC! Mark your calendars for June 10th, 6–8 pm, for an inspiring evening of game-changing tips, career-boosting tricks, and real talk at the woman-owned TALEA Beer Company in Williamsburg, New York.
Whether you're looking to sharpen your personal brand, navigate the next chapter of your career, or just steal a few brilliant life hacks from your industry peers — this is the evening for you. Come curious, leave empowered. This isn't just a networking event — it's your cheat code to growing yourself and your career, surrounded by a community that gets it.
Don't miss out on the summer's most energizing evening, and thanks to our incredible sponsor, KS&R!
See you there!
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Between the gender pay gap, retirement gap and the motherhood penalty, financial independence can feel out of reach for women in Australia - but it doesn’t have to be.
In this keynote, financial educator Lacey Filipich will share:
Lacey will include an inspirational case study for anyone who’s ever wondered ‘Am I too late to fix my finances?’
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Between the gender pay gap, retirement gap and the motherhood penalty, financial independence can feel out of reach for women in Australia - but it doesn’t have to be.
In this keynote, financial educator Lacey Filipich will share:
Lacey will include an inspirational case study for anyone who’s ever wondered ‘Am I too late to fix my finances?"
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Join Wire for our annual luncheon at Esomar Congress, this year taking place in Valencia, Spain!
This is one of our largest and most well-attended global events, bringing together the insights community for a celebration of connection and community during Congress week.
Valencia sets the stage for something special this year. Beyond the historic charm and modern architecture that define the city, Valencia holds a special place as the true birthplace of paella, and we can't think of a better setting to gather, share a meal, and reconnect with friends and colleagues from across the industry.
A big thank you to our sponsors Forsta, FUEL + Focus Room, G3 Translate, and Harmon, and to our conference partners at Esomar, for making this event possible!
Still need your Esomar Congress ticket? Use code ESOMAR2026_WIRE_15 for a discount at checkout: events.esomar.org/congress-2026-registration
Note: this event is not open for registration yet. Check back in a few days for an RSVP link.
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Kickoff QRCA's Annual Conference with an inaugural Women in Research luncheon! We'll meet at the conference-adjacent Iron Hill Brewery for a fun networking luncheon, food provided, as well as updates from the Women in Research team. Space for this event is limited; register ASAP to secure your space at the event. A BIG thank you to QRCA for partnering with us for the event and to InnovateMR, Veridata Insights, and Broad Project Solutions for making this special event possible!
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Join Women in Research (Wire) for an empowering Women in Research luncheon where we’ll delve into the art and science of effective business networking. Making meaningful connections has become more challenging with remote work and the misutilization of social media, but it can be a game-changer for professional growth. This discussion will spotlight not just the basics of networking, but also the often-overlooked nuances of building authentic relationships. Learn how to leverage human connection, practice active listening, and employ strategic follow-up to create a lasting impact in your professional network.
To put these networking strategies into practice, we'll engage in a dynamic 20-minute "Networking Carousel." Attendees will rotate through short, timed conversations with several peers, each focusing on a specific networking tip discussed earlier. At the end of the activity, participants will reflect on their interactions and share insights or new strategies they plan to implement. This hands-on exercise will not only reinforce the session’s key points but also expand your network in a lively, supportive environment.
This event will sell out quickly; if tickets are sold out, please join the waitlist. A BIG thank you to FUEL, The Focus Room, Tangocard, and Little Bird Marketing for making this event possible and to ESOMAR Congress for their partnership.
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Kick off your conference experience with a Wire Happy Hour at Quirk's New York! Whether you're a New York local or in town for the event, this is an unmissable opportunity to meet global market research colleagues and to forge new connections. Meet, mingle, and reconnect just blocks from Javits Center as well as all conference block hotels. This event is SOLD OUT and we will not be allowing additional attendees in at the event.
A BIG thank you to our event sponsors Wordibly and Tango and to our conference partner Quirks Media for making this event possible!
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We're BACK in Austin for another fantastic kickoff to IIEX NA! Join us at the world famous San Jac Saloon for an evening of connection, community, and collaboration — Texas-style! This is one of our largest events of the year and is a unique opportunity to meet and mingle with fellow IIEX conference attendees before the event begins. Space for this event is limited and registration is required to attend. A BIG thank you to our sponsors Knowledge Hound, Tango Card, Veridata Insights, dtect, and Rep Data for making this event possible!
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Join us in Amsterdam this September for one of our capstone events of the year. Enjoy a buffet lunch, networking with the global Wire and extended MRX communities, and a panel discussion on the importance of branding. This is your opportunity to connect globally and meet and mingle with fellow researchers in an intimate setting. This event will sell out quickly, register now to ensure your spot!
Panel Topic: Global Branding Unveiled: Crafting Personal and Corporate Legends
In today's hyperconnected world, building a global brand is both an art and a science. It involves seamlessly blending the essence of personal and corporate identities to create an authentic, captivating narrative that resonates with audiences worldwide. Join us for a dynamic panel discussion where industry leaders will unravel the secrets to crafting enduring global brands, encompassing both personal and corporate dimensions.
A BIG thank you to our sponsors Keen as Mustard, FUEL + Focus Room, and MDI-Global as well as our partners at ESOMAR for making this event possible!
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AI is transforming how research gets done, and synthetic data is emerging as one of the field's most exciting - and debated - developments. Join Wire and Sago for a thought-provoking conversation with Melanie Courtright, Chief Strategy Officer, as we explore the opportunities, challenges, and practical realities of synthetic data in research. Through real-world experiences and honest discussion, we'll examine where synthetic data can create value, how organizations are approaching adoption, and what it means for the future role of researchers. Whether you're exploring synthetic data for the first time or looking to sharpen your perspective, this session will leave you better equipped to navigate what's next.
Melanie Courtright is an accomplished leader and strategist with 30 years of experience shaping the future of the insights and analytics industry. As Chief Strategy Officer at Sago, she leads enterprise-wide strategic initiatives focused on growth, innovation, and the advancement of research excellence.
Before joining Sago, Melanie served as Chief Executive Officer of the Insights Association, where she guided the U.S. insights and analytics community through a period of significant transformation—strengthening quality standards, championing data ethics, and advocating for the responsible use of emerging technologies.
Throughout her career, Melanie has been a trusted voice on topics including data integrity, methodological rigor, and the evolving relationship between technology and human understanding. She remains dedicated to ensuring that insights continue to empower organizations to make smarter, more ethical, and impactful decisions.
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To say we miss you would be an understatement. While we’re glad everyone is staying home and staying safe, we’re eager to reconnect! In lieu of in-person events, we’ve cooked up something we think you’ll really enjoy. Join us on June 3rd from 3:30 – 5 PM for a free, virtual Wire Boston event on the topic, “Finding Your Voice.” Now is the perfect time to focus on your unique talents and put them to use. We’ll hear from three industry thought leaders on ways to be heard during the pandemic and after:
Afterward, we’ll break out into curated meeting rooms for an online “happy hour” with a chance to make new connections and learn from each other. You really won’t want to miss this — this event has limited space capabilities, register now to snag your spot!
Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
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Don’t miss the final in-person Quirk’s Event of 2026
The Quirk’s Event has one more in-person event left this year, Quirk’s Event – New York! Enjoy ample networking opportunities and a fun, collegial atmosphere with fellow researchers July 29- 30. Attendees can also enjoy a selection of informative sessions in one of the six different session rooms. Don’t miss out! Register before it's too late at TheQuirksEvent.com/NewYork2026.
Discount Code: Wire15
Ai4 2026 is America’s largest AI conference, showcasing actionable AI insights and strategic business applications. The conference connects over 12,000 executives & innovators with more than 1,000 speakers and 400 exhibitors shaping the future of AI. Attendees will take a deep dive into AI Agents, Generative AI, World Models, and industry-specific AI solutions that drive measurable growth and competitive advantage across sectors.
Ai4 is designed for leaders who want proven use cases, not just buzzwords.
You’ll also see:
Email tiana@womeninresearch.com for more information on discounts
Returning for its ninth year, CDAO Chicago 2026 is the premier event for America’s top data and analytics leaders across industries.
Join us for a transformative experience where experts share strategies for leveraging data to drive decision-making, foster innovation, and unlock business growth. This year’s event also highlights emerging technologies, governance best practices, and the intersection of AI and data ethics shaping the future of organizations everywhere.
Discount Code: WIR30
Discount code: ESOMAR2026_WIRE_15
CDAO Defense & Security 2026 is the premier event for senior data and analytics leaders across the U.S defense, intelligence, and national security agencies.
Join us for a transformative experience where industry experts will explore the latest strategies in data-driven decision-making, AI implementation, and data governance. This year’s event will focus on overcoming the unique challenges of the defense and security sectors, including enhancing mission readiness, strengthening cybersecurity, and ensuring the ethical and secure use of AI in national security operations.
Discount Code: WIR30
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Parking for the event is available at a nearby parking garage at 323 N. Ada St. The estimated parking rate is $9-10, this is an estimated rate and not a contracted rate by Intellus Worldwide or Xeris.
All registered attendees will need to show identification upon arrival at the event, prior to being allowed up to the 14th floor.
Registration is complimentary for both 2026 members and non-members, to RSVP by July 17th.
QRCA invites you to their third annual Qual Tech Days Virtual Conference, July 21st-23rd.
This year's theme, New Era, Bigger Questions, focuses on how qualitative research and insights are evolving in the AI era. Through presentations, panels, demos, and discussions, attendees will explore emerging tools, practical applications, and the bigger questions shaping the future of research.
Go to https://www.qrca.org/site/2026-qual-tech-days for more information and to register, and use the following discount code: QUALTECH20OFF
D&A Live Summer is a one-day virtual event bringing together leaders across data,
analytics, and AI to explore how enterprises are adapting in the age of artificial
intelligence.
From AI governance and autonomous analytics to modern data architecture and
enterprise transformation, the event focuses on the strategies, technologies, and
operational challenges shaping the future of data-driven organizations. The program
features live presentations, panel discussions, and interactive sessions with executives
and practitioners from across North America.
The free virtual event takes place on July 8th.
From Promise to Practice Scaling Data and AI Across Healthcare in 2026
Data & AI in Healthcare Online 2026 is a one-day virtual forum designed to help
senior healthcare data, AI, and digital leaders move beyond hype toward execution and
measurable outcomes.
Bringing together leaders from provider organizations, life sciences, and the broader
healthcare ecosystem, the event focuses on practical lessons in AI adoption,
governance, workforce enablement, and patient impact.
Through keynotes and panel discussions, the event provides an accessible, peer-driven
platform for healthcare leaders to learn what is working now, and what must change, to
scale AI safely and sustainably in 2026 and beyond.
Real world applications: what works, what doesn’t, what’s next
AI is transforming how we discover, analyse and act on insight. MRS’s AI Powered Insights conference brings together the most exciting real-world applications showing how organisations are using AI in numerous ways to accelerate insight and extend its impact.
Packed with case studies and live examples, you’ll see what’s working right now and what’s coming next. Crucially, our speakers won’t just showcase successes; they’ll reveal the challenges, missteps and limitations they’ve faced, and share what it really takes to design and deliver trusted, high-quality AI-augmented research today.
Discount Code: WIRE20
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
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