Upcoming Events & Webinars

Wire hosts in-person events in 40+ cities globally, so you can build real professional connections. We team up with the industry's top conference organizations to bring you networking happy hours and dinners at the gatherings that matter most. And we partner with industry thoughtleaders to deliver free educational webinars all year long, keeping you sharp on the skills and trends shaping our field.

Wire events are free to attend, thanks to the generous sponsorship of industry sponsors.

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City events

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Charlotte
Nov 10, 2026
Building Y(our) Insights Brand
5:30PM
Camp North End

Join us for an evening of networking and personal branding. We'll be continuing our exploration of the Charlotte Region, this time at Canteen at Camp North End, discussing both your personal brand and the brand of Insights.

Thank you to our event partner, Insights Association, and to our sponsor, CivicScience, for making this event possible!

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Seattle
Nov 11, 2026
The Art of Insights
5:30PM
Art Love Salon

The evening will explore timely topics: creativity, curiosity, interpretation, and our ability to make unexpected connections in the insights industry. We’ll use the art throughout the space as inspiration for the evening.

Thank you to our event sponsors, Conru Art Foundation and Emporia Research, for making this event possible!

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Madrid
Nov 12, 2026
¡Voy con todo! Lo que no decides tú, lo deciden otros.
6:00PM
Centro de Negocios Melior

This Wire Madrid event will focus on career, HR, opportunities for women in the workplace, and having the courage to start again or take a different direction professionally.

We'll start with a short introduction to Wire and our partners for the evening:

  • Golden Sponsor: Dynata
  • Silver Sponsor: Ipsos
  • Venue Sponsor: Toluna

We'll then have a roundtable moderated by one of our Wire Madrid volunteers, with a representative from each of our three partner companies. We'll talk about the initiatives and policies they have implemented within their organisations to support women, promote female talent and create more equal opportunities in the workplace.

This will be followed by the presentation of “Échale ovarios”, a book by coach Paula Peña Piña. Her book is a practical guide to finding the courage to take the next step in your career, embrace change and pursue professional growth without being afraid of success. We'll also raffle a copy of the book among attendees.

And, of course, we want to leave plenty of room for what Wire does best: connecting women. Networking will be an important part of the evening, and we're preparing a fun instant-photo activity designed to encourage attendees to meet and connect with someone new.

The idea is to create a warm, inspiring evening where we can talk honestly about careers, change and opportunities — and then give everyone enough time to actually connect with one another.

Thank you to our sponsors, Dynata, Ipsos, and Toluna, for making this event possible!

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Portland
Nov 12, 2026
When Culture Shifts: How Brands Listen, Learn, and Respond
5:30M
Wieden+Kennedy

Culture never stands still: sometimes it changes overnight with a viral moment, and other times it shifts slowly, as a new generation redefines their values. To keep up with consumers, brands must decide how to respond. It's consumer insights professionals who help brands navigate cultural change by translating emerging moments and broader trends into insights that inform consumer behavior, brand health, and business outcomes.

Join Wire for a panel of Consumer Insights & Analytics leaders who will share how they understand customers as culture changes, and how they know whether a brand’s response worked:

  • Laura Wutzke, Director of Analytics at Wieden+Kennedy, on what research reveals about Gen Z and teen athletes, where they find inspiration, and how brands like Nike show up in sport culture
  • Nicole Besharat, 15-year Nike veteran and senior advisor to product, CX, and brand leaders, on building the research foundation that lets teams move fast when culture does, and staying focused on your consumer through it all
  • Kayla Stevenson, Culture & Insights Manager at KinderCare Learning Companies, on exploring how generational shifts are changing what people value, expect, and experience - and what those changes mean for the future of organizational culture.

Wire is a global 501(c)(3) nonprofit that provides resources and programming to support a more equitable and inclusive market research, data, and insights industry for professionals within the field. We’re thrilled to launch our first event in Portland!

Thank you to our sponsors, Breakthrough Research, Escalent, and Mobius Solution Lab, for making this event possible!

Come ready for candid stories, practical takeaways, and great conversation with Portland’s research community. Bring a colleague, meet new faces, and be part of Wire Portland from the very beginning. We hope to see you! 

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Laura Wutzke

Laura Wutzke has worked in marketing and communications intelligence for over 17 years, helping global brands across apparel, sports, technology, financial services, telecom, and CPG turn measurement, research, and AI-enabled analytics into clear, data-informed strategy. A proven, trusted advisor, she is obsessed with the 'so what' behind the why.

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Nicole Besharat

Nicole Besharat is a research and insights leader with nearly two decades of experience building high-performing, mixed-methods research teams for iconic consumer brands. During her 16 years at Nike, she founded Nike Digital’s first global UX research practice. She then grew it into a 20+ person insights organization serving Global Nike Direct across North America, Europe, China and Japan, shaping experiences from Nike.com, Nike App and Nike Run Club to House of Innovation. Most recently at Nike, she was Senior Director of Insights and Analytics for North America Men’s, Nike’s largest portfolio at roughly $9B. A passionate developer of talent, Nicole created Nike’s first career framework for researchers and saw 25% of her team advance through promotion across the organization. Today she advises product, CX and brand leaders at companies like Toast and Marine Layer. Off the clock, she loves pickleball, exploring the outdoors and all things pop culture.

Kayla Stevenson

Kayla has built her career connecting research and insights, culture strategy, and leadership development to help organizations better understand their people and shape what's next. Her experience spans enterprise engagement strategy, large-scale research programs, and leadership development, with a knack for connecting the dots between experiences and bigger-picture business decisions. A new business founder with multiple certifications in leadership and human development, she's equally passionate about helping individuals, teams, and organizations recognize their strengths and reach their full potential.

Today, Kayla leads people experience insights work at KinderCare Learning Companies, where she guides enterprise engagement research, helps leaders turn insights into action, and contributes to a culture recognized with 10 consecutive Gallup Exceptional Workplace Awards.

In her free time, she's always up for a new experience and loves just about anything live. Concerts, soccer games at Providence Park, a little 90s karaoke? Absolutely yes.

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Singapore
Nov 17, 2026
The Culture Advantage: Why Cultural Intelligence Wins Markets
6:00PM
The Working Capitol

In today's rapidly evolving marketplace, growth belongs to brands that understand not just what consumers do, but why they do it. The Culture Advantage explores how cultural intelligence has become a critical driver of relevance, innovation, and business performance. This session will examine how organizations can identify emerging cultural signals, distinguish lasting shifts from fleeting trends, and turn cultural understanding into competitive advantage. From spotting new consumer behaviors and tensions to building strategies that respond with agility and authenticity, discover how cultural intelligence can help brands stay ahead of change and unlock sustainable growth.

Thank you to our sponsors, Bolt Insight and Ipsos, for making this event possible!


Invited Speakers:

  • Rica Facundo, Managing Editor - WARC APAC
  • Hannah Langton, Regional Lead APAC - Canvas8  
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Sydney
Nov 17, 2026
Wire Sydney | Storytelling: The Human Advantage in a World of Data
5:30PM
Centre Court at The Sporting Globe

Data can tell us what’s happening. Insights can tell us why. But neither automatically makes someone care.

For professionals working in data, research, insights and analytics, that can be the frustrating part. The missing ingredient is often story. Data gives us the facts. Stories make people care.

In this practical, interactive and inspiring session, business storytelling expert Yamini Naidu will share how to turn complex information and insights into stories that connect with people, without sacrificing credibility or substance.

You’ll:

  • Discover business storytelling, a powerful business skill
  • Explore storytelling as an influence tool
  • Identify practical applications for storytelling in your work

Thank you to our sponsors, Nature, Octopus Group, Ovation Research, and QuestionPro, for making this event possible!

Speaker details:

Yamini Naidu, CSP is the world’s only, Economist turned Bollywood dancing business storyteller. She works with leaders all over the world shifting them from spreadsheets to stories. Her clients include Google, Tiffany & Co, and Ford Motor company.

www.yamininaidu.com.au

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Delhi
Nov 19, 2026
Unweighted! Beyond the Success Stories
7:00PM
Aloft by Marriott New Delhi Aerocity

This year, our theme is “Unweighted! Beyond the Success Stories” an invitation to look beyond the accolades, milestones and achievements that define successful women, and explore the experiences, choices, challenges and moments of courage that shape their journeys and enable them to drive meaningful change. We hope to move beyond conventional success narratives and create a space for women to share the less visible parts of their journeys - the defining decisions, unexpected turning points, difficult lessons, moments of doubt and convictions that helped them make a difference.

Thank you to our event sponsors, Advent Insight Solutions, Dynata, and Opinion Minds, and to our media partner, The Collaborative Canvas, for making this event possible!

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Cincinnati
Sep 24, 2026
Reimagining Research for a New Generation of Insight
5:30PM
The Marketer Collaborative

As artificial intelligence, evolving consumer behaviors, and declining engagement challenge traditional research methods, the industry faces a critical question: How do we create research experiences that people genuinely want to participate in while generating richer, more reliable insights?

This session brings together two complementary perspectives on the future of market research. The first presentation challenges the industry's long-standing reliance on incentivized survey participation and explores whether escalating investments in fraud detection, screening, and data cleaning are addressing the wrong problem. Instead, attendees will consider a future where AI-enabled, conversation-based methodologies transform quantitative research into engaging human experiences, producing deeper insights while improving respondent engagement and data quality.

Building on that theme, the second presentation demonstrates what happens when researchers move beyond studying consumers and instead bring consumers directly into the research process. Through a case study with Gen Z researchers working alongside Filippo Berio USA and Kroger, attendees will learn how embedding members of the target audience as interviewers, observers, analysts, and strategists revealed behaviors and decision-making patterns that traditional approaches often miss. The presentation will also candidly examine AI's role in the research process, highlighting both its value and the safeguards required to ensure trustworthy outcomes.

Together, these presentations challenge conventional assumptions about who participates in research, how insights are gathered, and the role AI should play in future methodologies. Attendees will gain practical inspiration for designing research that is more human-centered, more engaging, and ultimately more reflective of real-world consumer behavior.

Thank you to our sponsors, Burke and EMI Research Solutions, for making this event possible!

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Parking

There are several convenient paid parking options within walking distance of The Marketer Collaborative. We recommend Mercer Garage, located directly behind the building, as the primary parking option for attendees. A surface lot across the street and metered street parking via the CincyPark app are also available. Please note that parking fees are the responsibility of attendees, as parking validation is not offered.

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Anna Goldhahn, Director of Institutional Insights & Behavioral Science, Prudential Financial

Anna Goldhahn leads research and behavioral science initiatives that support business, marketing, and customer strategy decisions at Prudential Financial. Throughout her career, spanning both agency and client-side leadership roles, she has focused on understanding how people make decisions and how organizations can better serve them. Her recent work explores one of the research industry's toughest challenges: engaging increasingly difficult-to-reach audiences. Anna is a frequent advocate for rethinking the participant experience and for creating research that earns participation rather than relying solely on financial incentives.

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David Raska, Professor of Marketing & Founder, The Underground Agency, Northern Kentucky University

David doesn't fit neatly into the "academic presenter" box and that's exactly the point. As a Professor of Marketing at NKU's Haile College of Business and founder of The Underground Agency, he's spent nearly two decades building something rare: a research practice where real clients get real answers, and students do the work. With 25+ years in marketing and 17 years studying Gen Z and Millennials before it was a mainstream obsession, he brings the instincts of a practitioner and the rigor of a researcher – a combination that earned him recognition as a Cincinnati Marketing Legend.

The Underground Agency, recognized by AACSB International as a Catalyst of Change and one of the Top 25 Innovations That Inspire, is fully embedded in David's courses, giving student researchers an immersive, internship-caliber experience on projects for brands like P&G, Kroger, PepsiCo, Frontier Airlines, and Filippo Berio. It's part classroom, part consultancy, entirely serious about impact.

What sets David apart is his obsession with the gap between what people say and what they actually do...the behavioral undercurrents that traditional research often misses. His teams design mixed-methods research from the ground up: deliberate sequencing of qualitative and quantitative phases, in-context observation, and AI-assisted synthesis that accelerates without replacing human judgment. Clients keep coming back for another reason too: the researchers are the audience. When brands like P&G, PepsiCo, and Filippo Berio need to understand Gen Z, David's student teams don't just study them, they are them. That insider proximity, combined with rigorous methodology, is what turns messy shopper reality into strategies brands can act on Monday morning.

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Nairobi
Jul 31, 2026
Conversations with the Pioneers: Strength in Numbers
4PM
NCBA Bank -Headquarters

Join Wire Nairobi for an intimate conversation with Nelly Wainaina, Group Director of Marketing Communications and Citizenship at NCBA Group, as we explore what it takes to lead marketing and brand strategy across some of Africa's most competitive markets.

With over 25 years of international marketing experience spanning Coca-Cola, Colgate-Palmolive, Reckitt Benckiser, Mondelez, and now NCBA, Nelly brings a rare vantage point on building brands and developing leaders across the continent. She'll share what's shaped her approach to marketing leadership and what it means to grow both business and people at scale.

A special thank you to our sponsors, NCBA, Safaricom, Eabl, BTC, Ipsos, Apex Research, and Casa Marketing, for making this event possible!

Dress code: ‘A touch of Gold’

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Nelly Wainaina, Group Director, Marketing Communications and Citizenship, NCBA Group

Ms. Wainaina is the Group Director, Marketing, Communication and Citizenship with over 25 years of international marketing experience across multiple countries in Africa and beyond, where she has led numerous strategic marketing initiatives, including consumer innovations and developing marketing campaigns. She has led notable business projects in Africa and grown market share plus brand equity for global brands.

Nelly has served in diverse roles for multinational companies, namely The Coca-Cola Company, Colgate-Palmolive, Reckitt Benckiser, and Mondelez. Before joining NCBA, Nelly held senior roles at The Coca-Cola Company, where she served as Front-Line Marketing Senior Director for Africa, aligning marketing strategies across 54 markets and managing significant P&L budgets for five key brand categories

In her current role, she has delivered tremendous growth of the NCBA brand across the Group since her appointment in 2022 and is passionate in developing leaders for Africa. Her work and leadership have earned local and international recognition. In March 2025, she clinched the C-Level Leadership Excellence Award as the Overall Winner at the DIAR Awards, a milestone that underscored her influence and standing as one of Kenya's most respected corporate marketing and communications leaders. Additionally, Marketing Woman of the Year at the 13th Marketing World Awards: voted among the Top 25 Most Influential Women in Marketing Impacting Businesses in 2022 by Business Monthly East Africa and in 2026 made the list on the inaugural Africa CMO 100 (ACMO100) — recognizing the 100 most impactful marketing, brand and reputation leaders shaping Africa’s story, identity, and prosperity.

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Auckland
Jul 23, 2026
The Unpolished Path
4:30-7:30PM
Xero Auckland Office

In an industry that’s constantly evolving, the research, data & insights landscape has seen its fair share of disruption. From the rise of automation and AI, to shifting client expectations, economic uncertainty and workplace games. Navigating these changes has tested our resilience, attitude and wellbeing, but ‘she’ll be right’.

‘The Unpolished Path’ is dedicated to celebrating the resilience, reinvention and real-life lessons of women in insights and related industries. Through candid conversations and shared experiences, we’ll explore how missteps have led to key milestones – and how paths we didn’t plan often shaped us the most.

Join us as we bring together our industry of experienced rollercoaster riders, as we discuss:

  • Career Crossroads: Redundancies, reinvention, and the unexpected opportunities that followed.
  • Lessons in from the curveballs: How past detours and early missteps prepared us for what’s next.
  • The Power of Perspective: How failure, feedback and fear fuelled long-term growth.

We're bringing together an exceptional line up - Kat Francis, Jacqueline Freeman and Sophia Blair! 🔥

Thank you to our event sponsors, Dynata, Luma, and Xero for making this event possible!

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Kat Francis
Jacqueline Freeman
Sophia Blair

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Paris
Jun 11, 2026
Women In Research: AI In Insights Night
19:00 - 21:30PM
La Cristellerie

We’re hosting a Women in Research Night with Verso and Dynata at La Cristellerie: an evening bringing together leading voices in insights to explore how AI is reshaping consumer research. Expect a curated panel discussion followed by drinks and networking with the community. A chance to connect, exchange, and rethink what the future of insights looks like.

A BIG thanks to our sponsors, Verso & Dynata, for making this event possible!

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New York City
Jun 10, 2026
Get Ready to Level Up — Life and Work Hacks
6:00-8:00 PM
TALEA Beer Co - Williamsburg

Get ready to level up — life and work hacks are coming to Wire NYC! Mark your calendars for June 10th, 6–8 pm, for an inspiring evening of game-changing tips, career-boosting tricks, and real talk at the woman-owned TALEA Beer Company in Williamsburg, New York.

Whether you're looking to sharpen your personal brand, navigate the next chapter of your career, or just steal a few brilliant life hacks from your industry peers — this is the evening for you. Come curious, leave empowered. This isn't just a networking event — it's your cheat code to growing yourself and your career, surrounded by a community that gets it.

Don't miss out on the summer's most energizing evening, and thanks to our incredible sponsor, KS&R!

See you there!

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Special events

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Dec 31, 2033
Get invites to Special Events

Wire Community Mailing List subscribers are the first to know about our special events like conference happy hours, dinners, and more. Join the mailing list today!

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Oct 26, 2026
Wire and Esomar Pre-Show Mix & Mingle at Greenbook’s IIEX West
5:30PM
San Francisco, CA

San Francisco's waterfront is calling!

Join Wire and Esomar for a pre-show mix and mingle ahead of Greenbook's IIEX West, taking place on Fisherman's Wharf. Come reconnect with familiar faces, meet new ones, and kick off IIEX West with good company and gorgeous views.

Thank you to our sponsors, AYTM, Dynata, Listen Labs, Prodege, PSB Insights, and Rep Data, and to our event partner, Greenbook, for making this event possible!

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Oct 21, 2026
Esomar Connect | Singapore
2:00PM
Singapore

The momentum from Shenzhen continues this October 21 as the Esomar APAC Tour arrives in Singapore for Esomar Connect | Singapore.

Organised in collaboration with MRSS and Wire, this intimate gathering brings together local industry leaders, innovators and changemakers for an afternoon of fresh thinking, meaningful conversations and high-impact connections.

Expect ideas that challenge the brief

From rethinking ageing and Gen Z to uncovering new growth opportunities with AI, the programme is packed with presentations designed to spark new thinking:

  • Not Another Gen Z Brief

Reframing Asia’s 50–75 population through The New Contract — exploring identity, purpose and connection beyond traditional expectations of ageing.

  • Recontextualizing Mobility

See how AI is transforming 80+ internal insight documents into nine Growth Terrains and 31 opportunities, turning complexity into actionable possibilities.

Register on the Esomar website.

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Oct 12, 2026
2026 EU Wire Exec Leadership Summit
Livorno, Italy

The Wire Exec Leadership Summit is an immersive, transformational retreat and networking opportunity for woman executive leaders within the data, research, and Insights space. Immerse yourself in this transformative gathering of the industry’s predominant woman leaders, all while engaging with the restorative and peaceful coastal setting. We'll meet in Italy at the historic Grand Hotel Palazzo Livorno where we've planned a whole new program of rich, curated content and restorative activities with the unique business goals and personal growth objectives of the executive in mind.

This year we are shaking things up with an impressive line-up of fresh speakers, from both within and outside of the research industry, on topics requested by you, with an agenda that allows plenty of time for networking and relaxation. We have 30 spots available for this one-of-a-kind experience — be sure to register as soon as possible to ensure your spot. Your ticket to the EU Summit includes your room and all group meals for the duration of the Summit agenda. We’re excited to see you!

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Sep 16, 2026
Cheers to CRC: A Wire + Escalent Rooftop Celebration
5:30PM
Vu Rooftop

Join Wire for a rooftop celebration during Insights Association's CRC 2026 in Chicago!

We're heading to a stunning rooftop spot in the South Loop on September 16th for skyline views, signature cocktails, and a photo booth, all after a day of sessions.

Thank you to Escalent for sponsoring this happy hour, and to our partners at Insights Association for making this event possible.

Whether you're attending CRC or just in town, come unwind, reconnect, and meet industry folks over drinks above the South Loop.

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Sep 3, 2026
2026 Wire Luncheon at Esomar Congress
12:30PM
Sercotel Sorolla Palace

Join Wire for our annual luncheon at Esomar Congress, this year taking place in Valencia, Spain!

This is one of our largest and most well-attended global events, bringing together the insights community for a celebration of connection and community during Congress week.

Valencia sets the stage for something special this year. Beyond the historic charm and modern architecture that define the city, Valencia holds a special place as the true birthplace of paella, and we can't think of a better setting to gather, share a meal, and reconnect with friends and colleagues from across the industry.

A big thank you to our sponsors, Forsta, FUEL + Focus Room, G3 Translate, and Harmon Research, and to our conference partners at Esomar for making this event possible!

Still need your Esomar Congress ticket? Use code ESOMAR2026_WIRE_15 for a discount at checkout: events.esomar.org/congress-2026-registration

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Career Metamorphosis — The Power of Personal Reinvention

‍This year's Congress theme, Metamorphosis, is being explored through the transformation of research, methodology, and AI. At our Wire Luncheon, we turn that lens inward. Join us for a candid fireside conversation with women who've pivoted their careers not once, but as an ongoing practice. They'll share the moments that inspired career change, what nearly didn't work, and how community — not solo grit — made the difference.

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Webinars

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There are currently no upcoming events

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Online
Nov 3, 2026
Wire + Curion | Food, Drink, Rewired: The GLP-1 Consumption Shift
1:00 PM CST

GLP-1 medications are changing appetite, but appetite is only one part of why people eat. Habit, ritual, emotion, and sensory expectation don't just disappear when the hunger signal does. So what happens to the product experience when appetite is no longer the driver?

Curion studied consumers across two phases — a qualitative Digital Selfnography and a quantitative Central Location Test — to find out. We recruited current users, former users, and never-users of GLP-1 medications, studied side by side, across their real daily eating lives and product evaluations.

In this webinar, lead researchers Hudson Hausmann and Rachel Orona present what we found and what it means for the products being developed for this consumer right now.

What You'll Learn
- How GLP-1 usage impacts appetite, cravings, satiety, and the motivation to eat
- Where the physical and emotional experiences of eating align and where they don't
- Which product categories GLP-1 users are focused on now, and how product choice and occasions are changing
- Whether GLP-1 users are consciously seeking different textures, formats, and portion sizes, or whether the shift is happening before they've recognized it
- How the joy of eating differs across current, former, and never-users of GLP-1 medications

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Online
Aug 26, 2026
August Session: 2026 Annual Webinar Series
10:00 AM PT

"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.

This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!

August Session: “Strength in Numbers: Women, AI, and the Competitive Edge” — Celebrated on Women's Equality Day, this panel brings together women at the forefront of AI adaption in research, data, and insights to explore what competitive advantage looks like in a rapidly evolving industry — and how contributing to that evolution is itself a strategy.

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Online
Aug 11, 2026
Navigating the Future of Research: The Role of Synthetic Data in an AI-Powered World
10 AM PT

AI is transforming how research gets done, and synthetic data is emerging as one of the field's most exciting - and debated - developments. Join Wire and Sago for a thought-provoking conversation with Melanie Courtright, Chief Strategy Officer, as we explore the opportunities, challenges, and practical realities of synthetic data in research. Through real-world experiences and honest discussion, we'll examine where synthetic data can create value, how organizations are approaching adoption, and what it means for the future role of researchers. Whether you're exploring synthetic data for the first time or looking to sharpen your perspective, this session will leave you better equipped to navigate what's next.

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Melanie Courtright

Melanie Courtright is an accomplished leader and strategist with 30 years of experience shaping the future of the insights and analytics industry. As Chief Strategy Officer at Sago, she leads enterprise-wide strategic initiatives focused on growth, innovation, and the advancement of research excellence.

Before joining Sago, Melanie served as Chief Executive Officer of the Insights Association, where she guided the U.S. insights and analytics community through a period of significant transformation—strengthening quality standards, championing data ethics, and advocating for the responsible use of emerging technologies.

Throughout her career, Melanie has been a trusted voice on topics including data integrity, methodological rigor, and the evolving relationship between technology and human understanding. She remains dedicated to ensuring that insights continue to empower organizations to make smarter, more ethical, and impactful decisions.

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Online
Jul 24, 2026
July Session: 2026 Annual Webinar Series
10:00 AM PST

"Strength in numbers" takes on new meaning in today's AI-driven market research landscape. As tech reshapes the industry, organizations that understand the power of aggregated data, collaborative teams, and industry momentum will lead the way — especially women, who are both more hesitant to adopt AI and whose roles are three times more likely to be automated by it.

This year’s Wire Annual Webinar series, sponsored by FUEL + The Focus Room, attempts to communicate a cohesive message: success belongs to those who recognize that bigger thinking creates better results. For women in data, insights, and research, your strength isn't in standing alone; it's in being part of a growing community where your voice, expertise, and leadership are essential to reshaping the industry. Register for one session and we'll automatically register you for the whole series!

July Session: “Safety in Numbers: Building Stronger Teams & Workflows”— Discover how organizations are combining human expertise with AI capabilities to create more resilient, capable research teams. See how collaborative workflows and shared methodologies amplify individual strengths and reduce blind spots.

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Heather Fawson, Sr. Director, Sales Enablement (Moderator)

Heather Fawson is Sr. Director, Sales Enablement at PureSpectrum, where she leads enablement for the company's global sales team. With 15 years of experience across enablement, sales, account management, and client development, she brings a rare mix of relationship instinct and technical depth, partnering closely with sales to turn industry and technical knowledge into practical solutions for the researchers and insights professionals PureSpectrum serves. Heather is driven by helping her team show up with the confidence and clarity PureSpectrum brings to the market research industry.

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Todd Myers, Chief Operating Officer (Panelist)

Todd Myers is a 20-year industry executive with experience leading business and operational teams from prominent firms in the industry like Nielsen, Kantar, Harris Interactive, and Confirmit. His deep understanding of market research and extensive experience at leveraging technology help drive the continued growth of PureSpectrum. Todd holds a Bachelor of Arts Political Sciences from Moravian College and an MBA in Management from the Temple University Executive Program.

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Cecilia Engelking, VP, Client Development (Panelist)

Cecilia Engelking is Vice President of Client Development at PureSpectrum, where she leads a team focused on research automation and programmatic sampling for clients. Over her 10+ years in the industry, Cecilia has built her career on strong client relationships, exceptional service, and technical knowledge. She now channels that same energy into growing and mentoring her team. She's passionate about helping clients get the most value out of programmatic sample for their research needs/systems.

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Online
Jul 14, 2026
Wired For Empathy: The Skills That Make You The Researcher AI Can't Replace
10:00 AM CT

AI is getting faster, cheaper, and more capable by the month. But better AI doesn't make human researchers redundant — it makes the distinctly human qualities they bring more valuable, not less. The researchers who will thrive are those who understand how to use AI as an accelerant while bringing something to the work that no model can replicate: judgment, interpretation, and the intelligence that comes from genuinely understanding people.

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This webinar explores what that actually looks like in practice. We'll dig into why human-centered skills — the ability to read a room, ask the right question at the right moment, build trust with respondents and clients, and make sense of data in context — sit at the heart of research quality, and why they remain the hardest thing to automate.

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Drawing on audience polling, we'll hear directly from researchers about how these skills shape their work, whether they're valued as highly as technical or analytical capabilities in their organizations, and what gets in the way of them being recognized as genuine strategic assets. From organizational culture and the absence of ROI metrics, to imposter syndrome and shifting client expectations, we'll map the real barriers, and start to dismantle them.

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We'll close by exploring what it would take to change the conversation: the frameworks, the language, the role models, and the evidence researchers need to advocate confidently for the human layer in an AI-driven environment.

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Webinar sponsors select content relevant to the Wire community, collaborating with the team to hone in on the topics Women in Research want to hear about today.

You’ll have your brand—and your innovative webinar topic—shared across Wire platforms, hitting over 23,000 inboxes globally. You’ll also have your session marketed on our social channels and archived on the site for a lasting lead-generator for years to come.

  • Wire webinars generated an average of 401 signups in 2025
  • Average of 112 live attendees per session
  • Recorded sessions continue to gain 100+ views (and leads) in the month following the session
  • Attendees feel a stronger brand ethos and connection to the company's work after attending.

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Partner events

when

where

event

London
Nov 12, 2026
Financial Services Research Conference
London

At this year’s MRS Financial Services Research Conference, discover how insight teams are rising to that challenge and designing research that reaches further, works harder and delivers greater impact.

Promo Code: WIRE20

RSVP
Nov 17, 2026
CISO Boston

CISO Boston (November 17) is more than just an event, it’s a place where the cybersecurity community comes together to build lasting connections that extend well beyond a single day.

Designed for meaningful engagement, it brings together senior security leaders in an environment that encourages open dialogue, shared experiences, and ongoing collaboration.

Cybersecurity isn’t something you can tackle alone. At CISO Boston, you’ll connect with leaders facing the same challenges, exchange real-world insights, and benchmark your strategies against others in similar roles.

It’s an opportunity to learn from each other, validate your approach, and move forward together with greater clarity, confidence, and support from a community that understands what’s at stake.

RSVP
Online
Nov 17, 2026
Quirk's Awards Virtual Celebration

Join fellow researchers on Tuesday, November 17 at 12 p.m. ET for a virtual celebration honoring the 2026 Quirk’s Awards finalists and winners. Winners will be announced live!

The Quirk's Awards consist of categories covering both individual and team achievements as well as awards for best projects and research tools. Let’s come together as a community to support the people who make our industry great. Register for free now at QuirksAwards.com/Celebration.

RSVP
Boston
Nov 18, 2026
AI in Healthcare & Pharma Summit
Boston

Discover the AI and ML methods & tools set to revolutionize healthcare, medicine & diagnostics, as well as industry applications and key insights.

Discount Code: WIR30

RSVP
Dallas
Dec 2, 2026
CDAO Dallas
Dallas

CDAO Dallas brings together a senior data & analytics community for a day of learning, networking, and collaboration. Whether you are new to data & analytics or a seasoned leader, you will leave our event with insights and takeaways that will guide you and your team to success throughout 2026.

Discount Code: WIR30

RSVP

when

where

event

Sep 1, 2026
ESOMAR Congress
Valencia

Discount code: ESOMAR2026_WIRE_15

RSVP
Aug 5, 2026
CDAO Chicago
Chicago

Returning for its ninth year, CDAO Chicago 2026 is the premier event for America’s top data and analytics leaders across industries.

Join us for a transformative experience where experts share strategies for leveraging data to drive decision-making, foster innovation, and unlock business growth. This year’s event also highlights emerging technologies, governance best practices, and the intersection of AI and data ethics shaping the future of organizations everywhere.

Discount Code: WIR30

RSVP
Aug 4, 2026
Ai 2026
Las Vegas

Ai4 2026 is America’s largest AI conference, showcasing actionable AI insights and strategic business applications. The conference connects over 12,000 executives & innovators with more than 1,000 speakers and 400 exhibitors shaping the future of AI. Attendees will take a deep dive into AI Agents, Generative AI, World Models, and industry-specific AI solutions that drive measurable growth and competitive advantage across sectors.

Ai4 is designed for leaders who want proven use cases, not just buzzwords.

  • Founder & CEO-level peers navigating real AI tradeoffs: build vs. buy, speed vs. risk, experimentation vs. scale.
  • Executive-first networking with operators, investors, and enterprise buyers who influence outcomes.
  • Practical AI strategy, not theory: what’s working now across industries and growth stages.
  • Visibility & optionality if you’re exploring partnerships, speaking, or strategic positioning.

You’ll also see:

  • Over 1,000 speakers sharing real-world AI implementations.
  • Over 400 vetted AI vendors solving problems companies are actually paying for.
  • Keynotes from leaders shaping the direction of AI. Nobel Prize winner Geoffrey Hinton will speaking alongside Fei-Fei Li and Andrew Ng.
  • Unparalleled networking opportunities including 1:1 meetings, a networking app, industry and job function meetups, receptions, and more.
  • And more!

Learn more and register now!

Email tiana@womeninresearch.com for more information on discounts

RSVP
Jul 29, 2026
Quirk's New York 2026
New York

Don’t miss the final in-person Quirk’s Event of 2026

The Quirk’s Event has one more in-person event left this year, Quirk’s Event – New York! Enjoy ample networking opportunities and a fun, collegial atmosphere with fellow researchers July 29- 30. Attendees can also enjoy a selection of informative sessions in one of the six different session rooms. Don’t miss out! Register before it's too late at TheQuirksEvent.com/NewYork2026.

Discount Code: Wire15

RSVP
Jul 23, 2026
Chicago Health Insights & Analytics Meet Up
Chicago

Parking for the event is available at a nearby parking garage at 323 N. Ada St. The estimated parking rate is $9-10, this is an estimated rate and not a contracted rate by Intellus Worldwide or Xeris.

All registered attendees will need to show identification upon arrival at the event, prior to being allowed up to the 14th floor.

Registration is complimentary for both 2026 members and non-members, to RSVP by July 17th.

RSVP
Natasha Johnston
Principal, Intellogue DDW and Managing Partner, Social Lens Research
Anneri Venter
Associate Director, Research and Analytics at Borderless Access
Cristina Traeger
Account Executive, Toluna
Lydia Bellahouel
CEO, Verso
Jennifer Dennie-Lu
Customer Research Lead, REI
Tron Smith
Vice President of Sales, Zamplia
Tracey DiLascio-Martinuk
Principal Data Scientist, Waters Corp.
Suann Griffin
Customer Insights, Advance Auto Parts
Renee Blackledge
Account Director, Dynata
Rara Naval
Wire Singapore Chapter Lead
Paula Tripp
Founder and CEO, The Insights Partnership
Paula Rosecky
Strategic Partner / Qualitative Facilitation Expert, Paula Rosecky & Company
Montserrat Guzmán
Managing Director, Exafield
Mary Curry
Director Market Research, KS&R
Kate Rhodes
Founder, House of Comms
Maria Parra
Principal, Ingenium Research
Liz Granahan
Founder & CEO, Sync Research Group
Madhu Thapliyal
Practice Head – Research & Analytics, The Research Source
Jo Brockhurst
Managing Director, Perceptive
Georgia Phillips
Co-founder, COO, Luma Research
Emily Dickinson
Head of Opinium Amsterdam
Eliza Frascaro
Research Director (Innovation), Ipsos-DOXA
Edna Thiong'o
Founder, Breakthrough Consulting
Danielle Todd
Director, The Forge
Djuana Stoakley, Ph.D.
Sr. Staff Ethnographic Researcher Entergy
Dana DiGregorio
Managing Director, NA at Mesh Experience
Brin Moore
EVP, Business Development at Research for Good
Chelsea May
Project Manager, The Martec Group
Alice Warren
Former VP, Consumer Intelligence, Kimberly-Clark
Ashley Chase
Vice President and Senior Account Executive, Burke, Inc.
Barb Paszyn
Mixed Methods Researcher
Ashley Spring
Director Insights & Segmentation, Octapharma Plasma
Alisa Hamilton
Founder, Harvest Insights

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