Wire hosts in-person events in 40+ cities globally, partners with the leading industry conference organizations for annual networking events and dinners, and collaborates with corporate teams to develop free educational webinar content throughout the year.
Our events are free to attend thanks to sponsorship from forward-thinking companies and leaders.
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In an industry that’s constantly evolving, the research, data & insights landscape has seen its fair share of disruption. From the rise of automation and AI, to shifting client expectations, economic uncertainty and workplace games. Navigating these changes has tested our resilience, attitude and wellbeing, but ‘she’ll be alright’.
‘The Unpolished Path’ is dedicated to celebrating the resilience, reinvention and real-life lessons of women in insights and related industries. Through candid conversations and shared experiences, we’ll explore how missteps have led to key milestones – and how paths we didn’t plan often shaped us the most.
Join us as we bring together our industry of experienced rollercoaster riders, as we discuss:
Thank you to our event sponsors, Dynata, Luma, and Xero for making this event possible!
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Let’s kick off Ignite CPG with an energizing networking event designed to bring our insights community together!
Join the Cincinnati Wire chapter and the North Central Insights Association Chapter for an evening of conversation, connection, and collaboration as we set the tone for an inspiring conference ahead. Come enjoy light appetizers and drinks, meet new peers, and start Ignite CPG on a high note.
A BIG thank you to our Wire sponsors, Burke and EMI, and our Insights Association platinum sponsors!
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Crafting an effective screener is crucial to recruiting the right participants for your studies, directly impacting the quality and reliability of your research outcomes. Join Fieldwork and Women in Research (Wire) for an essential workshop on creating a successful screener. These in-person workshops are specially designed for individuals looking to sharpen their skills and learn new techniques.
Note: this event is hosted by Wire Corporate Donor Fieldwork. You will be directed to register for this event on their site and they will maintain all data associated with registration for this event.
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Crafting an effective screener is crucial to recruiting the right participants for your studies, directly impacting the quality and reliability of your research outcomes. Join Fieldwork and Women in Research (Wire) for an essential workshop on creating a successful screener. These in-person workshops are specially designed for individuals looking to sharpen their skills and learn new techniques.
Note: this event is hosted by Wire Corporate Donor Fieldwork. You will be directed to register for this event on their site and they will maintain all data associated with registration for this event.
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Crafting an effective screener is crucial to recruiting the right participants for your studies, directly impacting the quality and reliability of your research outcomes. Join Fieldwork and Women in Research (Wire) for an essential workshop on creating a successful screener. These in-person workshops are specially designed for individuals looking to sharpen their skills and learn new techniques.
Note: this event is hosted by Wire Corporate Donor Fieldwork. You will be directed to register for this event on their site and they will maintain all data associated with registration for this event.
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Crafting an effective screener is crucial to recruiting the right participants for your studies, directly impacting the quality and reliability of your research outcomes. Join Fieldwork and Women in Research (Wire) for an essential workshop on creating a successful screener. These in-person workshops are specially designed for individuals looking to sharpen their skills and learn new techniques.
Note: this event is hosted by Wire Corporate Donor Fieldwork. You will be directed to register for this event on their site and they will maintain all data associated with registration for this event.
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The sample industry is arguably one of the most consequential in the broader market research and marketing and advertising economy as the respondents provided by the sample industry drive decisions across all the Fortune 1000 companies, Federal and State public opinion polling, and Political Polling. But companies and leaders in this niche continually decries the difficulty or lack of multicultural sample available — forgoing any meaningful steps to address these systemic issues themselves. Join the Wire in Color community for a networking event and panel discussion featuring Sample industry professionals who will highlight and point to unforseen opportunities for bias in the work they do — and propose actionable solutions moving forward. Afterward we'll spend some time networking and connecting — invite friends and colleagues of all gender-identities to attend!
This event has already occured; view the recording here.
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Suzy has teamed up with Women in Research to present “What (Female Consumers) Want”— part fireside chat with insights leaders from PepsiCo & Dunkin' Brands, part-networking event, part quiz game — with a chance for everyone who attends to WIN BIG! Join Katie Gross (Chief Client Officer of Suzy), Meredith Morris (Senior Manager of Insights @ Dunkin' Brands) and Abby Finnis (Head of Portfolio Insights & Analytics @ PepsiCo) for an incredible evening of market research community building. TMRE attendees of all gender-identities are invited to team up and test their MR skills against a real-time audience. Did we mention that there are prizes — really, really good prizes?? Forge new connections, stay inspired, and — most importantly — have fun!
This event has already occured; you can view the recording from the fireside chat session here.
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Join Little Bird Marketing and Women in Research for an interactive happy hour trivia session! We’re coming together to celebrate the change makers, advocates and statistically significant. Sip on our signature Wire-tini recipe while testing your knowledge on the women who have changed our world. As always, attendees of all gender-identities are welcome! We can’t wait to “see” you…and did we mention we’ll be giving away more than $1,000 in prizes? IIEX NA is all online and FREE! Click here to register for the conference. A BIG thank you to Little Bird Marketing for supporting this event and making it EXTRA special this year — we couldn’t do it without you!
The Wire-tini
Nothing tastes quite as sweet as progress, but this may be a close second. Bold. Brash. Brave. May it serve as a deliciously empowering reminder we all have a role to play in advocating for change, defying norms and challenging the status-quo. Cheers to all the women who have changed our world for the better and to all the women who continue to shake sh*t up.
Ingredients:
1 1/2 ounces vodka (or citrus vodka)
1 ounce cointreau orange liqueur (*triple sec or orange juice works too)
1/2 ounce fresh lime juice
1/4 ounce cranberry juice
Garnish: orange peel
Directions:
Gather ingredients. Fill cocktail shaker with ice, add ingredients and shake well. Strain into a chilled cocktail glass. Garnish with a orange peel.
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An authentic company ethos begins with leadership that’s invested in the cause. With many companies seeking to heed the call of D&I, it’s imperative that the messages you send match internally-driven initiatives that center the lives and livelihoods of your employees. In this Wire in Color webinar we’ll redefine authentic leadership with a panel of Market Research professionals — some senior-level, some up-and-coming — and touch on the ways companies can actively accommodate those driving the culture they hope to foster on a more equitable and supportive path to success forward.
This event has already aired, view the recording here.
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Sponsor a career-building event and gain brand visibility, qualified leads, and VIP access for your team.
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AI is getting faster, cheaper, and more capable by the month. But better AI doesn't make human researchers redundant — it makes the distinctly human qualities they bring more valuable, not less. The researchers who will thrive are those who understand how to use AI as an accelerant while bringing something to the work that no model can replicate: judgment, interpretation, and the intelligence that comes from genuinely understanding people.
This webinar explores what that actually looks like in practice. We'll dig into why human-centered skills — the ability to read a room, ask the right question at the right moment, build trust with respondents and clients, and make sense of data in context — sit at the heart of research quality, and why they remain the hardest thing to automate.
Drawing on audience polling, we'll hear directly from researchers about how these skills shape their work, whether they're valued as highly as technical or analytical capabilities in their organizations, and what gets in the way of them being recognized as genuine strategic assets. From organizational culture and the absence of ROI metrics, to imposter syndrome and shifting client expectations, we'll map the real barriers, and start to dismantle them.
We'll close by exploring what it would take to change the conversation: the frameworks, the language, the role models, and the evidence researchers need to advocate confidently for the human layer in an AI-driven environment.
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"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.
This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!
June Session: "The Intelligence Advantage: AI, Data, and the Brand Imperative"
AI is rewriting the rules of brand-building — from how decisions get made to how creative comes to life. But what does that actually look like inside one of the world's most recognized brands?
Join us for a candid conversation with Lydia Armstrong of PepsiCo's Consumer AI Acceleration team, where we'll move past the hype and into the real work: the tools teams are betting on, the cross-functional ways of working that make speed possible, and the organizational shifts behind smarter, faster decisions. Lydia partners with marketing leaders around the globe to advance how brands are built and creative is developed — and she'll share what it takes to turn AI from a buzzword into a genuine competitive edge.
Whether you're leading a team, shaping strategy, or just trying to separate signal from noise, you'll leave with a clearer picture of where data and AI are taking the brands of tomorrow.
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Market research has never been more accessible or more intelligent. Join us for an exclusive webinar where we'll unveil the latest AI-powered innovations inside Pollfish, our DIY survey platform designed to put the power of professional-grade research in everyone's hands.
Whether you're a seasoned insights professional or someone just getting started with market research, the pressure to gather faster and more actionable data continues to grow. In this session, we'll walk you through four new AI features that are changing the way research gets done, from survey creation all the way through to final reporting.
We'll demonstrate how the Pollfish AI Survey Designer can take your research objectives and instantly draft and program a complete, ready-to-launch survey, eliminating hours of manual setup. You'll also see how our Conversational AI question type goes beyond traditional open-ends by using intelligent probing to follow up with respondents in real time, surfacing the kind of rich, nuanced insights that standard surveys often miss.
From there, we'll show how AI-generated executive reports automatically distill your data into clear, compelling narratives with key findings already highlighted, so you spend less time in the weeds and more time making decisions. And finally, we'll introduce the AI Chat with Your Data feature inside Insights Builder, our data visualization platform, where you can ask a question in plain language and get the answers you need without needing any technical expertise or data background.
This webinar is for marketers, brand managers, product teams, and business leaders who want to make smarter decisions without the complexity that has traditionally come with market research. Come see what Pollfish can do.
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Women research professionals face a real gap: they're adopting AI slower while their roles face 3x higher replacement risk. But here's the plot twist — that gap is actually an opportunity.
Join the Cint team as they flip the script on AI anxiety. They’ll dive into real data from their AI Workplace Evolution research to show you exactly what's holding talented professionals back from AI adoption — and more importantly, how to move past it. Expect honest insights into the ethical questions keeping researchers up at night, plus concrete tactics to shift from "Will AI replace me?" to "How do I lead with it?"
They’ll also shine a spotlight on entry-level roles: what's actually changing, where new opportunities are emerging, and how to position yourself (or your team) ahead of the curve. Because AI isn't just a threat to manage — it's a competitive advantage waiting to be claimed.
Walk away with a proactive playbook for both your career and your organization. The future of work isn't about adapting to AI. It's about you leading it.
- From Skeptic to Ally
Real sentiment data on how US and UK professionals are moving from "Will it replace me?" to Ai-driven career empowerment — and what actually builds that trust.
- An Evolving Industry
How researchers and insights professionals are actually using AI today: what's working, what isn’t, and how AI-empowered teams are already pulling ahead.
- The Entry-Level Reset: Same Title, Different Skill Set
Is AI replacing early-stage career research professionals? We’ll explore what the “new” entry-level looks like, the AI literacy that's now table stakes, and the human skills that suddenly matter even more.
- How Top-Down AI Confidence Becomes Bottom-Up Competitive Edge
When leaders model AI adoption over replacement, anxiety transforms into momentum — and your organization gains the edge.
Session Speakers:
Bee Meuwissen | Group Chief Human Resources Director, Cint
Bregje has over 20 years of experience working in senior HR positions and brings a wealth of knowledge from global travel-tech, health-tech and networking & security companies in the Netherlands, Spain and the United Arab Emirates. Bregje also has significant experience with US organizations and in US-related HR matters. She has played pivotal roles in HR transformation and has championed strategic initiatives in business direction, organizational redesign, and digital transformation. Most recently, Bregje was the Vice-Chief People Officer at DocPlanner, the world’s biggest healthcare platform that creates digital apps and software solutions that maps patient journeys through the healthcare ecosystem for medical professionals and institutions. Bregje has a Bachelor of Human Resources Management from Fontys University of Applied Sciences, in the Netherlands.
Michelle Darcy Clarke | Chief Experience Officer, Cint
Michelle is a seasoned leader with 20+ years-experience in market research, res-tech and customer success for software-related industries. She is focused on overseeing and integrating Cint’s customer-facing delivery functions, including Customer Success, Services, Support and API integrations. Prior to Cint’s acquisition of Lucid, she was Lucid’s Vice President for Customer Success and Product Specialists. She is passionate about retaining and cultivating customers and developing high-performance teams. Michelle holds a Bachelor’s degree in Marketing Communications from the Fashion Institute of Technology in New York.
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AI is embedded across the research lifecycle, sampling, survey design, fraud detection, and analysis – but when does this work well, and how can we build safeguards and human oversight into AI‑enabled research? Join the Dynata team and key industry experts for a conversation on current applications of AI in MR and learn how expert judgment governs AI outputs. Attendees will leave with a “Buyer Toolkit,” illuminating what is necessary to vet providers.e President of Marketing at Toluna and led the company’s global marketing function during a pivotal transformation and rebrand during her 12-plus years at the company, after nearly a decade at Greenfield Online.
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You're talented. You're driven. So why does the path to senior leadership feel blocked?
The answer might surprise you: it's financial literacy. Women leaders are 12% less likely to receive business acumen training than men—creating a massive barrier to C-suite advancement. Without confidence in financial statements, P&L management, and business metrics, even the most qualified professionals struggle to speak up in strategic discussions and compete for executive roles.
Join Kristin Luck and Tiama Hanson-Drury, founders of Wire's Accelerate: Financial Foundations, for an eye-opening conversation about the financial literacy gap—and exactly how to close it.
What You'll Gain:
This program is designed for professionals of all genders who want to master both business and personal finance to accelerate their careers. Whether you're eyeing a promotion, launching a business, or need to build your personal financial foundation alongside your professional skills—this webinar will show you the path forward.
In today’s landscape where Market Research fraud threats continues to evolve and data quality is perpetually top of mind, dtect will lead a practical, leadership-focused discussion on embedding data quality across your team’s workflow to drive efficiency and measurable impact, in which you’ll learn about:
• Leadership buy-in and culture: How to champion a quality-first mindset across roles from executives to managers to researchers grappling with data every day - so everyone owns data integrity.
• Efficient processes and technology: Best practices for proactive fraud prevention and streamlined QA that save time in field management, data cleaning, and delivery.
• Demonstrating impact: Approaches for framing the business case for investing in quality -including time-saving strategies, cost-avoidance scenarios, and reducing escalations - geared toward securing stakeholder support to better serve your clients.
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Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.
You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.
previous webinar hosts
Reach out to the Wire team to discuss webinar opportunities in the coming months.
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Real world applications: what works, what doesn’t, what’s next
AI is transforming how we discover, analyse and act on insight. MRS’s AI Powered Insights conference brings together the most exciting real-world applications showing how organisations are using AI in numerous ways to accelerate insight and extend its impact.
Packed with case studies and live examples, you’ll see what’s working right now and what’s coming next. Crucially, our speakers won’t just showcase successes; they’ll reveal the challenges, missteps and limitations they’ve faced, and share what it really takes to design and deliver trusted, high-quality AI-augmented research today.
Discount Code: WIRE20
From Promise to Practice Scaling Data and AI Across Healthcare in 2026
Data & AI in Healthcare Online 2026 is a one-day virtual forum designed to help
senior healthcare data, AI, and digital leaders move beyond hype toward execution and
measurable outcomes.
Bringing together leaders from provider organizations, life sciences, and the broader
healthcare ecosystem, the event focuses on practical lessons in AI adoption,
governance, workforce enablement, and patient impact.
Through keynotes and panel discussions, the event provides an accessible, peer-driven
platform for healthcare leaders to learn what is working now, and what must change, to
scale AI safely and sustainably in 2026 and beyond.
D&A Live Summer is a one-day virtual event bringing together leaders across data,
analytics, and AI to explore how enterprises are adapting in the age of artificial
intelligence.
From AI governance and autonomous analytics to modern data architecture and
enterprise transformation, the event focuses on the strategies, technologies, and
operational challenges shaping the future of data-driven organizations. The program
features live presentations, panel discussions, and interactive sessions with executives
and practitioners from across North America.
The free virtual event takes place on July 8th.
QRCA invites you to their third annual Qual Tech Days Virtual Conference, July 21st-23rd.
This year's theme, New Era, Bigger Questions, focuses on how qualitative research and insights are evolving in the AI era. Through presentations, panels, demos, and discussions, attendees will explore emerging tools, practical applications, and the bigger questions shaping the future of research.
Go to https://www.qrca.org/site/2026-qual-tech-days for more information and to register, and use the following discount code: QUALTECH20OFF
Parking for the event is available at a nearby parking garage at 323 N. Ada St. The estimated parking rate is $9-10, this is an estimated rate and not a contracted rate by Intellus Worldwide or Xeris.
All registered attendees will need to show identification upon arrival at the event, prior to being allowed up to the 14th floor.
Registration is complimentary for both 2026 members and non-members, to RSVP by July 17th.
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Now in its 6th edition, UX360 Europe is a flagship summit advancing UX research as a strategic, business-driving function. The event brings together UX researchers, designers, product managers, and CX leaders for practical case studies, proven frameworks, and real-world ROI — with no sales pitches. Sessions will explore the full research journey, from planning and execution to stakeholder alignment and measurable business impact.
Who’s speaking?
DHL, Nestlé, Maersk, SAP Signavio, Wise, Schneider Electric, American Express, and more.
Don’t miss the summit where research excellence meets real-world application.
Discount Code: Wire15
🚀 Ready to see where the future of insights is headed?
Join us at IIEX Europe 2026, presented by @Greenbook — the go-to event for market research and insights professionals across Europe.
Over two packed days, you'll:
🔹 Discover cutting-edge innovations in resTech and analytics
🔹 Get inspired by global thought leaders and bold new ideas
🔹 Experience hands-on demos that bring next-gen research to life
🔹 Connect with peers, clients, and partners driving the industry forward
Discount Code: WIRE15
Canada’s only conference dedicated to market and social research insights, the CRIC Conference is recognized as a premier event that drives research, innovation, and collaboration across a wide range of fields. Includes plenty of time to network with sponsored breakfasts, lunches, and breaks.
This two-day event begins the evening before at the Conference Opening Reception on June 15 at 5 pm. Bringing together industry leaders and professionals alongside participants from government and academia, the conference offers an energetic forum to launch new ideas, explore emerging trends, and build valuable partnerships.
Looking for more? Extend your learning with one or both of CAIP Canada’s Pre-Conference Workshops on June 15, starting with Market Research Semiotics: Going Deep into Qual, and then another interactive workshop dedicated to research professionals, Harnessing AI with Confidence: Practical Skills for Research Professionals.
Event Registration Form - CRIC National Conference 2026
Discount Code: WIRE2026
Don’t miss the June Quirk’s Virtual series on data quality, security and ethics
Join fellow researchers on June 11 for sessions exploring strategies to enhance data quality and security. Learn how others are combating issues like fraud and poor-quality data to make decisions with greater confidence. Register for free and receive access to the live and recorded sessions here: https://www.quirks.com/events/quirks-virtual-ensuring-data-quality-security-and-ethics,
Healthcare research is uniquely complex, with high stakes and evolving methodologies. This event will spark innovation and practical solutions through peer-vetted case studies, expert presentations, and collaborative discussions. Sessions will address real challenges facing healthcare insights professionals, offering tools and frameworks to elevate your work in this dynamic sector.
Discount Code: HC-WIRE
Whether you’re starting out or stepping up, get the knowledge, connections and confidence you need to move forward. Join the Wire community.
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