Wire hosts in-person events in 40+ cities globally, so you can build real professional connections. We team up with the industry's top conference organizations to bring you networking happy hours and dinners at the gatherings that matter most. And we partner with industry thoughtleaders to deliver free educational webinars all year long, keeping you sharp on the skills and trends shaping our field.
Wire events are free to attend, thanks to the generous sponsorship of industry sponsors.
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Join us for an evening of networking and personal branding. We'll be continuing our exploration of the Charlotte Region, this time at Canteen at Camp North End, discussing both your personal brand and the brand of Insights.
Thank you to our event partner, Insights Association, and to our sponsor, CivicScience, for making this event possible!
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The evening will explore timely topics: creativity, curiosity, interpretation, and our ability to make unexpected connections in the insights industry. We’ll use the art throughout the space as inspiration for the evening.
Thank you to our event sponsors, Conru Art Foundation and Emporia Research, for making this event possible!
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This Wire Madrid event will focus on career, HR, opportunities for women in the workplace, and having the courage to start again or take a different direction professionally.
We'll start with a short introduction to Wire and our partners for the evening:
We'll then have a roundtable moderated by one of our Wire Madrid volunteers, with a representative from each of our three partner companies. We'll talk about the initiatives and policies they have implemented within their organisations to support women, promote female talent and create more equal opportunities in the workplace.
This will be followed by the presentation of “Échale ovarios”, a book by coach Paula Peña Piña. Her book is a practical guide to finding the courage to take the next step in your career, embrace change and pursue professional growth without being afraid of success. We'll also raffle a copy of the book among attendees.
And, of course, we want to leave plenty of room for what Wire does best: connecting women. Networking will be an important part of the evening, and we're preparing a fun instant-photo activity designed to encourage attendees to meet and connect with someone new.
The idea is to create a warm, inspiring evening where we can talk honestly about careers, change and opportunities — and then give everyone enough time to actually connect with one another.
Thank you to our sponsors, Dynata, Ipsos, and Toluna, for making this event possible!
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Culture never stands still: sometimes it changes overnight with a viral moment, and other times it shifts slowly, as a new generation redefines their values. To keep up with consumers, brands must decide how to respond. It's consumer insights professionals who help brands navigate cultural change by translating emerging moments and broader trends into insights that inform consumer behavior, brand health, and business outcomes.
Join Wire for a panel of Consumer Insights & Analytics leaders who will share how they understand customers as culture changes, and how they know whether a brand’s response worked:
Wire is a global 501(c)(3) nonprofit that provides resources and programming to support a more equitable and inclusive market research, data, and insights industry for professionals within the field. We’re thrilled to launch our first event in Portland!
Thank you to our sponsors, Breakthrough Research, Escalent, and Mobius Solution Lab, for making this event possible!
Come ready for candid stories, practical takeaways, and great conversation with Portland’s research community. Bring a colleague, meet new faces, and be part of Wire Portland from the very beginning. We hope to see you!
Laura Wutzke has worked in marketing and communications intelligence for over 17 years, helping global brands across apparel, sports, technology, financial services, telecom, and CPG turn measurement, research, and AI-enabled analytics into clear, data-informed strategy. A proven, trusted advisor, she is obsessed with the 'so what' behind the why.
Nicole Besharat is a research and insights leader with nearly two decades of experience building high-performing, mixed-methods research teams for iconic consumer brands. During her 16 years at Nike, she founded Nike Digital’s first global UX research practice. She then grew it into a 20+ person insights organization serving Global Nike Direct across North America, Europe, China and Japan, shaping experiences from Nike.com, Nike App and Nike Run Club to House of Innovation. Most recently at Nike, she was Senior Director of Insights and Analytics for North America Men’s, Nike’s largest portfolio at roughly $9B. A passionate developer of talent, Nicole created Nike’s first career framework for researchers and saw 25% of her team advance through promotion across the organization. Today she advises product, CX and brand leaders at companies like Toast and Marine Layer. Off the clock, she loves pickleball, exploring the outdoors and all things pop culture.
Kayla has built her career connecting research and insights, culture strategy, and leadership development to help organizations better understand their people and shape what's next. Her experience spans enterprise engagement strategy, large-scale research programs, and leadership development, with a knack for connecting the dots between experiences and bigger-picture business decisions. A new business founder with multiple certifications in leadership and human development, she's equally passionate about helping individuals, teams, and organizations recognize their strengths and reach their full potential.
Today, Kayla leads people experience insights work at KinderCare Learning Companies, where she guides enterprise engagement research, helps leaders turn insights into action, and contributes to a culture recognized with 10 consecutive Gallup Exceptional Workplace Awards.
In her free time, she's always up for a new experience and loves just about anything live. Concerts, soccer games at Providence Park, a little 90s karaoke? Absolutely yes.
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In today's rapidly evolving marketplace, growth belongs to brands that understand not just what consumers do, but why they do it. The Culture Advantage explores how cultural intelligence has become a critical driver of relevance, innovation, and business performance. This session will examine how organizations can identify emerging cultural signals, distinguish lasting shifts from fleeting trends, and turn cultural understanding into competitive advantage. From spotting new consumer behaviors and tensions to building strategies that respond with agility and authenticity, discover how cultural intelligence can help brands stay ahead of change and unlock sustainable growth.
Thank you to our sponsors, Bolt Insight and Ipsos, for making this event possible!
Invited Speakers:
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Data can tell us what’s happening. Insights can tell us why. But neither automatically makes someone care.
For professionals working in data, research, insights and analytics, that can be the frustrating part. The missing ingredient is often story. Data gives us the facts. Stories make people care.
In this practical, interactive and inspiring session, business storytelling expert Yamini Naidu will share how to turn complex information and insights into stories that connect with people, without sacrificing credibility or substance.
You’ll:
Thank you to our sponsors, Nature, Octopus Group, Ovation Research, and QuestionPro, for making this event possible!
Speaker details:
Yamini Naidu, CSP is the world’s only, Economist turned Bollywood dancing business storyteller. She works with leaders all over the world shifting them from spreadsheets to stories. Her clients include Google, Tiffany & Co, and Ford Motor company.
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This year, our theme is “Unweighted! Beyond the Success Stories” an invitation to look beyond the accolades, milestones and achievements that define successful women, and explore the experiences, choices, challenges and moments of courage that shape their journeys and enable them to drive meaningful change. We hope to move beyond conventional success narratives and create a space for women to share the less visible parts of their journeys - the defining decisions, unexpected turning points, difficult lessons, moments of doubt and convictions that helped them make a difference.
Thank you to our event sponsors, Advent Insight Solutions, Dynata, and Opinion Minds, and to our media partner, The Collaborative Canvas, for making this event possible!
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Between the gender pay gap, retirement gap and the motherhood penalty, financial independence can feel out of reach for women in Australia - but it doesn’t have to be.
In this keynote, financial educator Lacey Filipich will share:
Lacey will include an inspirational case study for anyone who’s ever wondered ‘Am I too late to fix my finances?’
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Between the gender pay gap, retirement gap and the motherhood penalty, financial independence can feel out of reach for women in Australia - but it doesn’t have to be.
In this keynote, financial educator Lacey Filipich will share:
Lacey will include an inspirational case study for anyone who’s ever wondered ‘Am I too late to fix my finances?"
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In this session, we’ll explore how storytelling moves beyond communication to become a strategic career skill – one that shapes visibility, builds trust, and drives impact. Because in a world where technical skills are increasingly standardised, it’s not just what you know – but how powerfully you make it land.
Join us for an evening with sought-after speakers Anna Ong (Founder of What’s Your Story Huh?) and Shilpa S Nath (Founder of Women in AI (for good) and What The Fail) as they talk about the power of storytelling to help us:
• Turn everyday work into compelling narratives that influence decisions
• Reframe challenges, ambiguity, and failure into stories of growth and impact
• Use storytelling as a tool for reinvention, resilience, and career momentum
Big thanks to IPSOS, Toluna, and Bolt Insight, for making this event possible.
Come ready to own your story – and make it land!
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Join the Central Atlantic Chapter of the Insights Association and Wire Philadelphia for an evening of connection, conversation, and community.
This joint event brings together insights professionals from across the region for a dynamic night of roundtable discussions and open dialogue on the topics shaping our industry. Designed to encourage real conversation—not presentations—each table will offer space to exchange ideas, share challenges, and learn from one another’s experiences.
The evening will also include dedicated networking time to reconnect with familiar faces and build new relationships within the Philadelphia insights community.
Come ready to engage, contribute, and leave with fresh perspectives and meaningful connections.
Thank you to our sponsors, Focus Forward, NAXION, and TestSet, for making this event possible!
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You're invited to the WIRe Raleigh-Durham Spring Social!
Mother’s Day reminds us of the many ways women support others. Join us for an evening that creates an intentional space for women to celebrate those we mentor and those who guide and shape our journeys.
A special thank you to our sponsors, Courageous Insights, Data Decisions Group, The Link Group, and W5, for making this event possible!
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Wire Community Mailing List subscribers are the first to know about our special events like conference happy hours, dinners, and more. Join the mailing list today!
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San Francisco's waterfront is calling!
Join Wire and Esomar for a pre-show mix and mingle ahead of Greenbook's IIEX West, taking place on Fisherman's Wharf. Come reconnect with familiar faces, meet new ones, and kick off IIEX West with good company and gorgeous views.
Thank you to our sponsors, AYTM, Dynata, Listen Labs, Prodege, PSB Insights, and Rep Data, and to our event partner, Greenbook, for making this event possible!
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The momentum from Shenzhen continues this October 21 as the Esomar APAC Tour arrives in Singapore for Esomar Connect | Singapore.
Organised in collaboration with MRSS and Wire, this intimate gathering brings together local industry leaders, innovators and changemakers for an afternoon of fresh thinking, meaningful conversations and high-impact connections.
From rethinking ageing and Gen Z to uncovering new growth opportunities with AI, the programme is packed with presentations designed to spark new thinking:
Reframing Asia’s 50–75 population through The New Contract — exploring identity, purpose and connection beyond traditional expectations of ageing.
See how AI is transforming 80+ internal insight documents into nine Growth Terrains and 31 opportunities, turning complexity into actionable possibilities.
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The Wire Exec Leadership Summit is an immersive, transformational retreat and networking opportunity for woman executive leaders within the data, research, and Insights space. Immerse yourself in this transformative gathering of the industry’s predominant woman leaders, all while engaging with the restorative and peaceful coastal setting. We'll meet in Italy at the historic Grand Hotel Palazzo Livorno where we've planned a whole new program of rich, curated content and restorative activities with the unique business goals and personal growth objectives of the executive in mind.
This year we are shaking things up with an impressive line-up of fresh speakers, from both within and outside of the research industry, on topics requested by you, with an agenda that allows plenty of time for networking and relaxation. We have 30 spots available for this one-of-a-kind experience — be sure to register as soon as possible to ensure your spot. Your ticket to the EU Summit includes your room and all group meals for the duration of the Summit agenda. We’re excited to see you!
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Join Wire for a rooftop celebration during Insights Association's CRC 2026 in Chicago!
We're heading to a stunning rooftop spot in the South Loop on September 16th for skyline views, signature cocktails, and a photo booth, all after a day of sessions.
Thank you to Escalent for sponsoring this happy hour, and to our partners at Insights Association for making this event possible.
Whether you're attending CRC or just in town, come unwind, reconnect, and meet industry folks over drinks above the South Loop.
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Join Wire for our annual luncheon at Esomar Congress, this year taking place in Valencia, Spain!
This is one of our largest and most well-attended global events, bringing together the insights community for a celebration of connection and community during Congress week.
Valencia sets the stage for something special this year. Beyond the historic charm and modern architecture that define the city, Valencia holds a special place as the true birthplace of paella, and we can't think of a better setting to gather, share a meal, and reconnect with friends and colleagues from across the industry.
A big thank you to our sponsors, Forsta, FUEL + Focus Room, G3 Translate, and Harmon Research, and to our conference partners at Esomar for making this event possible!
Still need your Esomar Congress ticket? Use code ESOMAR2026_WIRE_15 for a discount at checkout: events.esomar.org/congress-2026-registration
Career Metamorphosis — The Power of Personal Reinvention
This year's Congress theme, Metamorphosis, is being explored through the transformation of research, methodology, and AI. At our Wire Luncheon, we turn that lens inward. Join us for a candid fireside conversation with women who've pivoted their careers not once, but as an ongoing practice. They'll share the moments that inspired career change, what nearly didn't work, and how community — not solo grit — made the difference.
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Sponsor a career-building event and gain brand visibility, qualified leads, and VIP access for your team.
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In today’s landscape where Market Research fraud threats continues to evolve and data quality is perpetually top of mind, dtect will lead a practical, leadership-focused discussion on embedding data quality across your team’s workflow to drive efficiency and measurable impact, in which you’ll learn about:
• Leadership buy-in and culture: How to champion a quality-first mindset across roles from executives to managers to researchers grappling with data every day - so everyone owns data integrity.
• Efficient processes and technology: Best practices for proactive fraud prevention and streamlined QA that save time in field management, data cleaning, and delivery.
• Demonstrating impact: Approaches for framing the business case for investing in quality -including time-saving strategies, cost-avoidance scenarios, and reducing escalations - geared toward securing stakeholder support to better serve your clients.
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Join the Wire Delhi chapter for a fun, virtual event open to attendees globally! We'll first hear from InsightGig's Vidya Venugopalan who will discuss the impact of automation on qualitative empathy measures and how to leverage automation without sacrificing depth. We'll also hear from The She Lab's Stacy Graiko on the state of qualitative career paths and how to "future proof" your professional journey. Stick around for breakout sessions, networking, and more!
Join the new Wire Mexico City team as they bring together voices from across the industry in this virtual event exploring how synthetic data is reshaping market research in Latin America!
In this exciting live, online session, we'll hear from members of the Quest Mindshare team who will present findings from a real-world test using synthetic modeling. Together, we'll determine if enhancing survey data using synthetic solutions can help solve data gaps, speed up research, and better represent real people in LATAM. As this is a virtual event, you do not need to be from Mexico City to join — all are invited! A BIG thank you to the Quest Mindshare team for supporting Wire Mexico City and for sharing their expertise!
** Note: this event will take place in Spanish. **
With a new year on the horizon, our next gathering will be focused on “Wire in ‘25” a virtual and interactive discussion designed to set our path for the year. Paula Rosecky, a leading research facilitator in the Seattle Community will lead us in discussion.
Join us for an exciting and empowering way to start 2025 shape the path of our chapter! Our discussion will include interactive brainstorming activities, facilitated decision-making, and break-out rooms for connection.
Join Wire NYC Lead Dana DiGregorio as she hosts a panel of change-makers and experts in discussing how to resource for challenge and change. With uncertainty becoming the new certainty, it is more important than ever to find resilience and build your personal capacity to weather changes and challenges that are often unforeseen. We will be hosting an intimate discussion featuring three panelists from different backgrounds: Linh Phillips, NA Senior Manager, Consumer & Marketplace Insights: Front End Innovation, Nestle’ Coffee, Aarti Desai, RVP Financial Services, NewtonX, and Johanna Guerin, Owner and Leadership Development Coach, Fit For The Future. Register now to receive your Zoom link to attend; you do not have to be in the New York area to join us — all are welcome for this virtual event!
A BIG thank you to NewtonX for supporting the NYC chapter and making this event possible!
Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
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At this year’s MRS Financial Services Research Conference, discover how insight teams are rising to that challenge and designing research that reaches further, works harder and delivers greater impact.
Promo Code: WIRE20
CISO Boston (November 17) is more than just an event, it’s a place where the cybersecurity community comes together to build lasting connections that extend well beyond a single day.
Designed for meaningful engagement, it brings together senior security leaders in an environment that encourages open dialogue, shared experiences, and ongoing collaboration.
Cybersecurity isn’t something you can tackle alone. At CISO Boston, you’ll connect with leaders facing the same challenges, exchange real-world insights, and benchmark your strategies against others in similar roles.
It’s an opportunity to learn from each other, validate your approach, and move forward together with greater clarity, confidence, and support from a community that understands what’s at stake.
Join fellow researchers on Tuesday, November 17 at 12 p.m. ET for a virtual celebration honoring the 2026 Quirk’s Awards finalists and winners. Winners will be announced live!
The Quirk's Awards consist of categories covering both individual and team achievements as well as awards for best projects and research tools. Let’s come together as a community to support the people who make our industry great. Register for free now at QuirksAwards.com/Celebration.
Discover the AI and ML methods & tools set to revolutionize healthcare, medicine & diagnostics, as well as industry applications and key insights.
Discount Code: WIR30
CDAO Dallas brings together a senior data & analytics community for a day of learning, networking, and collaboration. Whether you are new to data & analytics or a seasoned leader, you will leave our event with insights and takeaways that will guide you and your team to success throughout 2026.
Discount Code: WIR30
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Two days of insights and innovation
The Quirk’s Event is headed to you for Quirk’s Event – Virtual Global from November 4 to 5. While nothing can beat attending live events, 92% of the Quirk’s audience is unable to attend in-person events. This virtual event brings insight professionals together from around the world so they can learn from leading industry experts about the hottest topics in the industry.
Registration is now open and free for all at TheQuirksEvent.com/VirtualGlobal2026!
Join us on November 4 for a virtual experience that brings together cybersecurity professionals for a day of shared learning, honest conversation, and practical insight.
Chief Information Security Officer (CISO) Live is a peer-led event designed to move past theory and hype, and into the realities of modern security leadership. This is where security leaders, practitioners, and emerging professionals come together to hear how challenges are being tackled in the field, from evolving threat landscapes and AI-driven risk, to building resilient security programs and communicating effectively with the business.
Across sessions led by experienced voices in cybersecurity, attendees will gain real-world perspectives, lessons learned, and actionable strategies that can be applied immediately, regardless of organization size or maturity.
One day. One community. Real-world cybersecurity leadership.
If Esomar North America 2026: Unfiltered has been on your radar, now is a good time to take a closer look at the program. The conference is coming to Atlanta November 3-4, and standard pricing ends October 11.
Across two days, researchers will get into some of the issues showing up in research work right now: where AI fits into research workflows, what synthetic audiences can and can’t do, how teams are tackling data quality and what they’re learning as they test new methods.
The program also gets very practical. Researchers from Nike, Chick-fil-A, Kimberly-Clark and other organizations will share work from inside their teams, and a free, pre-conference Columbia Business School masterclass will look at how to think more sharply and make better decisions from data.
There’s plenty of time built in to meet other people working across insights as well, whether you’re on the brand side, at an agency or consultancy, or working in research technology.
Standard pricing is available through October 11. As an Esomar partner, we can also offer our community an additional 15% off registration with code UNFILTERED2026_WIRE.
Take a look at the full program and join us in Atlanta:https://esomar.org/events/north-america-2026
The future of insights is being shaped by the conversations happening at IIEX West 2026.
Hosted by Greenbook, IIEX West brings together leaders across insights, analytics, research, and innovation to explore the trends, technologies, and ideas redefining the industry.
From emerging AI applications to evolving consumer expectations, the event is designed to challenge perspectives, spark meaningful discussions, and connect the people moving insights forward.
Register now and use code WIRE15 for 15% off your general admission ticket!
Is your insights team shaping organizational strategy, or still reacting to it? That's the question driving this year's MRMW Europe (Oct 21–22, Berlin) — where leaders from KraftHeinz, Warner Bros. Discovery, AXA, and De'Longhi Group are among those confirmed to share how their functions are evolving. Across the industry, insight teams are moving closer to where decisions are made — not just validating or explaining, but helping define direction. Insights are increasingly expected to inform strategic bets earlier in the process, and connect customer understanding to commercial outcomes.
MRMW Europe 2026 is built as a senior environment where every participant operates at the leadership level. The focus is on how insights functions influence strategic decisions, how AI is being integrated into real workflows, and how impact is defined and measured internally — allowing for direct exchange and honest comparison across organizations.
For anyone working in market research or consumer insights, it's a useful look at where the industry is heading.
Early bird registration is open until June 21.
Use code WIRE15 for an additional 15% off.
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
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