Wire hosts in-person events in 40+ cities globally, so you can build real professional connections. We team up with the industry's top conference organizations to bring you networking happy hours and dinners at the gatherings that matter most. And we partner with industry thoughtleaders to deliver free educational webinars all year long, keeping you sharp on the skills and trends shaping our field.
Wire events are free to attend, thanks to the generous sponsorship of industry sponsors.
when
where
event
As artificial intelligence, evolving consumer behaviors, and declining engagement challenge traditional research methods, the industry faces a critical question: How do we create research experiences that people genuinely want to participate in while generating richer, more reliable insights?
This session brings together two complementary perspectives on the future of market research. The first presentation challenges the industry's long-standing reliance on incentivized survey participation and explores whether escalating investments in fraud detection, screening, and data cleaning are addressing the wrong problem. Instead, attendees will consider a future where AI-enabled, conversation-based methodologies transform quantitative research into engaging human experiences, producing deeper insights while improving respondent engagement and data quality.
Building on that theme, the second presentation demonstrates what happens when researchers move beyond studying consumers and instead bring consumers directly into the research process. Through a case study with Gen Z researchers working alongside Filippo Berio USA and Kroger, attendees will learn how embedding members of the target audience as interviewers, observers, analysts, and strategists revealed behaviors and decision-making patterns that traditional approaches often miss. The presentation will also candidly examine AI's role in the research process, highlighting both its value and the safeguards required to ensure trustworthy outcomes.
Together, these presentations challenge conventional assumptions about who participates in research, how insights are gathered, and the role AI should play in future methodologies. Attendees will gain practical inspiration for designing research that is more human-centered, more engaging, and ultimately more reflective of real-world consumer behavior.
Thank you to our sponsors, Burke and EMI Research Solutions, for making this event possible!
Parking
There are several convenient paid parking options within walking distance of The Marketer Collaborative. We recommend Mercer Garage, located directly behind the building, as the primary parking option for attendees. A surface lot across the street and metered street parking via the CincyPark app are also available. Please note that parking fees are the responsibility of attendees, as parking validation is not offered.
Anna Goldhahn leads research and behavioral science initiatives that support business, marketing, and customer strategy decisions at Prudential Financial. Throughout her career, spanning both agency and client-side leadership roles, she has focused on understanding how people make decisions and how organizations can better serve them. Her recent work explores one of the research industry's toughest challenges: engaging increasingly difficult-to-reach audiences. Anna is a frequent advocate for rethinking the participant experience and for creating research that earns participation rather than relying solely on financial incentives.
David doesn't fit neatly into the "academic presenter" box and that's exactly the point. As a Professor of Marketing at NKU's Haile College of Business and founder of The Underground Agency, he's spent nearly two decades building something rare: a research practice where real clients get real answers, and students do the work. With 25+ years in marketing and 17 years studying Gen Z and Millennials before it was a mainstream obsession, he brings the instincts of a practitioner and the rigor of a researcher – a combination that earned him recognition as a Cincinnati Marketing Legend.
The Underground Agency, recognized by AACSB International as a Catalyst of Change and one of the Top 25 Innovations That Inspire, is fully embedded in David's courses, giving student researchers an immersive, internship-caliber experience on projects for brands like P&G, Kroger, PepsiCo, Frontier Airlines, and Filippo Berio. It's part classroom, part consultancy, entirely serious about impact.
What sets David apart is his obsession with the gap between what people say and what they actually do...the behavioral undercurrents that traditional research often misses. His teams design mixed-methods research from the ground up: deliberate sequencing of qualitative and quantitative phases, in-context observation, and AI-assisted synthesis that accelerates without replacing human judgment. Clients keep coming back for another reason too: the researchers are the audience. When brands like P&G, PepsiCo, and Filippo Berio need to understand Gen Z, David's student teams don't just study them, they are them. That insider proximity, combined with rigorous methodology, is what turns messy shopper reality into strategies brands can act on Monday morning.
Hosted by
thank you to our sponsors
Join us for our next Wire Atlanta event, part of this year's Strength in Numbers series, featuring Vickie Rodgers, SVP of Cox Communities at Cox Communications, who built her career from receptionist to executive and has interviewed over 200 C-suite women to uncover what actually drives advancement.
As always, expect great food, drinks, and plenty of time to connect with your fellow friends in insights — space is limited, so register early and bring a colleague!
Thank you to our event sponsors, Fieldwork ATL and KS&R, for making this event possible!
Speaker:
Hosted by
thank you to our sponsors
We're excited to invite you to the first Wire Amsterdam event since our rebrand! Join us for an evening of creativity, conversation, and connection as we come together for a traditional Delft tile painting workshop.
Whether you're a seasoned artist or haven't picked up a paintbrush since school, this relaxed and informal session is all about taking time to unwind, meet fellow researchers, and celebrate the Wire community. You'll create your own hand-painted Delft tile to take home while enjoying drinks, networking, and great company.
Timings
As always, all are welcome. We hope you'll join us as we kick off this new chapter for Wire Amsterdam with a little creativity and a lot of conversation.
Thank you to our sponsor, Opinium, for making this event possible!
Places are limited for this event. If you'd like to attend, please sign up early. And if you find you're no longer able to make it, we'd really appreciate you letting us know so we can offer your place to another member of the Wire community who would love to join.
Hosted by
thank you to our sponsors
Kristin Chase will lead an interactive session focused on critical thinking, decision-making, and sound judgment—skills that are becoming even more important as AI continues to reshape the workplace.
Attendees will learn how to:
- Think more critically and differently about decisions
- Ask better questions to challenge current approaches and uncover alternatives
- Apply practical models and techniques to identify root causes and balance analysis with decisive action
The session will also include a brief interactive exercise so attendees can apply the concepts to a real decision they are currently facing.
Thank you to our sponsor, Sago, for making this event possible!
Kristin Chase is an organizational development consultant, culture strategist, and executive coach with over 24 years of experience helping organizations and leaders thrive through growth and change. Kristin partners with hospitality, entertainment, and non-profit organizations to intentionally design, align and activate their dream company culture and coach high-potential and emerging executives to expand their impact and effectiveness.
Kristin brings deep expertise in global talent and culture transformation, having led Organizational Development (OD) at Universal Destinations & Experiences (part of NBCUniversal / Comcast), where she advanced internally to Senior Director and helped build and scale the OD function during periods of rapid business growth. She has delivered over 400 hours of executive and leadership coaching and is known for her ability to blend strategic insight with practical, human-centered solutions.
Hosted by
thank you to our sponsors
Join us for an evening of networking and personal branding. We'll be continuing our exploration of the Charlotte Region, this time at Canteen at Camp North End, discussing both your personal brand and the brand of Insights.
Thank you to our event partner, Insights Association, and to our sponsor, CivicScience, for making this event possible!
Hosted by
thank you to our sponsors
Wire events are promoted on a 30-day-out schedule; the best way to know about events near you when they are announced is to join our mailing list.
when
where
event
Join us for an evening of exploration of the Charlotte Region! We'll be visiting a new area, Fort Mill, SC, discussing new career paths in Research and Insights, and sharing new giving back opportunities for you to grow your skills and network.
Thank you to our event sponsor, CivicScience, for making this event possible!
Hosted by
thank you to our sponsors
There is no single path into the world of research, and that’s what makes our industry so powerful. In this Wire panel, leaders from across the insights field will share their career journeys, highlighting unexpected turns, key decisions, and defining moments that led them into research. Their stories demonstrate how diverse backgrounds and experiences enhance our collective perspective—and why our differences are our greatest strength.
Thank you to our event sponsor, Veridata Insights, for making this event possible!
Hosted by
thank you to our sponsors
The Seattle chapter of Wire invites you to Inside Armoire: Insights and Community on Wednesday, May 6th (5:30 PM – 7:30 PM), hosted at the Armoire Headquarters.
This event is designed to inspire insights nprofessionals by showcasing how Ambika Singh successfully leveraged data and insights to build an award-winning, values-driven business, and to leverage high-value networking within our community.
An Inspiring Story of Insights-Led Growth
Ambika Singh, Founder and CEO of the clothing rental company Armoire, will lead a fireside chat detailing how her background and rigorous use of research and data were critical to the brand’s success and winning the GeekWire Workplace of the Year award. You will leave with a new perspective on how your own insights expertise directly contributes to revolutionary business outcomes.
Your Experience Includes:
• Fireside Chat: Hear from Ambika Singh, Founder and CEO of Armoire, on how her use of research and data shaped her award-winning business
• Q&A: Ask Ambika your questions directly
• Purpose-Driven Networking: Connect with other researchers, analysts, and strategists
• Venue Tour: Get a behind-the-scenes look at the Armoire space
Space is limited. We look forward to connecting with you!
Thank you to our sponsors Armoire, and PlanBeyond, for making this event possible!
Hosted by
thank you to our sponsors
Let’s kick off Ignite CPG with an energizing networking event designed to bring our insights community together!
Join the Cincinnati Wire chapter and the North Central Insights Association Chapter for an evening of conversation, connection, and collaboration as we set the tone for an inspiring conference ahead. Come enjoy light appetizers and drinks, meet new peers, and start Ignite CPG on a high note.
A BIG thank you to our Wire sponsors, Burke and EMI, and our Insights Association platinum sponsors!
Hosted by
thank you to our sponsors
Crafting an effective screener is crucial to recruiting the right participants for your studies, directly impacting the quality and reliability of your research outcomes. Join Fieldwork and Women in Research (Wire) for an essential workshop on creating a successful screener. These in-person workshops are specially designed for individuals looking to sharpen their skills and learn new techniques.
Note: this event is hosted by Wire Corporate Donor Fieldwork. You will be directed to register for this event on their site and they will maintain all data associated with registration for this event.
Hosted by
when
where
event
Wire Community Mailing List subscribers are the first to know about our special events like conference happy hours, dinners, and more. Join the mailing list today!
San Francisco's waterfront is calling!
Join Wire and Esomar for a pre-show mix and mingle ahead of Greenbook's IIEX West, taking place on Fisherman's Wharf. Come reconnect with familiar faces, meet new ones, and kick off IIEX West with good company and gorgeous views.
Thank you to our sponsors, AYTM, Dynata, Esomar, Listen Labs, Prodege, and Rep Data, and to our event partner, Greenbook, for making this event possible!
Hosted by
thank you to our sponsors
The Wire Exec Leadership Summit is an immersive, transformational retreat and networking opportunity for woman executive leaders within the data, research, and Insights space. Immerse yourself in this transformative gathering of the industry’s predominant woman leaders, all while engaging with the restorative and peaceful coastal setting. We'll meet in Italy at the historic Grand Hotel Palazzo Livorno where we've planned a whole new program of rich, curated content and restorative activities with the unique business goals and personal growth objectives of the executive in mind.
This year we are shaking things up with an impressive line-up of fresh speakers, from both within and outside of the research industry, on topics requested by you, with an agenda that allows plenty of time for networking and relaxation. We have 30 spots available for this one-of-a-kind experience — be sure to register as soon as possible to ensure your spot. Your ticket to the EU Summit includes your room and all group meals for the duration of the Summit agenda. We’re excited to see you!
Hosted by
thank you to our sponsors
when
where
event
Join Wire for a rooftop celebration during Insights Association's CRC 2026 in Chicago!
We're heading to a stunning rooftop spot in the South Loop on September 16th for skyline views, signature cocktails, and a photo booth, all after a day of sessions.
Thank you to Escalent for sponsoring this happy hour, and to our partners at Insights Association for making this event possible.
Whether you're attending CRC or just in town, come unwind, reconnect, and meet industry folks over drinks above the South Loop.
Hosted by
thank you to our sponsors
Join Wire for our annual luncheon at Esomar Congress, this year taking place in Valencia, Spain!
This is one of our largest and most well-attended global events, bringing together the insights community for a celebration of connection and community during Congress week.
Valencia sets the stage for something special this year. Beyond the historic charm and modern architecture that define the city, Valencia holds a special place as the true birthplace of paella, and we can't think of a better setting to gather, share a meal, and reconnect with friends and colleagues from across the industry.
A big thank you to our sponsors, Forsta, FUEL + Focus Room, G3 Translate, and Harmon Research, and to our conference partners at Esomar for making this event possible!
Still need your Esomar Congress ticket? Use code ESOMAR2026_WIRE_15 for a discount at checkout: events.esomar.org/congress-2026-registration
Career Metamorphosis — The Power of Personal Reinvention
This year's Congress theme, Metamorphosis, is being explored through the transformation of research, methodology, and AI. At our Wire Luncheon, we turn that lens inward. Join us for a candid fireside conversation with women who've pivoted their careers not once, but as an ongoing practice. They'll share the moments that inspired career change, what nearly didn't work, and how community — not solo grit — made the difference.
Hosted by
thank you to our sponsors
Tee up your IIEX NA experience with Wire! Join us at The Puttery in Washington D.C. for an unforgettable evening of mini golf, meaningful connections, and good company before the conference gets underway.
Whether you're a seasoned pro or just there for the vibes, this is the perfect opportunity to meet and mingle with fellow IIEX attendees in a fun, relaxed setting. Swing into the new connections, friendly competition, and community that Wire is known for!
A BIG thank you to Greenbook for once again partnering with us on this event and to Outset.ai for supporting this event!
Hosted by
We're BACK for another celebratory kickoff to the Quirk's Chicago conference!
Join us at the iconic Gibsons Rosemont for drinks, networking, and light snacks as we take time to connect before the event schedule begins. Whether you're a Chicago local or in town for the conference, this is an unmissable opportunity to meet fellow data, research, and insights industry colleagues!
A BIG thank you to our sponsors, Curion, QuestionPro, and Strella, for supporting this event, and to the Quirk's Media team for making it all possible!
Still need to register for the conference? Head over to the Quirk's Chicago site and use code Wire15 for a discount at registration.
Hosted by
Join Women in Research for a Pre-Show Party at The Ritz-Carlton Reynolds, located along the shores of Lake Oconee, Georgia. Connect with fellow researchers, industry leaders, and innovators during this relaxed happy hour from 5-7 PM as we launch SampleCon.
Whether you're reuniting with colleagues or making new connections, enjoy craft cocktails, light bites, and meaningful conversations. This is the perfect opportunity to unwind, network, and set the tone for an inspiring conference ahead.
Special thanks to our event sponsor, Tillo, for making this event possible.
Tillo is a global digital gift card, rewards, and incentives platform that helps businesses attract, engage, and retain customers by seamlessly connecting them to thousands of brands through scalable, secure technology.
Hosted by
Sponsor a career-building event and gain brand visibility, qualified leads, and VIP access for your team.
when
where
event
GLP-1 medications are changing appetite, but appetite is only one part of why people eat. Habit, ritual, emotion, and sensory expectation don't just disappear when the hunger signal does. So what happens to the product experience when appetite is no longer the driver?
Curion studied consumers across two phases — a qualitative Digital Selfnography and a quantitative Central Location Test — to find out. We recruited current users, former users, and never-users of GLP-1 medications, studied side by side, across their real daily eating lives and product evaluations.
In this webinar, lead researchers Hudson Hausmann and Rachel Orona present what we found and what it means for the products being developed for this consumer right now.
What You'll Learn
- How GLP-1 usage impacts appetite, cravings, satiety, and the motivation to eat
- Where the physical and emotional experiences of eating align and where they don't
- Which product categories GLP-1 users are focused on now, and how product choice and occasions are changing
- Whether GLP-1 users are consciously seeking different textures, formats, and portion sizes, or whether the shift is happening before they've recognized it
- How the joy of eating differs across current, former, and never-users of GLP-1 medications
thank you to our sponsors
when
where
event
The reality of December 2020 looks a lot different than what we planned for back in January. Join us on December 16th and hear how Allyson Hugley — VP, Head of Research & Analytics at Prudential Financial — and Lilah Raynor — CEO of Logica Research — have been leveraging collaboration to generate new insights and adjust perspectives. This unique two-chapter event will also offer ample time to network connect with Wire members from both coasts. Maybe you’ll create some new collaboration opportunities of your own!
This event has already occurred, view recording here.
The reality of December 2020 looks a lot different than what we planned for back in January. Join us on December 16th and hear how Allyson Hugley — VP, Head of Research & Analytics at Prudential Financial — and Lilah Raynor — CEO of Logica Research — have been leveraging collaboration to generate new insights and adjust perspectives. This unique two-chapter event will also offer ample time to network connect with Wire members from both coasts. Maybe you’ll create some new collaboration opportunities of your own!
This event has already occurred, view recording here.
We’re excited to announce that Wire Toronto will be hosting its first online NATIONAL event on December 15th, open to the entire Wire Canada community! Join us for some virtual networking with fellow Canadian MRX professionals. Since many of us are working from home, we’ll also bring in a professional yoga instructor to share some tips about mindfulness and stretching at our work from home “offices.” We’ll even get a chance to put these new skills into practice!
This free event is for Canadian Market Research and adjacent industry professionals only — please only register if you are local to the Canadian market and work in the industry. Like any other Wire event, attendees of all gender identities are welcome! As always, THANK YOU to Canadian Viewpoint and Logit Group for supporting this online event! We couldn’t do this without you.
This event has already occurred; view the recorded session here.
Reconnect and refocus for 2021 with the Wire Los Angeles chapter! We'll meet online for a brief presentation with Pinterest's Head of Brand Insights Jenna Landi who will share tips from her experience in the eye of the change-storm, creating focus and advocating for herself (and team) amidst the fast pace of change.
Stick around for a Q+A where you can pose your questions regarding Insights and adaptability, followed by a networking session that will get attendees meeting and greeting. Be sure to invite friends and colleagues of all gender-identities to attend as well. A big thank you to Alter Agents and Full Circle Research for sponsoring this event and for your continued support of Women in Research — we couldn't do it without you!
This event has already aired — view the session recording here.
Join Wire on Wednesday December 2nd for an evening that will be out of this world! Relax, and join us for an intimate and inspirational, fireside chat with former NASA Chief Information Officer, Renee Wynn.
Renee P. Wynn retired April 30th as the NASA Chief Information Officer after 30-years of federal service. As the NASA CIO, Ms. Wynn led the effort to collaborate with the complex NASA mission programs to improve NASA’s global cybersecurity posture and continuously transform IT management, while overseeing an IT Portfolio of more than $2B and providing IT services to more than 60,000 customers across the globe. Prior to joining NASA, Ms. Wynn spent 25 years with the Environmental Protection Agency, and was the Acting CIO and Assistant Administrator for the Office of Environmental Information.
In conversation with Renee, we'll discuss what NASA has taught her about goal building, her experience working in a male-dominated industry, and career advice for women of any age.
Do you have a burning question for the former CIO of NASA? Would you like to participate in the interviewing yourself? If you would like to participate in our event and have the opportunity to showcase your question to the former CIO of NASA, please let us know when registering. We will be selecting individuals to partake in our spotlight moments, during the fireside chat with Renee.
Register now and remember to bring your own drinks and snack, find a comfortable spot — and get ready to enjoy: this will be a night to remember! Click here to watch an awesome video from Renee on NASA!
A special thank you to our sponsors Quantilope and Focus Forward for making this event possible.
This event has already occurred; view the recording here.
Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
when
where
event
CISO New York brings together senior cybersecurity leaders for a day of peer-led discussion, practical insight, and real-world strategies shaping the future of enterprise security.
Taking place in September, the event focuses on the most pressing challenges facing today’s CISOs, including AI-driven threats, cloud and multi-cloud security, identity and access management, GRC, and the growing need to align cybersecurity with business and board-level priorities.
Designed for security decision-makers across enterprise organizations, the agenda features interactive sessions, case studies, and peer exchange focused on what’s working in practice, not just theory.
At the MRS Behavioural Science Summit 2026 you'll hear from practitioners, researchers and organisations blending behavioural science and market research to solve real-world commercial, societal and policy challenges and demonstrating results that stand up to scrutiny.
Where Great Minds Meet
Resourcing and repositioning insights as data and human intelligence engines requires AI-augmentation, cross-functional strategies and foresight-driven capabilities. How do we become recognized as the intelligence, innovation, ideation and imagination resources that are embedded in the culture throughout our life sciences organizations?
At the Institute in September, our community of health insights and analytics colleagues come together for transparent discussions on the latest technology, tools and techniques that make us the nimble and trusted knowledge partners our brands rely upon ... and honor the best and brightest in our industry at the Awards Ceremony. Learn more about our awards here.
There are grants available for people new to Intellus to attend the Institute in Sept for free. Here’s the application form.
Prodege is hosting a webinar with Hypothesis, "Chat With Your Data, Smarter: Accelerating Insights with Hypothesis & Prodege" on October 1st.
Join Us at TMRE 2026
Looking for new ways to strengthen the impact of your insights? TMRE: The Market Research Event helps insights professionals turn consumer understanding into stronger decisions and greater influence. Join us October 5-7 in Denver to explore 120+ sessions on insights-driven strategy, AI, analytics, consumer trends, and more.
Learn more here and use promo code WIRE20 to save 20% on your conference pass.
when
where
event
At the MRS Behavioural Science Summit 2026 you'll hear from practitioners, researchers and organisations blending behavioural science and market research to solve real-world commercial, societal and policy challenges and demonstrating results that stand up to scrutiny.
CISO New York brings together senior cybersecurity leaders for a day of peer-led discussion, practical insight, and real-world strategies shaping the future of enterprise security.
Taking place in September, the event focuses on the most pressing challenges facing today’s CISOs, including AI-driven threats, cloud and multi-cloud security, identity and access management, GRC, and the growing need to align cybersecurity with business and board-level priorities.
Designed for security decision-makers across enterprise organizations, the agenda features interactive sessions, case studies, and peer exchange focused on what’s working in practice, not just theory.
AI is moving fast. Are you keeping up? Join us at IIEX.AI 2026, September 23–24, for two days of real-world ideas, emerging technologies, and practical strategies shaping the future of insights. Hear from industry leaders and innovators exploring what’s actually working in AI-powered research, from synthetic data and AI moderation to automation and analytics.
Solving complex business challenges with smarter insight
Today’s business landscape is being shaped by economic uncertainty, technological disruption, changing customer expectations, and far-reaching organisational transformation. For B2B research practitioners, this means clients’ questions are more complex, the timelines shorter, and the stakes higher than ever. And in a world of complex, multi-layered business questions, a single methodology is rarely enough.
The MRS B2B Research Conference will tackle the specific and persistent demands of B2B research by showcasing methodological innovation, AI tools, and new thinking that are raising the bar and delivering insight fit for today’s challenges.
Promo Code: WIRE20
Join one of the East Coast's most senior cross-industry gatherings for enterprise data and AI leaders.
CDAO Washington, D.C. brings together a high-level community of CDAOs, CAIOs, CIOs, Heads of Data from organisations including Citi, Philips, and Pfizer, for candid, peer-led discussion and new interactive formats designed to surface practical insight.
From AI governance and data quality to operating models, decision rights, talent shifts, accountability, and execution, this is where enterprise leaders come to exchange what is working, what is not, and what needs to change.
Discount Code: WRE30
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
visionary donor
