Wire hosts in-person events in 40+ cities globally, partners with the leading industry conference organizations for annual networking events and dinners, and collaborates with corporate teams to develop free educational webinar content throughout the year.
Our events are free to attend thanks to sponsorship from forward-thinking companies and leaders.
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Join Wire Nairobi for an intimate conversation with Nelly Wainaina, Group Director of Marketing Communications and Citizenship at NCBA Group, as we explore what it takes to lead marketing and brand strategy across some of Africa's most competitive markets.
With over 25 years of international marketing experience spanning Coca-Cola, Colgate-Palmolive, Reckitt Benckiser, Mondelez, and now NCBA, Nelly brings a rare vantage point on building brands and developing leaders across the continent. She'll share what's shaped her approach to marketing leadership and what it means to grow both business and people at scale.
A special thank you to our sponsors, NCBA, Safaricom, Eabl, BTC, Ipsos, Apex Research, and Casa Marketing, for making this event possible!
Dress code: ‘A touch of Gold’
Ms. Wainaina is the Group Director, Marketing, Communication and Citizenship with over 25 years of international marketing experience across multiple countries in Africa and beyond, where she has led numerous strategic marketing initiatives, including consumer innovations and developing marketing campaigns. She has led notable business projects in Africa and grown market share plus brand equity for global brands.
Nelly has served in diverse roles for multinational companies, namely The Coca-Cola Company, Colgate-Palmolive, Reckitt Benckiser, and Mondelez. Before joining NCBA, Nelly held senior roles at The Coca-Cola Company, where she served as Front-Line Marketing Senior Director for Africa, aligning marketing strategies across 54 markets and managing significant P&L budgets for five key brand categories
In her current role, she has delivered tremendous growth of the NCBA brand across the Group since her appointment in 2022 and is passionate in developing leaders for Africa. Her work and leadership have earned local and international recognition. In March 2025, she clinched the C-Level Leadership Excellence Award as the Overall Winner at the DIAR Awards, a milestone that underscored her influence and standing as one of Kenya's most respected corporate marketing and communications leaders. Additionally, Marketing Woman of the Year at the 13th Marketing World Awards: voted among the Top 25 Most Influential Women in Marketing Impacting Businesses in 2022 by Business Monthly East Africa and in 2026 made the list on the inaugural Africa CMO 100 (ACMO100) — recognizing the 100 most impactful marketing, brand and reputation leaders shaping Africa’s story, identity, and prosperity.
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In an industry that’s constantly evolving, the research, data & insights landscape has seen its fair share of disruption. From the rise of automation and AI, to shifting client expectations, economic uncertainty and workplace games. Navigating these changes has tested our resilience, attitude and wellbeing, but ‘she’ll be right’.
‘The Unpolished Path’ is dedicated to celebrating the resilience, reinvention and real-life lessons of women in insights and related industries. Through candid conversations and shared experiences, we’ll explore how missteps have led to key milestones – and how paths we didn’t plan often shaped us the most.
Join us as we bring together our industry of experienced rollercoaster riders, as we discuss:
We're bringing together an exceptional line up - Kat Francis, Jacqueline Freeman and Sophia Blair! 🔥
Thank you to our event sponsors, Dynata, Luma, and Xero for making this event possible!
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We’re hosting a Women in Research Night with Verso and Dynata at La Cristellerie: an evening bringing together leading voices in insights to explore how AI is reshaping consumer research. Expect a curated panel discussion followed by drinks and networking with the community. A chance to connect, exchange, and rethink what the future of insights looks like.
A BIG thanks to our sponsors, Verso & Dynata, for making this event possible!
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Get ready to level up — life and work hacks are coming to Wire NYC! Mark your calendars for June 10th, 6–8 pm, for an inspiring evening of game-changing tips, career-boosting tricks, and real talk at the woman-owned TALEA Beer Company in Williamsburg, New York.
Whether you're looking to sharpen your personal brand, navigate the next chapter of your career, or just steal a few brilliant life hacks from your industry peers — this is the evening for you. Come curious, leave empowered. This isn't just a networking event — it's your cheat code to growing yourself and your career, surrounded by a community that gets it.
Don't miss out on the summer's most energizing evening, and thanks to our incredible sponsor, KS&R!
See you there!
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Between the gender pay gap, retirement gap and the motherhood penalty, financial independence can feel out of reach for women in Australia - but it doesn’t have to be.
In this keynote, financial educator Lacey Filipich will share:
Lacey will include an inspirational case study for anyone who’s ever wondered ‘Am I too late to fix my finances?’
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Join Wire for our annual luncheon at Esomar Congress, this year taking place in Valencia, Spain!
This is one of our largest and most well-attended global events, bringing together the insights community for a celebration of connection and community during Congress week.
Valencia sets the stage for something special this year. Beyond the historic charm and modern architecture that define the city, Valencia holds a special place as the true birthplace of paella, and we can't think of a better setting to gather, share a meal, and reconnect with friends and colleagues from across the industry.
A big thank you to our sponsors, Forsta, FUEL + Focus Room, G3 Translate, and Harmon Research, and to our conference partners at Esomar for making this event possible!
Still need your Esomar Congress ticket? Use code ESOMAR2026_WIRE_15 for a discount at checkout: events.esomar.org/congress-2026-registration
Career Metamorphosis — The Power of Personal Reinvention
This year's Congress theme, Metamorphosis, is being explored through the transformation of research, methodology, and AI. At our Wire Luncheon, we turn that lens inward. Join us for a candid fireside conversation with women who've pivoted their careers not once, but as an ongoing practice. They'll share the moments that inspired career change, what nearly didn't work, and how community — not solo grit — made the difference.
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In just a few short months, 2025 has already been characterized by global economic recalibration, political transitions across major markets, and accelerating AI integration. As a result, executives face heightened market volatility that demands both agility and strategic vision. This engaging 90-minute workshop equips senior leaders with practical frameworks and actionable strategies to navigate these complex currents while maintaining organizational stability and growth.
Join Wire and Greenbook for a pre-IIEX NA Workshop led by Wire Founder & Growth Strategist Kristin Luck in Washington D.C. this April. Participants will engage in focused exercises to develop critical skills in market trend analysis, financial resilience planning, stakeholder communication, and strategic recalibration. Through collaborative problem-solving and expert guidance, executives will learn to transform market volatility from a threat into a strategic advantage.
This workshop delivers immediate value through:
Perfect for C-suite executives and senior leaders who need to make confident decisions in today's shifting landscape. Participants will leave with a personalized action plan ready for immediate implementation. This session has limited seating and will fill up quickly; register now to secure your spot!
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We hope you can join us for one of our most exciting and well-attended events of the year: our conference kickoff Happy Hour at IIEX NA! Meet us in Washington D.C. for an evening of networking, connection, fun & games, and more! We're thrilled to once again join Greenbook for the IIEX NA conference, providing an informal and supportive space for conference attendees of all genders to connect before the main event takes off.
A BIG thank you to the Greenbook team for inviting us back to celebrate this year and to Emporia, Full Circle Research, Insights Exchange, PureSpectrum, QuestionPro and RepData for making this event possible!
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We're thrilled to return for another Quirks Chicago this April! Join us at the Quirks Chicago conference venue, the Hyatt Regency O'Hare, for a kickoff Happy Hour. Forge important connections before the conference takes place, reconnect with old friends, and enjoy drinks and light snacks while we celebrate the global Quirks community! Space for this event is limited and will sell out quickly; register ASAP to snag your spot. A HUGE thank you to the Quirks team for inviting us back, to our Corporate Donor host PureSpectrum, and to Multilingual Connections, Tango, and SightX for making this event possible!
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SampleCon and Wire invite you to join the Leadership Mixer LATAM, an exclusive event designed to offer a dynamic and meaningful networking experience for senior leaders in the insights industry.
This happy hour will bring together up to 50 executives on March 31st in Lima, Peru, at the Barrio Restaurant, near the hotel where ESOMAR LATAM will be held.
Following the huge success of our Leadership Mixer in New York in Fall 2024, which reached a waitlist and received rave reviews, we’re excited to bring this experience to Latin America.
LOCATION: Av. las Begonias 419, San Isidro 15046, Peru
TIME: 7:00PM - 9:00PM
This event is open to senior-level leaders, executives, client-side SVPs and above. If you are qualifying, please contact Rachel (rachel@samplecon.com) with your name, title, and company to register.
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We're thrilled to partner with the VIBE Black Market Research & Insights Professionals Conference to kickoff their inaugural event in Atlanta, GA this March! Join us Thursday, March 13th, for a networking "Game Night" featuring the 40+ Double Dutch Club who will show off their hopscotch, hula hooping, and jump rope skills — and help us learn the ropes! For those that prefer a little more laid back fun, we'll have games such as giant Jenga, Checkers, and Connect Four — and more!
A BIG thank you to VIBE for inviting us to collaborate on this fun event and to C+R Research for making this evening possible — we couldn't do it without you!
Learn more and register for VIBE here.
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Sponsor a career-building event and gain brand visibility, qualified leads, and VIP access for your team.
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"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.
This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!
August Session: “Strength in Numbers: Women, AI, and the Competitive Edge” — Celebrated on Women's Equality Day, this panel brings together women at the forefront of AI adaption in research, data, and insights to explore what competitive advantage looks like in a rapidly evolving industry — and how contributing to that evolution is itself a strategy.
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AI is transforming how research gets done, and synthetic data is emerging as one of the field's most exciting - and debated - developments. Join Wire and Sago for a thought-provoking conversation with Melanie Courtright, Chief Strategy Officer, as we explore the opportunities, challenges, and practical realities of synthetic data in research. Through real-world experiences and honest discussion, we'll examine where synthetic data can create value, how organizations are approaching adoption, and what it means for the future role of researchers. Whether you're exploring synthetic data for the first time or looking to sharpen your perspective, this session will leave you better equipped to navigate what's next.
Melanie Courtright is an accomplished leader and strategist with 30 years of experience shaping the future of the insights and analytics industry. As Chief Strategy Officer at Sago, she leads enterprise-wide strategic initiatives focused on growth, innovation, and the advancement of research excellence.
Before joining Sago, Melanie served as Chief Executive Officer of the Insights Association, where she guided the U.S. insights and analytics community through a period of significant transformation—strengthening quality standards, championing data ethics, and advocating for the responsible use of emerging technologies.
Throughout her career, Melanie has been a trusted voice on topics including data integrity, methodological rigor, and the evolving relationship between technology and human understanding. She remains dedicated to ensuring that insights continue to empower organizations to make smarter, more ethical, and impactful decisions.
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We’re excited to announce that Wire Toronto will be hosting its first online NATIONAL event on December 15th, open to the entire Wire Canada community! Join us for some virtual networking with fellow Canadian MRX professionals. Since many of us are working from home, we’ll also bring in a professional yoga instructor to share some tips about mindfulness and stretching at our work from home “offices.” We’ll even get a chance to put these new skills into practice!
This free event is for Canadian Market Research and adjacent industry professionals only — please only register if you are local to the Canadian market and work in the industry. Like any other Wire event, attendees of all gender identities are welcome! As always, THANK YOU to Canadian Viewpoint and Logit Group for supporting this online event! We couldn’t do this without you.
This event has already occurred; view the recorded session here.
Reconnect and refocus for 2021 with the Wire Los Angeles chapter! We'll meet online for a brief presentation with Pinterest's Head of Brand Insights Jenna Landi who will share tips from her experience in the eye of the change-storm, creating focus and advocating for herself (and team) amidst the fast pace of change.
Stick around for a Q+A where you can pose your questions regarding Insights and adaptability, followed by a networking session that will get attendees meeting and greeting. Be sure to invite friends and colleagues of all gender-identities to attend as well. A big thank you to Alter Agents and Full Circle Research for sponsoring this event and for your continued support of Women in Research — we couldn't do it without you!
This event has already aired — view the session recording here.
Join Wire on Wednesday December 2nd for an evening that will be out of this world! Relax, and join us for an intimate and inspirational, fireside chat with former NASA Chief Information Officer, Renee Wynn.
Renee P. Wynn retired April 30th as the NASA Chief Information Officer after 30-years of federal service. As the NASA CIO, Ms. Wynn led the effort to collaborate with the complex NASA mission programs to improve NASA’s global cybersecurity posture and continuously transform IT management, while overseeing an IT Portfolio of more than $2B and providing IT services to more than 60,000 customers across the globe. Prior to joining NASA, Ms. Wynn spent 25 years with the Environmental Protection Agency, and was the Acting CIO and Assistant Administrator for the Office of Environmental Information.
In conversation with Renee, we'll discuss what NASA has taught her about goal building, her experience working in a male-dominated industry, and career advice for women of any age.
Do you have a burning question for the former CIO of NASA? Would you like to participate in the interviewing yourself? If you would like to participate in our event and have the opportunity to showcase your question to the former CIO of NASA, please let us know when registering. We will be selecting individuals to partake in our spotlight moments, during the fireside chat with Renee.
Register now and remember to bring your own drinks and snack, find a comfortable spot — and get ready to enjoy: this will be a night to remember! Click here to watch an awesome video from Renee on NASA!
A special thank you to our sponsors Quantilope and Focus Forward for making this event possible.
This event has already occurred; view the recording here.
We've missed you Chicago! Tune in on November 18th for a panel discussion on the intersection of experience and Insights. What 10 things have the last 6 months taught us about experience? The way we experience the world looks different since the onset of the coronavirus pandemic. Even in light of the worlds’ social justice awakening, how we live feels different. Therefore, studying, designing, and evaluating experiences has to change as well. In this session, attendees will hear how firms are staying ahead of the constantly changing consumption patterns and demands of today’s consumer. We'll also save plenty of time for networking and connecting, and we'll even have some raffle prizes for those who attend — register now to join in!
A BIG thank you to Schlesinger Group and Multilingual Connections for supporting this event and Women in Research — we couldn't do it without you!
This event has already occured; view panel discussion recording here.
Let's round out the year by repositioning our research for success! Join the Wire Cincinnati chapter and AT&T’s Sofia Stromberg for a virtual conversation on the topic of agile decision making and how research teams can better support senior leadership in making quick, strategic business decisions. We'll engage in a brief Q&A and then breakout into rotating networking groups, discussing the topic at hand and making connections along the way. Don't miss it!
A BIG thank you to Burke, EMI, and Rep Data for supporting this event — we couldn't do it without you!
This event has already taken place, you can view the discussion recording here.
Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
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Discount code: ESOMAR2026_WIRE_15
CDAO Defense & Security 2026 is the premier event for senior data and analytics leaders across the U.S defense, intelligence, and national security agencies.
Join us for a transformative experience where industry experts will explore the latest strategies in data-driven decision-making, AI implementation, and data governance. This year’s event will focus on overcoming the unique challenges of the defense and security sectors, including enhancing mission readiness, strengthening cybersecurity, and ensuring the ethical and secure use of AI in national security operations.
Discount Code: WIR30
Returning for its 14th year, CDAO Government 2026 is the premier event for senior data and analytics leaders across U.S. government agencies.
Join us for a transformative experience where industry experts will explore the latest strategies in data-driven decision-making, AI implementation, and data governance. This year’s event will focus on overcoming the unique challenges of the public sector, such as enhancing transparency, improving citizen services, and ensuring data security and ethical use of information in government operations.
Discount Code: WIR30
Join one of the East Coast's most senior cross-industry gatherings for enterprise data and AI leaders.
CDAO Washington, D.C. brings together a high-level community of CDAOs, CAIOs, CIOs, Heads of Data from organisations including Citi, Philips, and Pfizer, for candid, peer-led discussion and new interactive formats designed to surface practical insight.
From AI governance and data quality to operating models, decision rights, talent shifts, accountability, and execution, this is where enterprise leaders come to exchange what is working, what is not, and what needs to change.
Discount Code: WRE30
CISO New York brings together senior cybersecurity leaders for a day of peer-led discussion, practical insight, and real-world strategies shaping the future of enterprise security.
Taking place in September, the event focuses on the most pressing challenges facing today’s CISOs, including AI-driven threats, cloud and multi-cloud security, identity and access management, GRC, and the growing need to align cybersecurity with business and board-level priorities.
Designed for security decision-makers across enterprise organizations, the agenda features interactive sessions, case studies, and peer exchange focused on what’s working in practice, not just theory.
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Returning for its ninth year, CDAO Chicago 2026 is the premier event for America’s top data and analytics leaders across industries.
Join us for a transformative experience where experts share strategies for leveraging data to drive decision-making, foster innovation, and unlock business growth. This year’s event also highlights emerging technologies, governance best practices, and the intersection of AI and data ethics shaping the future of organizations everywhere.
Discount Code: WIR30
Ai4 2026 is America’s largest AI conference, showcasing actionable AI insights and strategic business applications. The conference connects over 12,000 executives & innovators with more than 1,000 speakers and 400 exhibitors shaping the future of AI. Attendees will take a deep dive into AI Agents, Generative AI, World Models, and industry-specific AI solutions that drive measurable growth and competitive advantage across sectors.
Ai4 is designed for leaders who want proven use cases, not just buzzwords.
You’ll also see:
Email tiana@womeninresearch.com for more information on discounts
Don’t miss the final in-person Quirk’s Event of 2026
The Quirk’s Event has one more in-person event left this year, Quirk’s Event – New York! Enjoy ample networking opportunities and a fun, collegial atmosphere with fellow researchers July 29- 30. Attendees can also enjoy a selection of informative sessions in one of the six different session rooms. Don’t miss out! Register before it's too late at TheQuirksEvent.com/NewYork2026.
Discount Code: Wire15
Parking for the event is available at a nearby parking garage at 323 N. Ada St. The estimated parking rate is $9-10, this is an estimated rate and not a contracted rate by Intellus Worldwide or Xeris.
All registered attendees will need to show identification upon arrival at the event, prior to being allowed up to the 14th floor.
Registration is complimentary for both 2026 members and non-members, to RSVP by July 17th.
QRCA invites you to their third annual Qual Tech Days Virtual Conference, July 21st-23rd.
This year's theme, New Era, Bigger Questions, focuses on how qualitative research and insights are evolving in the AI era. Through presentations, panels, demos, and discussions, attendees will explore emerging tools, practical applications, and the bigger questions shaping the future of research.
Go to https://www.qrca.org/site/2026-qual-tech-days for more information and to register, and use the following discount code: QUALTECH20OFF
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