Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research.

We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like.

We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed.

Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR.

A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*

As we near the end of 2023, the year of action, we wanted to explore how we could individually and collectively drive more actionability and comradery for all women. We are delighted to host the first, in-person Wire London & Wire in Color event; we'll hear from Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt, on the topic of influence as well as panelists Ben Leet, LaShanda Seaman and TBC who will discuss action and allyship. And of course, some drinks and nibbles, and sharing with your Wire community!

Please do get signed up on the website, as building access means we must have all attendees’ names in advance to ensure smooth entry at the event.

A huge thank you to Ipsos and Alida for believing in the Wire vision and making this event possible!

As the call for greater D&I grows within the Market Research and Insights industries, it is imperative that companies reflect on the unique needs of their diverse teams. Women of Color are especially vulnerable to the negative impacts of companies who hire diversely but fail to adapt company culture to truly support the advancement of their employees. The mental and emotional toll demanded of Women of Color when navigating the professional world in this new and evolving ecosystem is a topic that is both urgently pressing and rarely discussed. Our panel will discuss the professional and personal experiences of Women of Color in the MR industry, the red flags to consider when evaluating professionals roles, and the opportunities we can take to advocate for ourselves and our mental health toward a more equitable and supportive industry.

Stick around after the panel for networking, snacks, and more. A BIG thank you to Kantar, Fuel + The Focus Room, NAIL BITER, and CMB for supporting this event.

The Wire Exec Leadership Summit is an immersive, transformational retreat and networking opportunity for woman executive leaders within the data, research, and Insights space. Immerse yourself in this transformative gathering of the industry’s predominant woman leaders, all while engaging with the restorative and peaceful coastal setting. We'll meet in Italy at the historic Grand Hotel Palazzo Livorno where we've planned a whole new program of rich, curated content and restorative activities with the unique business goals and personal growth objectives of the executive in mind.

This year we are shaking things up with an impressive line-up of fresh speakers, from both within and outside of the research industry, on topics requested by you, with an agenda that allows plenty of time for networking and relaxation. We have 30 spots available for this one-of-a-kind experience — be sure to register as soon as possible to ensure your spot. Your ticket to the EU Summit includes your room and all group meals for the duration of the Summit agenda. We’re excited to see you!

Join Wire for a rooftop celebration during Insights Association's CRC 2026 in Chicago!

We're heading to a stunning rooftop spot in the South Loop on September 16th for skyline views, signature cocktails, and a photo booth, all after a day of sessions.

Thank you to Escalent for sponsoring this happy hour, and to our partners at Insights Association for making this event possible.

Whether you're attending CRC or just in town, come unwind, reconnect, and meet industry folks over drinks above the South Loop.

Join Wire for our annual luncheon at Esomar Congress, this year taking place in Valencia, Spain!

This is one of our largest and most well-attended global events, bringing together the insights community for a celebration of connection and community during Congress week.

Valencia sets the stage for something special this year. Beyond the historic charm and modern architecture that define the city, Valencia holds a special place as the true birthplace of paella, and we can't think of a better setting to gather, share a meal, and reconnect with friends and colleagues from across the industry.

A big thank you to our sponsors, Forsta, FUEL + Focus Room, G3 Translate, and Harmon Research, and to our conference partners at Esomar for making this event possible!

Still need your Esomar Congress ticket? Use code ESOMAR2026_WIRE_15 for a discount at checkout: events.esomar.org/congress-2026-registration

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Career Metamorphosis — The Power of Personal Reinvention

‍This year's Congress theme, Metamorphosis, is being explored through the transformation of research, methodology, and AI. At our Wire Luncheon, we turn that lens inward. Join us for a candid fireside conversation with women who've pivoted their careers not once, but as an ongoing practice. They'll share the moments that inspired career change, what nearly didn't work, and how community — not solo grit — made the difference.

Tee up your IIEX NA experience with Wire! Join us at The Puttery in Washington D.C. for an unforgettable evening of mini golf, meaningful connections, and good company before the conference gets underway.

Whether you're a seasoned pro or just there for the vibes, this is the perfect opportunity to meet and mingle with fellow IIEX attendees in a fun, relaxed setting. Swing into the new connections, friendly competition, and community that Wire is known for!

A BIG thank you to Greenbook for once again partnering with us on this event and to Outset.ai for supporting this event!

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We're BACK for another celebratory kickoff to the Quirk's Chicago conference!

Join us at the iconic Gibsons Rosemont for drinks, networking, and light snacks as we take time to connect before the event schedule begins. Whether you're a Chicago local or in town for the conference, this is an unmissable opportunity to meet fellow data, research, and insights industry colleagues!

A BIG thank you to our sponsors, Curion, QuestionPro, and Strella, for supporting this event, and to the Quirk's Media team for making it all possible!

Still need to register for the conference? Head over to the Quirk's Chicago site and use code Wire15 for a discount at registration.

"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.

This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!

August Session: “Strength in Numbers: Women, AI, and the Competitive Edge” — Celebrated on Women's Equality Day, this panel brings together women at the forefront of AI adaption in research, data, and insights to explore what competitive advantage looks like in a rapidly evolving industry — and how contributing to that evolution is itself a strategy.

AI is transforming how research gets done, and synthetic data is emerging as one of the field's most exciting - and debated - developments. Join Wire and Sago for a thought-provoking conversation with Melanie Courtright, Chief Strategy Officer, as we explore the opportunities, challenges, and practical realities of synthetic data in research. Through real-world experiences and honest discussion, we'll examine where synthetic data can create value, how organizations are approaching adoption, and what it means for the future role of researchers. Whether you're exploring synthetic data for the first time or looking to sharpen your perspective, this session will leave you better equipped to navigate what's next.

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Melanie Courtright is an accomplished leader and strategist with 30 years of experience shaping the future of the insights and analytics industry. As Chief Strategy Officer at Sago, she leads enterprise-wide strategic initiatives focused on growth, innovation, and the advancement of research excellence.

Before joining Sago, Melanie served as Chief Executive Officer of the Insights Association, where she guided the U.S. insights and analytics community through a period of significant transformation—strengthening quality standards, championing data ethics, and advocating for the responsible use of emerging technologies.

Throughout her career, Melanie has been a trusted voice on topics including data integrity, methodological rigor, and the evolving relationship between technology and human understanding. She remains dedicated to ensuring that insights continue to empower organizations to make smarter, more ethical, and impactful decisions.

"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.

This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!

July Session: “Safety in Numbers: Building Stronger Teams & Workflows”— Discover how organizations are combining human expertise with AI capabilities to create more resilient, capable research teams. See how collaborative workflows and shared methodologies amplify individual strengths and reduce blind spots.

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Heather Fawson is Sr. Director, Sales Enablement at PureSpectrum, where she leads enablement for the company's global sales team. With 15 years of experience across enablement, sales, account management, and client development, she brings a rare mix of relationship instinct and technical depth, partnering closely with sales to turn industry and technical knowledge into practical solutions for the researchers and insights professionals PureSpectrum serves. Heather is driven by helping her team show up with the confidence and clarity PureSpectrum brings to the market research industry.

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Todd Myers is a 20-year industry executive with experience leading business and operational teams from prominent firms in the industry like Nielsen, Kantar, Harris Interactive, and Confirmit. His deep understanding of market research and extensive experience at leveraging technology help drive the continued growth of PureSpectrum. Todd holds a Bachelor of Arts Political Sciences from Moravian College and an MBA in Management from the Temple University Executive Program.

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Cecilia Engelking is Vice President of Client Development at PureSpectrum, where she leads a team focused on research automation and programmatic sampling for clients. Over her 10+ years in the industry, Cecilia has built her career on strong client relationships, exceptional service, and technical knowledge. She now channels that same energy into growing and mentoring her team. She's passionate about helping clients get the most value out of programmatic sample for their research needs/systems.

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AI is getting faster, cheaper, and more capable by the month. But better AI doesn't make human researchers redundant — it makes the distinctly human qualities they bring more valuable, not less. The researchers who will thrive are those who understand how to use AI as an accelerant while bringing something to the work that no model can replicate: judgment, interpretation, and the intelligence that comes from genuinely understanding people.

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This webinar explores what that actually looks like in practice. We'll dig into why human-centered skills — the ability to read a room, ask the right question at the right moment, build trust with respondents and clients, and make sense of data in context — sit at the heart of research quality, and why they remain the hardest thing to automate.

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Drawing on audience polling, we'll hear directly from researchers about how these skills shape their work, whether they're valued as highly as technical or analytical capabilities in their organizations, and what gets in the way of them being recognized as genuine strategic assets. From organizational culture and the absence of ROI metrics, to imposter syndrome and shifting client expectations, we'll map the real barriers, and start to dismantle them.

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We'll close by exploring what it would take to change the conversation: the frameworks, the language, the role models, and the evidence researchers need to advocate confidently for the human layer in an AI-driven environment.

"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.

This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!

June Session: "The Intelligence Advantage: AI, Data, and the Brand Imperative"
AI is rewriting the rules of brand-building — from how decisions get made to how creative comes to life. But what does that actually look like inside one of the world's most recognized brands?

Join us for a candid conversation with Lydia Armstrong of PepsiCo's Consumer AI Acceleration team, where we'll move past the hype and into the real work: the tools teams are betting on, the cross-functional ways of working that make speed possible, and the organizational shifts behind smarter, faster decisions. Lydia partners with marketing leaders around the globe to advance how brands are built and creative is developed — and she'll share what it takes to turn AI from a buzzword into a genuine competitive edge.

Whether you're leading a team, shaping strategy, or just trying to separate signal from noise, you'll leave with a clearer picture of where data and AI are taking the brands of tomorrow.

At the MRS Innovation Pipelines conference, discover how innovation research is evolving to help organisations make smarter, faster and more confident decisions. Explore the latest approaches to understanding consumer needs, identifying growth opportunities and evaluating ideas, concepts and products with greater accuracy.

Promo Code: WIRE20

Where CX, EX, and MRX leaders sit in the same room.
One high-energy day of practical ideas, honest conversations, live demos, and meaningful connections.

Promo code: WIR20 will give members 20% off their ticket

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Where futures and insights converge.

Stakeholders want more for less and increasingly expect integrated research which combines insight with foresight. It’s no longer enough to explain the present. In disruptive and volatile times, organisations need insight that also anticipates what’s next.

Meanwhile, futures practitioners are under pressure to demonstrate the value of their work by delivering inspiring, actionable and applied foresight.

The MRS Foresight Conference is where the foresight and market research communities meet. We’ll show how to embed futures thinking, forecasting and foresight into your projects and how to demonstrate financial value to clients. Discover how to use futures methods and thinking to boost organisational preparedness for alternative scenarios, improve commercial positioning and feed innovation pipelines.

Discount Code: WIRE20

Join Us at TMRE 2026

Looking for new ways to strengthen the impact of your insights? TMRE: The Market Research Event helps insights professionals turn consumer understanding into stronger decisions and greater influence. Join us October 5-7 in Denver to explore 120+ sessions on insights-driven strategy, AI, analytics, consumer trends, and more.

Learn more here and use promo code WIRE20 to save 20% on your conference pass.

Prodege is hosting a webinar with Hypothesis, "Chat With Your Data, Smarter: Accelerating Insights with Hypothesis & Prodege" on October 1st.