Wire hosts in-person events in 40+ cities globally, so you can build real professional connections. We team up with the industry's top conference organizations to bring you networking happy hours and dinners at the gatherings that matter most. And we partner with industry thoughtleaders to deliver free educational webinars all year long, keeping you sharp on the skills and trends shaping our field.
Wire events are free to attend, thanks to the generous sponsorship of industry sponsors.
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As artificial intelligence, evolving consumer behaviors, and declining engagement challenge traditional research methods, the industry faces a critical question: How do we create research experiences that people genuinely want to participate in while generating richer, more reliable insights?
This session brings together two complementary perspectives on the future of market research. The first presentation challenges the industry's long-standing reliance on incentivized survey participation and explores whether escalating investments in fraud detection, screening, and data cleaning are addressing the wrong problem. Instead, attendees will consider a future where AI-enabled, conversation-based methodologies transform quantitative research into engaging human experiences, producing deeper insights while improving respondent engagement and data quality.
Building on that theme, the second presentation demonstrates what happens when researchers move beyond studying consumers and instead bring consumers directly into the research process. Through a case study with Gen Z researchers working alongside Filippo Berio USA and Kroger, attendees will learn how embedding members of the target audience as interviewers, observers, analysts, and strategists revealed behaviors and decision-making patterns that traditional approaches often miss. The presentation will also candidly examine AI's role in the research process, highlighting both its value and the safeguards required to ensure trustworthy outcomes.
Together, these presentations challenge conventional assumptions about who participates in research, how insights are gathered, and the role AI should play in future methodologies. Attendees will gain practical inspiration for designing research that is more human-centered, more engaging, and ultimately more reflective of real-world consumer behavior.
Thank you to our sponsors, Burke and EMI Research Solutions, for making this event possible!
Parking
There are several convenient paid parking options within walking distance of The Marketer Collaborative. We recommend Mercer Garage, located directly behind the building, as the primary parking option for attendees. A surface lot across the street and metered street parking via the CincyPark app are also available. Please note that parking fees are the responsibility of attendees, as parking validation is not offered.
Anna Goldhahn leads research and behavioral science initiatives that support business, marketing, and customer strategy decisions at Prudential Financial. Throughout her career, spanning both agency and client-side leadership roles, she has focused on understanding how people make decisions and how organizations can better serve them. Her recent work explores one of the research industry's toughest challenges: engaging increasingly difficult-to-reach audiences. Anna is a frequent advocate for rethinking the participant experience and for creating research that earns participation rather than relying solely on financial incentives.
David doesn't fit neatly into the "academic presenter" box and that's exactly the point. As a Professor of Marketing at NKU's Haile College of Business and founder of The Underground Agency, he's spent nearly two decades building something rare: a research practice where real clients get real answers, and students do the work. With 25+ years in marketing and 17 years studying Gen Z and Millennials before it was a mainstream obsession, he brings the instincts of a practitioner and the rigor of a researcher – a combination that earned him recognition as a Cincinnati Marketing Legend.
The Underground Agency, recognized by AACSB International as a Catalyst of Change and one of the Top 25 Innovations That Inspire, is fully embedded in David's courses, giving student researchers an immersive, internship-caliber experience on projects for brands like P&G, Kroger, PepsiCo, Frontier Airlines, and Filippo Berio. It's part classroom, part consultancy, entirely serious about impact.
What sets David apart is his obsession with the gap between what people say and what they actually do...the behavioral undercurrents that traditional research often misses. His teams design mixed-methods research from the ground up: deliberate sequencing of qualitative and quantitative phases, in-context observation, and AI-assisted synthesis that accelerates without replacing human judgment. Clients keep coming back for another reason too: the researchers are the audience. When brands like P&G, PepsiCo, and Filippo Berio need to understand Gen Z, David's student teams don't just study them, they are them. That insider proximity, combined with rigorous methodology, is what turns messy shopper reality into strategies brands can act on Monday morning.
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Join us for our next Wire Atlanta event, part of this year's Strength in Numbers series, featuring Vickie Rodgers, SVP of Cox Communities at Cox Communications, who built her career from receptionist to executive and has interviewed over 200 C-suite women to uncover what actually drives advancement.
As always, expect great food, drinks, and plenty of time to connect with your fellow friends in insights — space is limited, so register early and bring a colleague!
Thank you to our event sponsors, Fieldwork ATL and KS&R, for making this event possible!
Speaker:
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We're excited to invite you to the first Wire Amsterdam event since our rebrand! Join us for an evening of creativity, conversation, and connection as we come together for a traditional Delft tile painting workshop.
Whether you're a seasoned artist or haven't picked up a paintbrush since school, this relaxed and informal session is all about taking time to unwind, meet fellow researchers, and celebrate the Wire community. You'll create your own hand-painted Delft tile to take home while enjoying drinks, networking, and great company.
Timings
As always, all are welcome. We hope you'll join us as we kick off this new chapter for Wire Amsterdam with a little creativity and a lot of conversation.
Thank you to our sponsor, Opinium, for making this event possible!
Places are limited for this event. If you'd like to attend, please sign up early. And if you find you're no longer able to make it, we'd really appreciate you letting us know so we can offer your place to another member of the Wire community who would love to join.
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Kristin Chase will lead an interactive session focused on critical thinking, decision-making, and sound judgment—skills that are becoming even more important as AI continues to reshape the workplace.
Attendees will learn how to:
- Think more critically and differently about decisions
- Ask better questions to challenge current approaches and uncover alternatives
- Apply practical models and techniques to identify root causes and balance analysis with decisive action
The session will also include a brief interactive exercise so attendees can apply the concepts to a real decision they are currently facing.
Thank you to our sponsor, Sago, for making this event possible!
Kristin Chase is an organizational development consultant, culture strategist, and executive coach with over 24 years of experience helping organizations and leaders thrive through growth and change. Kristin partners with hospitality, entertainment, and non-profit organizations to intentionally design, align and activate their dream company culture and coach high-potential and emerging executives to expand their impact and effectiveness.
Kristin brings deep expertise in global talent and culture transformation, having led Organizational Development (OD) at Universal Destinations & Experiences (part of NBCUniversal / Comcast), where she advanced internally to Senior Director and helped build and scale the OD function during periods of rapid business growth. She has delivered over 400 hours of executive and leadership coaching and is known for her ability to blend strategic insight with practical, human-centered solutions.
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Join us for an evening of networking and personal branding. We'll be continuing our exploration of the Charlotte Region, this time at Canteen at Camp North End, discussing both your personal brand and the brand of Insights.
Thank you to our event partner, Insights Association, and to our sponsor, CivicScience, for making this event possible!
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Wire events are promoted on a 30-day-out schedule; the best way to know about events near you when they are announced is to join our mailing list.
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As artificial intelligence, evolving consumer behaviors, and declining engagement challenge traditional research methods, the industry faces a critical question: How do we create research experiences that people genuinely want to participate in while generating richer, more reliable insights?
This session brings together two complementary perspectives on the future of market research. The first presentation challenges the industry's long-standing reliance on incentivized survey participation and explores whether escalating investments in fraud detection, screening, and data cleaning are addressing the wrong problem. Instead, attendees will consider a future where AI-enabled, conversation-based methodologies transform quantitative research into engaging human experiences, producing deeper insights while improving respondent engagement and data quality.
Building on that theme, the second presentation demonstrates what happens when researchers move beyond studying consumers and instead bring consumers directly into the research process. Through a case study with Gen Z researchers working alongside Filippo Berio USA and Kroger, attendees will learn how embedding members of the target audience as interviewers, observers, analysts, and strategists revealed behaviors and decision-making patterns that traditional approaches often miss. The presentation will also candidly examine AI's role in the research process, highlighting both its value and the safeguards required to ensure trustworthy outcomes.
Together, these presentations challenge conventional assumptions about who participates in research, how insights are gathered, and the role AI should play in future methodologies. Attendees will gain practical inspiration for designing research that is more human-centered, more engaging, and ultimately more reflective of real-world consumer behavior.
Thank you to our sponsors, Burke and EMI Research Solutions, for making this event possible!
Parking
There are several convenient paid parking options within walking distance of The Marketer Collaborative. We recommend Mercer Garage, located directly behind the building, as the primary parking option for attendees. A surface lot across the street and metered street parking via the CincyPark app are also available. Please note that parking fees are the responsibility of attendees, as parking validation is not offered.
Anna Goldhahn leads research and behavioral science initiatives that support business, marketing, and customer strategy decisions at Prudential Financial. Throughout her career, spanning both agency and client-side leadership roles, she has focused on understanding how people make decisions and how organizations can better serve them. Her recent work explores one of the research industry's toughest challenges: engaging increasingly difficult-to-reach audiences. Anna is a frequent advocate for rethinking the participant experience and for creating research that earns participation rather than relying solely on financial incentives.
David doesn't fit neatly into the "academic presenter" box and that's exactly the point. As a Professor of Marketing at NKU's Haile College of Business and founder of The Underground Agency, he's spent nearly two decades building something rare: a research practice where real clients get real answers, and students do the work. With 25+ years in marketing and 17 years studying Gen Z and Millennials before it was a mainstream obsession, he brings the instincts of a practitioner and the rigor of a researcher – a combination that earned him recognition as a Cincinnati Marketing Legend.
The Underground Agency, recognized by AACSB International as a Catalyst of Change and one of the Top 25 Innovations That Inspire, is fully embedded in David's courses, giving student researchers an immersive, internship-caliber experience on projects for brands like P&G, Kroger, PepsiCo, Frontier Airlines, and Filippo Berio. It's part classroom, part consultancy, entirely serious about impact.
What sets David apart is his obsession with the gap between what people say and what they actually do...the behavioral undercurrents that traditional research often misses. His teams design mixed-methods research from the ground up: deliberate sequencing of qualitative and quantitative phases, in-context observation, and AI-assisted synthesis that accelerates without replacing human judgment. Clients keep coming back for another reason too: the researchers are the audience. When brands like P&G, PepsiCo, and Filippo Berio need to understand Gen Z, David's student teams don't just study them, they are them. That insider proximity, combined with rigorous methodology, is what turns messy shopper reality into strategies brands can act on Monday morning.
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Join Wire Nairobi for an intimate conversation with Nelly Wainaina, Group Director of Marketing Communications and Citizenship at NCBA Group, as we explore what it takes to lead marketing and brand strategy across some of Africa's most competitive markets.
With over 25 years of international marketing experience spanning Coca-Cola, Colgate-Palmolive, Reckitt Benckiser, Mondelez, and now NCBA, Nelly brings a rare vantage point on building brands and developing leaders across the continent. She'll share what's shaped her approach to marketing leadership and what it means to grow both business and people at scale.
A special thank you to our sponsors, NCBA, Safaricom, Eabl, BTC, Ipsos, Apex Research, and Casa Marketing, for making this event possible!
Dress code: ‘A touch of Gold’
Ms. Wainaina is the Group Director, Marketing, Communication and Citizenship with over 25 years of international marketing experience across multiple countries in Africa and beyond, where she has led numerous strategic marketing initiatives, including consumer innovations and developing marketing campaigns. She has led notable business projects in Africa and grown market share plus brand equity for global brands.
Nelly has served in diverse roles for multinational companies, namely The Coca-Cola Company, Colgate-Palmolive, Reckitt Benckiser, and Mondelez. Before joining NCBA, Nelly held senior roles at The Coca-Cola Company, where she served as Front-Line Marketing Senior Director for Africa, aligning marketing strategies across 54 markets and managing significant P&L budgets for five key brand categories
In her current role, she has delivered tremendous growth of the NCBA brand across the Group since her appointment in 2022 and is passionate in developing leaders for Africa. Her work and leadership have earned local and international recognition. In March 2025, she clinched the C-Level Leadership Excellence Award as the Overall Winner at the DIAR Awards, a milestone that underscored her influence and standing as one of Kenya's most respected corporate marketing and communications leaders. Additionally, Marketing Woman of the Year at the 13th Marketing World Awards: voted among the Top 25 Most Influential Women in Marketing Impacting Businesses in 2022 by Business Monthly East Africa and in 2026 made the list on the inaugural Africa CMO 100 (ACMO100) — recognizing the 100 most impactful marketing, brand and reputation leaders shaping Africa’s story, identity, and prosperity.
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In an industry that’s constantly evolving, the research, data & insights landscape has seen its fair share of disruption. From the rise of automation and AI, to shifting client expectations, economic uncertainty and workplace games. Navigating these changes has tested our resilience, attitude and wellbeing, but ‘she’ll be right’.
‘The Unpolished Path’ is dedicated to celebrating the resilience, reinvention and real-life lessons of women in insights and related industries. Through candid conversations and shared experiences, we’ll explore how missteps have led to key milestones – and how paths we didn’t plan often shaped us the most.
Join us as we bring together our industry of experienced rollercoaster riders, as we discuss:
We're bringing together an exceptional line up - Kat Francis, Jacqueline Freeman and Sophia Blair! 🔥
Thank you to our event sponsors, Dynata, Luma, and Xero for making this event possible!
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We’re hosting a Women in Research Night with Verso and Dynata at La Cristellerie: an evening bringing together leading voices in insights to explore how AI is reshaping consumer research. Expect a curated panel discussion followed by drinks and networking with the community. A chance to connect, exchange, and rethink what the future of insights looks like.
A BIG thanks to our sponsors, Verso & Dynata, for making this event possible!
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Get ready to level up — life and work hacks are coming to Wire NYC! Mark your calendars for June 10th, 6–8 pm, for an inspiring evening of game-changing tips, career-boosting tricks, and real talk at the woman-owned TALEA Beer Company in Williamsburg, New York.
Whether you're looking to sharpen your personal brand, navigate the next chapter of your career, or just steal a few brilliant life hacks from your industry peers — this is the evening for you. Come curious, leave empowered. This isn't just a networking event — it's your cheat code to growing yourself and your career, surrounded by a community that gets it.
Don't miss out on the summer's most energizing evening, and thanks to our incredible sponsor, KS&R!
See you there!
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Wire Community Mailing List subscribers are the first to know about our special events like conference happy hours, dinners, and more. Join the mailing list today!
San Francisco's waterfront is calling!
Join Wire and Esomar for a pre-show mix and mingle ahead of Greenbook's IIEX West, taking place on Fisherman's Wharf. Come reconnect with familiar faces, meet new ones, and kick off IIEX West with good company and gorgeous views.
Thank you to our sponsors, AYTM, Dynata, Esomar, Listen Labs, Prodege, and Rep Data, and to our event partner, Greenbook, for making this event possible!
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The Wire Exec Leadership Summit is an immersive, transformational retreat and networking opportunity for woman executive leaders within the data, research, and Insights space. Immerse yourself in this transformative gathering of the industry’s predominant woman leaders, all while engaging with the restorative and peaceful coastal setting. We'll meet in Italy at the historic Grand Hotel Palazzo Livorno where we've planned a whole new program of rich, curated content and restorative activities with the unique business goals and personal growth objectives of the executive in mind.
This year we are shaking things up with an impressive line-up of fresh speakers, from both within and outside of the research industry, on topics requested by you, with an agenda that allows plenty of time for networking and relaxation. We have 30 spots available for this one-of-a-kind experience — be sure to register as soon as possible to ensure your spot. Your ticket to the EU Summit includes your room and all group meals for the duration of the Summit agenda. We’re excited to see you!
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We're BACK for another fun and exciting Happy Hour to celebrate the global Quirk's New York conference comuunity! Whether you're a New York local or in town for the event, this is an unmissable opportunity to meet fellow data, research, and insights industry colleagues and to forge new connections. Meet, mingle, and reconnect just blocks from Javits Center as well as all conference block hotels. This free event will sell out very, very quickly. Register ASAP!
A BIG thank you to our Corporate Donor host Quest Mindshare, to our event sponsors Outset.ai, Delineate, New York Life Insurance, OvationMR and Symmetric, and to our conference partner Quirks Media for making this event possible!
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Be part of an unforgettable experience where insights are recentered around humans. Our day begins on a docked yacht in the old port of Cannes with a casual breakfast and intimate opportunity to network and connect with peers. You'll love this opportunity to take a break from the madness with each other and industry leaders.
Then it's time to unwind and connect during our “Treat Yourself” Lunch, where you’ll enjoy gourmet bites and an opportunity to take a break from the madness with each other and industry leaders.
In the afternoon, we turn up the thought leadership. First, the "Emotional Attention in Insights" panel brings together heavyweights from the entertainment world to explore how emotional resonance is transforming the way we understand audiences. Next, we spotlight creators and platforms with top minds from Snap, TikTok, and more.
Finally, wind down with some harbor cruising and conversation during our Coastal Cruise & Wire Panel: Humans in Research, where we'll navigate the evolving role of human insight in a tech-driven world. Stay tuned for a stellar speaker lineup, moderated by Danielle Chinitz of Opinion Route.
Welcome aboard!
Space is limited. Make sure to sign up here for the sessions you would like to join. We’ll email you with confirmation of your registration.
11:00 - 2:00 PM Casual Breakfast, Treat Yourself Experiences, and Networking
2:00 PM – 3:00 PM Panel: Emotional Attention in Insights: Using Neuroscience to Illuminate Audience Attachment and Connection in Entertainment
3:00 PM – 4:00 PM Panel: Creator Content Across Platforms: Hear from leading minds across social platforms about how creators are connecting with audiences in new ways
4:00 PM – 6:00 PM Coastal Cruise with Appetizers, Wine & Wire Panel: Recentering Humans in Research in the Dawn of AI
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In just a few short months, 2025 has already been characterized by global economic recalibration, political transitions across major markets, and accelerating AI integration. As a result, executives face heightened market volatility that demands both agility and strategic vision. This engaging 90-minute workshop equips senior leaders with practical frameworks and actionable strategies to navigate these complex currents while maintaining organizational stability and growth.
Join Wire and Greenbook for a pre-IIEX NA Workshop led by Wire Founder & Growth Strategist Kristin Luck in Washington D.C. this April. Participants will engage in focused exercises to develop critical skills in market trend analysis, financial resilience planning, stakeholder communication, and strategic recalibration. Through collaborative problem-solving and expert guidance, executives will learn to transform market volatility from a threat into a strategic advantage.
This workshop delivers immediate value through:
Perfect for C-suite executives and senior leaders who need to make confident decisions in today's shifting landscape. Participants will leave with a personalized action plan ready for immediate implementation. This session has limited seating and will fill up quickly; register now to secure your spot!
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We hope you can join us for one of our most exciting and well-attended events of the year: our conference kickoff Happy Hour at IIEX NA! Meet us in Washington D.C. for an evening of networking, connection, fun & games, and more! We're thrilled to once again join Greenbook for the IIEX NA conference, providing an informal and supportive space for conference attendees of all genders to connect before the main event takes off.
A BIG thank you to the Greenbook team for inviting us back to celebrate this year and to Emporia, Full Circle Research, Insights Exchange, PureSpectrum, QuestionPro and RepData for making this event possible!
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We're thrilled to return for another Quirks Chicago this April! Join us at the Quirks Chicago conference venue, the Hyatt Regency O'Hare, for a kickoff Happy Hour. Forge important connections before the conference takes place, reconnect with old friends, and enjoy drinks and light snacks while we celebrate the global Quirks community! Space for this event is limited and will sell out quickly; register ASAP to snag your spot. A HUGE thank you to the Quirks team for inviting us back, to our Corporate Donor host PureSpectrum, and to Multilingual Connections, Tango, and SightX for making this event possible!
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GLP-1 medications are changing appetite, but appetite is only one part of why people eat. Habit, ritual, emotion, and sensory expectation don't just disappear when the hunger signal does. So what happens to the product experience when appetite is no longer the driver?
Curion studied consumers across two phases — a qualitative Digital Selfnography and a quantitative Central Location Test — to find out. We recruited current users, former users, and never-users of GLP-1 medications, studied side by side, across their real daily eating lives and product evaluations.
In this webinar, lead researchers Hudson Hausmann and Rachel Orona present what we found and what it means for the products being developed for this consumer right now.
What You'll Learn
- How GLP-1 usage impacts appetite, cravings, satiety, and the motivation to eat
- Where the physical and emotional experiences of eating align and where they don't
- Which product categories GLP-1 users are focused on now, and how product choice and occasions are changing
- Whether GLP-1 users are consciously seeking different textures, formats, and portion sizes, or whether the shift is happening before they've recognized it
- How the joy of eating differs across current, former, and never-users of GLP-1 medications
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"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.
This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!
August Session: “Strength in Numbers: Women, AI, and the Competitive Edge” — Celebrated on Women's Equality Day, this panel brings together women at the forefront of AI adaption in research, data, and insights to explore what competitive advantage looks like in a rapidly evolving industry — and how contributing to that evolution is itself a strategy.
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AI is transforming how research gets done, and synthetic data is emerging as one of the field's most exciting - and debated - developments. Join Wire and Sago for a thought-provoking conversation with Melanie Courtright, Chief Strategy Officer, as we explore the opportunities, challenges, and practical realities of synthetic data in research. Through real-world experiences and honest discussion, we'll examine where synthetic data can create value, how organizations are approaching adoption, and what it means for the future role of researchers. Whether you're exploring synthetic data for the first time or looking to sharpen your perspective, this session will leave you better equipped to navigate what's next.
Melanie Courtright is an accomplished leader and strategist with 30 years of experience shaping the future of the insights and analytics industry. As Chief Strategy Officer at Sago, she leads enterprise-wide strategic initiatives focused on growth, innovation, and the advancement of research excellence.
Before joining Sago, Melanie served as Chief Executive Officer of the Insights Association, where she guided the U.S. insights and analytics community through a period of significant transformation—strengthening quality standards, championing data ethics, and advocating for the responsible use of emerging technologies.
Throughout her career, Melanie has been a trusted voice on topics including data integrity, methodological rigor, and the evolving relationship between technology and human understanding. She remains dedicated to ensuring that insights continue to empower organizations to make smarter, more ethical, and impactful decisions.
thank you to our sponsors
"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.
This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!
July Session: “Safety in Numbers: Building Stronger Teams & Workflows”— Discover how organizations are combining human expertise with AI capabilities to create more resilient, capable research teams. See how collaborative workflows and shared methodologies amplify individual strengths and reduce blind spots.
Heather Fawson is Sr. Director, Sales Enablement at PureSpectrum, where she leads enablement for the company's global sales team. With 15 years of experience across enablement, sales, account management, and client development, she brings a rare mix of relationship instinct and technical depth, partnering closely with sales to turn industry and technical knowledge into practical solutions for the researchers and insights professionals PureSpectrum serves. Heather is driven by helping her team show up with the confidence and clarity PureSpectrum brings to the market research industry.
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Todd Myers is a 20-year industry executive with experience leading business and operational teams from prominent firms in the industry like Nielsen, Kantar, Harris Interactive, and Confirmit. His deep understanding of market research and extensive experience at leveraging technology help drive the continued growth of PureSpectrum. Todd holds a Bachelor of Arts Political Sciences from Moravian College and an MBA in Management from the Temple University Executive Program.
Cecilia Engelking is Vice President of Client Development at PureSpectrum, where she leads a team focused on research automation and programmatic sampling for clients. Over her 10+ years in the industry, Cecilia has built her career on strong client relationships, exceptional service, and technical knowledge. She now channels that same energy into growing and mentoring her team. She's passionate about helping clients get the most value out of programmatic sample for their research needs/systems.
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AI is getting faster, cheaper, and more capable by the month. But better AI doesn't make human researchers redundant — it makes the distinctly human qualities they bring more valuable, not less. The researchers who will thrive are those who understand how to use AI as an accelerant while bringing something to the work that no model can replicate: judgment, interpretation, and the intelligence that comes from genuinely understanding people.
This webinar explores what that actually looks like in practice. We'll dig into why human-centered skills — the ability to read a room, ask the right question at the right moment, build trust with respondents and clients, and make sense of data in context — sit at the heart of research quality, and why they remain the hardest thing to automate.
Drawing on audience polling, we'll hear directly from researchers about how these skills shape their work, whether they're valued as highly as technical or analytical capabilities in their organizations, and what gets in the way of them being recognized as genuine strategic assets. From organizational culture and the absence of ROI metrics, to imposter syndrome and shifting client expectations, we'll map the real barriers, and start to dismantle them.
We'll close by exploring what it would take to change the conversation: the frameworks, the language, the role models, and the evidence researchers need to advocate confidently for the human layer in an AI-driven environment.
thank you to our sponsors
"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.
This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!
June Session: "The Intelligence Advantage: AI, Data, and the Brand Imperative"
AI is rewriting the rules of brand-building — from how decisions get made to how creative comes to life. But what does that actually look like inside one of the world's most recognized brands?
Join us for a candid conversation with Lydia Armstrong of PepsiCo's Consumer AI Acceleration team, where we'll move past the hype and into the real work: the tools teams are betting on, the cross-functional ways of working that make speed possible, and the organizational shifts behind smarter, faster decisions. Lydia partners with marketing leaders around the globe to advance how brands are built and creative is developed — and she'll share what it takes to turn AI from a buzzword into a genuine competitive edge.
Whether you're leading a team, shaping strategy, or just trying to separate signal from noise, you'll leave with a clearer picture of where data and AI are taking the brands of tomorrow.
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Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
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CISO New York brings together senior cybersecurity leaders for a day of peer-led discussion, practical insight, and real-world strategies shaping the future of enterprise security.
Taking place in September, the event focuses on the most pressing challenges facing today’s CISOs, including AI-driven threats, cloud and multi-cloud security, identity and access management, GRC, and the growing need to align cybersecurity with business and board-level priorities.
Designed for security decision-makers across enterprise organizations, the agenda features interactive sessions, case studies, and peer exchange focused on what’s working in practice, not just theory.
At the MRS Behavioural Science Summit 2026 you'll hear from practitioners, researchers and organisations blending behavioural science and market research to solve real-world commercial, societal and policy challenges and demonstrating results that stand up to scrutiny.
Where Great Minds Meet
Resourcing and repositioning insights as data and human intelligence engines requires AI-augmentation, cross-functional strategies and foresight-driven capabilities. How do we become recognized as the intelligence, innovation, ideation and imagination resources that are embedded in the culture throughout our life sciences organizations?
At the Institute in September, our community of health insights and analytics colleagues come together for transparent discussions on the latest technology, tools and techniques that make us the nimble and trusted knowledge partners our brands rely upon ... and honor the best and brightest in our industry at the Awards Ceremony. Learn more about our awards here.
There are grants available for people new to Intellus to attend the Institute in Sept for free. Here’s the application form.
Prodege is hosting a webinar with Hypothesis, "Chat With Your Data, Smarter: Accelerating Insights with Hypothesis & Prodege" on October 1st.
Join Us at TMRE 2026
Looking for new ways to strengthen the impact of your insights? TMRE: The Market Research Event helps insights professionals turn consumer understanding into stronger decisions and greater influence. Join us October 5-7 in Denver to explore 120+ sessions on insights-driven strategy, AI, analytics, consumer trends, and more.
Learn more here and use promo code WIRE20 to save 20% on your conference pass.
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Ai4 2026 is America’s largest AI conference, showcasing actionable AI insights and strategic business applications. The conference connects over 12,000 executives & innovators with more than 1,000 speakers and 400 exhibitors shaping the future of AI. Attendees will take a deep dive into AI Agents, Generative AI, World Models, and industry-specific AI solutions that drive measurable growth and competitive advantage across sectors.
Ai4 is designed for leaders who want proven use cases, not just buzzwords.
You’ll also see:
Email tiana@womeninresearch.com for more information on discounts
Don’t miss the final in-person Quirk’s Event of 2026
The Quirk’s Event has one more in-person event left this year, Quirk’s Event – New York! Enjoy ample networking opportunities and a fun, collegial atmosphere with fellow researchers July 29- 30. Attendees can also enjoy a selection of informative sessions in one of the six different session rooms. Don’t miss out! Register before it's too late at TheQuirksEvent.com/NewYork2026.
Discount Code: Wire15
Parking for the event is available at a nearby parking garage at 323 N. Ada St. The estimated parking rate is $9-10, this is an estimated rate and not a contracted rate by Intellus Worldwide or Xeris.
All registered attendees will need to show identification upon arrival at the event, prior to being allowed up to the 14th floor.
Registration is complimentary for both 2026 members and non-members, to RSVP by July 17th.
QRCA invites you to their third annual Qual Tech Days Virtual Conference, July 21st-23rd.
This year's theme, New Era, Bigger Questions, focuses on how qualitative research and insights are evolving in the AI era. Through presentations, panels, demos, and discussions, attendees will explore emerging tools, practical applications, and the bigger questions shaping the future of research.
Go to https://www.qrca.org/site/2026-qual-tech-days for more information and to register, and use the following discount code: QUALTECH20OFF
D&A Live Summer is a one-day virtual event bringing together leaders across data,
analytics, and AI to explore how enterprises are adapting in the age of artificial
intelligence.
From AI governance and autonomous analytics to modern data architecture and
enterprise transformation, the event focuses on the strategies, technologies, and
operational challenges shaping the future of data-driven organizations. The program
features live presentations, panel discussions, and interactive sessions with executives
and practitioners from across North America.
The free virtual event takes place on July 8th.
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
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