Crafting an effective screener is crucial to recruiting the right participants for your studies, directly impacting the quality and reliability of your research outcomes. Join Fieldwork and Women in Research (Wire) for an essential workshop on creating a successful screener. These in-person workshops are specially designed for individuals looking to sharpen their skills and learn new techniques.

• Master the art of writing precise screening questions.
• Learn strategies to enhance participant quality through effective screener design.
• Gain insights into avoiding common pitfalls that can skew your research data.
• A great opportunity to network within your industry and community.

Note: this event is hosted by Wire Corporate Donor Fieldwork. You will be directed to register for this event on their site and they will maintain all data associated with registration for this event.

Crafting an effective screener is crucial to recruiting the right participants for your studies, directly impacting the quality and reliability of your research outcomes. Join Fieldwork and Women in Research (Wire) for an essential workshop on creating a successful screener. These in-person workshops are specially designed for individuals looking to sharpen their skills and learn new techniques.

• Master the art of writing precise screening questions.
• Learn strategies to enhance participant quality through effective screener design.
• Gain insights into avoiding common pitfalls that can skew your research data.
• A great opportunity to network within your industry and community.

Note: this event is hosted by Wire Corporate Donor Fieldwork. You will be directed to register for this event on their site and they will maintain all data associated with registration for this event.

Crafting an effective screener is crucial to recruiting the right participants for your studies, directly impacting the quality and reliability of your research outcomes. Join Fieldwork and Women in Research (Wire) for an essential workshop on creating a successful screener. These in-person workshops are specially designed for individuals looking to sharpen their skills and learn new techniques.

• Master the art of writing precise screening questions.
• Learn strategies to enhance participant quality through effective screener design.
• Gain insights into avoiding common pitfalls that can skew your research data.
• A great opportunity to network within your industry and community.

Note: this event is hosted by Wire Corporate Donor Fieldwork. You will be directed to register for this event on their site and they will maintain all data associated with registration for this event.

Toronto, we’re back again this year! And this time we’ll be diving into the career stages of marketing research.

We know that no MR career is exactly the same. Everyone takes a different path, but if we’re lucky – we’ll all visit the 5 career stages at some point: Exploration, Establishment, Mid-Career, Late Career and Retirement. For each stage, we’ll discuss the challenges you’ll face and what success looks like.

We also brought in speakers to talk to these career stages so they can share their experiences and inspire us on our career journeys. So join us for some bevvies and apps to discuss your career and where it’s headed.

Space for this event is limited and registration is required—invite your friends and colleagues for a fun, MR focused evening! Everyone who’s involved in marketing research is welcome, including men that support women in MR.

A BIG thank you to Sylvestre & Co. and The Logit Group for supporting this event. As always, we couldn’t do this event without you! *We are truly grateful for your support*

As we near the end of 2023, the year of action, we wanted to explore how we could individually and collectively drive more actionability and comradery for all women. We are delighted to host the first, in-person Wire London & Wire in Color event; we'll hear from Elaine Rodrigo, Chief Insights & Analytics Officer at Reckitt, on the topic of influence as well as panelists Ben Leet, LaShanda Seaman and TBC who will discuss action and allyship. And of course, some drinks and nibbles, and sharing with your Wire community!

Please do get signed up on the website, as building access means we must have all attendees’ names in advance to ensure smooth entry at the event.

A huge thank you to Ipsos and Alida for believing in the Wire vision and making this event possible!

Tee up your IIEX NA experience with Wire! Join us at The Puttery in Washington D.C. for an unforgettable evening of mini golf, meaningful connections, and good company before the conference gets underway.

Whether you're a seasoned pro or just there for the vibes, this is the perfect opportunity to meet and mingle with fellow IIEX attendees in a fun, relaxed setting. Swing into the new connections, friendly competition, and community that Wire is known for!

A BIG thank you to Greenbook for once again partnering with us on this event and to Outset.ai for supporting this event!

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We're BACK for another celebratory kickoff to the Quirk's Chicago conference!

Join us at the iconic Gibsons Rosemont for drinks, networking, and light snacks as we take time to connect before the event schedule begins. Whether you're a Chicago local or in town for the conference, this is an unmissable opportunity to meet fellow data, research, and insights industry colleagues!

A BIG thank you to our sponsors, Curion, QuestionPro, and Strella, for supporting this event, and to the Quirk's Media team for making it all possible!

Still need to register for the conference? Head over to the Quirk's Chicago site and use code Wire15 for a discount at registration.

Join Women in Research for a Pre-Show Party at The Ritz-Carlton Reynolds, located along the shores of Lake Oconee, Georgia. Connect with fellow researchers, industry leaders, and innovators during this relaxed happy hour from 5-7 PM as we launch SampleCon.

Whether you're reuniting with colleagues or making new connections, enjoy craft cocktails, light bites, and meaningful conversations. This is the perfect opportunity to unwind, network, and set the tone for an inspiring conference ahead.

Special thanks to our event sponsor, Tillo, for making this event possible.

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Tillo is a global digital gift card, rewards, and incentives platform that helps businesses attract, engage, and retain customers by seamlessly connecting them to thousands of brands through scalable, secure technology.

Join Women in Research for a Pre-Show Party at The Ritz-Carlton Reynolds, located along the shores of Lake Oconee, Georgia. Connect with fellow researchers, industry leaders, and innovators during this relaxed happy hour from 5-7 PM as we launch SampleCon.

Whether you're reuniting with colleagues or making new connections, enjoy craft cocktails, light bites, and meaningful conversations. This is the perfect opportunity to unwind, network, and set the tone for an inspiring conference ahead.

Special thanks to our event sponsor, Tillo, for making this event possible.

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Tillo is a global digital gift card, rewards, and incentives platform that helps businesses attract, engage, and retain customers by seamlessly connecting them to thousands of brands through scalable, secure technology.

We're back for another fun, networking luncheon during QRCA's Annual Conference! We'll meet at nearby eatery The County Line's Bungalow Room for a fun networking luncheon, food provided, as well as updates from the Women in Research team. Space for this event is limited; register ASAP to secure your space at the event. A BIG thank you to QRCA for partnering with us for the event and to Murray Hill National for making this special event possible!

Women research professionals face a real gap: they're adopting AI slower while their roles face 3x higher replacement risk. But here's the plot twist — that gap is actually an opportunity.

Join the Cint team as they flip the script on AI anxiety. They’ll dive into real data from their AI Workplace Evolution research to show you exactly what's holding talented professionals back from AI adoption — and more importantly, how to move past it. Expect honest insights into the ethical questions keeping researchers up at night, plus concrete tactics to shift from "Will AI replace me?" to "How do I lead with it?"

They’ll also shine a spotlight on entry-level roles: what's actually changing, where new opportunities are emerging, and how to position yourself (or your team) ahead of the curve. Because AI isn't just a threat to manage — it's a competitive advantage waiting to be claimed.

Walk away with a proactive playbook for both your career and your organization. The future of work isn't about adapting to AI. It's about you leading it.

Key Takeaways:

- From Skeptic to Ally‍

Real sentiment data on how US and UK professionals are moving from "Will it replace me?" to Ai-driven career empowerment — and what actually builds that trust.

- An Evolving Industry ‍

How researchers and insights professionals are actually using AI today: what's working, what isn’t, and how AI-empowered teams are already pulling ahead.

- The Entry-Level Reset: Same Title, Different Skill Set

Is AI replacing early-stage career research professionals? We’ll explore what the “new” entry-level looks like, the AI literacy that's now table stakes, and the human skills that suddenly matter even more.

- How Top-Down AI Confidence Becomes Bottom-Up Competitive Edge‍

When leaders model AI adoption over replacement, anxiety transforms into momentum — and your organization gains the edge.

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Session Speakers:

Bee Meuwissen | Group Chief Human Resources Director, Cint

Bregje has over 20 years of experience working in senior HR positions and brings a wealth of knowledge from global travel-tech, health-tech and networking & security companies in the Netherlands, Spain and the United Arab Emirates. Bregje also has significant experience with US organizations and in US-related HR matters. She has played pivotal roles in HR transformation and has championed strategic initiatives in business direction, organizational redesign, and digital transformation. Most recently, Bregje was the Vice-Chief People Officer at DocPlanner, the world’s biggest healthcare platform that creates digital apps and software solutions that maps patient journeys through the healthcare ecosystem for medical professionals and institutions. Bregje has a Bachelor of Human Resources Management from Fontys University of Applied Sciences, in the Netherlands.
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Michelle Darcy Clarke | Chief Experience Officer, Cint

Michelle is a seasoned leader with 20+ years-experience in market research, res-tech and customer success for software-related industries. She is focused on overseeing and integrating Cint’s customer-facing delivery functions, including Customer Success, Services, Support and API integrations. Prior to Cint’s acquisition of Lucid, she was Lucid’s Vice President for Customer Success and Product Specialists. She is passionate about retaining and cultivating customers and developing high-performance teams. Michelle holds a Bachelor’s degree in Marketing Communications from the Fashion Institute of Technology in New York.

AI is embedded across the research lifecycle, sampling, survey design, fraud detection, and analysis – but when does this work well, and how can we build safeguards and human oversight into AI‑enabled research? Join the Dynata team and key industry experts for a conversation on current applications of AI in MR and learn how expert judgment governs AI outputs. Attendees will leave with a “Buyer Toolkit,” illuminating what is necessary to vet providers.e President of Marketing at Toluna and led the company’s global marketing function during a pivotal transformation and rebrand during her 12-plus years at the company, after nearly a decade at Greenfield Online.

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You're talented. You're driven. So why does the path to senior leadership feel blocked?

The answer might surprise you: it's financial literacy. Women leaders are 12% less likely to receive business acumen training than men—creating a massive barrier to C-suite advancement. Without confidence in financial statements, P&L management, and business metrics, even the most qualified professionals struggle to speak up in strategic discussions and compete for executive roles.

Join Kristin Luck and Tiama Hanson-Drury, founders of Wire's Accelerate: Financial Foundations, for an eye-opening conversation about the financial literacy gap—and exactly how to close it.

What You'll Gain:

• Understand the data behind the financial literacy gender gap and why it matters for YOUR career
• Learn which business financial skills are actual prerequisites for executive roles
• Discover why personal financial mastery (budgeting, investing, retirement planning) directly impacts your professional performance
• Explore how the program covers BOTH corporate finance AND personal finance—because you can't excel at work while struggling with money at home
• Get your questions answered by industry experts
• EXCLUSIVE: Webinar attendees receive a 20% discount code (valid for 48 hours only)

This program is designed for professionals of all genders who want to master both business and personal finance to accelerate their careers. Whether you're eyeing a promotion, launching a business, or need to build your personal financial foundation alongside your professional skills—this webinar will show you the path forward.

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In today’s landscape where Market Research fraud threats continues to evolve and data quality is perpetually top of mind, dtect will lead a practical, leadership-focused discussion on embedding data quality across your team’s workflow to drive efficiency and measurable impact, in which you’ll learn about:

• Leadership buy-in and culture: How to champion a quality-first mindset across roles from executives to managers to researchers grappling with data every day - so everyone owns data integrity.
• Efficient processes and technology: Best practices for proactive fraud prevention and streamlined QA that save time in field management, data cleaning, and delivery.
• Demonstrating impact: Approaches for framing the business case for investing in quality -including time-saving strategies, cost-avoidance scenarios, and reducing escalations - geared toward securing stakeholder support to better serve your clients.

Join the Wire Delhi chapter for a fun, virtual event open to attendees globally! We'll first hear from InsightGig's Vidya Venugopalan who will discuss the impact of automation on qualitative empathy measures and how to leverage automation without sacrificing depth. We'll also hear from The She Lab's Stacy Graiko on the state of qualitative career paths and how to "future proof" your professional journey. Stick around for breakout sessions, networking, and more!

The Leaders Forum full-day program empowers industry leaders with practical strategies and fresh perspectives to navigate today’s fast-changing environment.

As we head into 2026, leaders continue to be challenged by a world that is increasingly tech-focused, artificially intelligent and data-driven.

As leaders, how do we keep up with change and remain flexible, while maintaining our values and corporate identity?

Human-led, AI-enabled - At its core, leadership remains an inherently human pursuit. While AI may revolutionise the way we work, it is human leaders who define our purpose and goals. Successful leaders will blend human depth with digital fluency, using AI as a tool—not a replacement—and focusing on uniquely human strengths. An organisation’s advantage in the AI era depends not just on technology to drive productivity, but on authentic, adaptable, responsible and resilient leaders.

This year’s Leaders Forum focuses on human-centric leadership and AI, all designed to capitalise on the value of people in our highly connected ecosystem.

Don’t miss out! Early bird rates close on April 10, 2026.

Discount Code: Wire15